The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University. Journal of Consumer Sciences, [S. l.], v. 5, n. 2, p. 139–156, 2020. DOI: 10.29244/jcs.5.2.139-156. Disponível em: https://journal.ipb.ac.id/jcs/article/view/31918. Acesso em: 29 dec. 2025.