Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers . Journal of Consumer Sciences, [S. l.], v. 8, n. 2, p. 170–186, 2023. DOI: 10.29244/jcs.8.2.170-186. Disponível em: https://journal.ipb.ac.id/jcs/article/view/46703. Acesso em: 21 aug. 2026.