The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision. Journal of Consumer Sciences, [S. l.], v. 8, n. 3, p. 395–413, 2023. DOI: 10.29244/jcs.8.3.395-413. Disponível em: https://journal.ipb.ac.id/jcs/article/view/49838. Acesso em: 29 dec. 2025.