The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor. Journal of Consumer Sciences, [S. l.], v. 3, n. 2, p. 01–15, 2018. DOI: 10.29244/jcs.3.2.01-15. Disponível em: https://journal.ipb.ac.id/jcs/article/view/23001. Acesso em: 25 dec. 2025.