Jurnal Aplikasi Bisnis dan Manajemen (JABM) or Journal of Applied Business and Management (in English) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, IPB University (SB-IPB) associated with the Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May, and September. JABM is a peer-reviewed journal that has been Accredited by the Directorate General of Higher Education (DGHE), Republic of Indonesia No 51/E/KPT/2017 which is valid for 5 (five) years since enacted on 4 December 2017. Base on Directorate General of Research and Development Strengthening, Ministry of Research, Technology and Higher Education of the Republic of Indonesia No 30/E/KPT/2018 JABM get ranked 2 accredited (SINTA 2) status. Base on Director General of Higher Education, Research, and Technology of the Republic of Indonesia 164/E/KPT/2021 JABM get ranked 2 accredited (SINTA 2) status until 2026. JABM has been registered in Crossref, DOAJ, Indonesian Publication Index (IPI), Google Scholar, and other scientific databases. Editors receive written results of scientific research, both in the form of empirical research in fields related to business and management applications. Editors can revise the paper without changing the substance and content after a blind review process. The articles sent by the author must be an original script and is not being considered for publication by other journal or publishers. Click for Submissions Guidelines and Author Guidelines [Bahasa] [English] P-ISSN: 2528-5149 E-ISSN: 2460-7819 _________________________________________________ Starting January 1, 2024, JABM only accepts articles in English ______________________________________________________
School of Business, Bogor Agricultural University (SB-IPB)
Erratum to: Learning-Outcomes Factors of Circular Business Model-Training for Waste-Bank Managers
Correction to: Hidayati, A., Widjaja, A., Kountur, R., & Phangestu, J. (2025). Learning-Outcomes Factors of Circular Business Model-Training for Waste-Bank Managers. Jurnal Aplikasi Bisnis dan Manajemen (JABM), 11(3), 759–759. https://doi.org/10.17358/jabm.11.3.759 An error appeared in the article entitled “Learning-Outcomes Factors of Circular Business Model-Training for Waste-Bank Managers” published in Jurnal Aplikasi Bisnis dan Manajemen (JABM). In the published article, an error was found in the reference list, where one citation used in the manuscript was not included in the reference list. The correction for the error is as follows: Correction on the reference list: Missing reference: Laing, I.F. (2021). The Impact of Training and Development on Worker Performance and Productivity in Public Sector Organizations: A Case Study of Ghana Ports and Harbours Authority. International Research Journal of Business and Strategic Management, 2, 438–449. Should be added to the reference list. This correction is necessary to ensure the completeness of citations, maintain academic integrity, and align with ethical standards of scientific writing. The original article can be access online at: https://doi.org/10.17358/jabm.11.3.759
Copyright (c) 2026 JABM Editorial https://creativecommons.org/licenses/by/4.0
How Islamic Capital Market Literacy, Knowledge of SOTS, and Religiosity Influence Perceived Risk: The Mediating Role of Perceived Sharia Compliance
Background: The Islamic capital market is essential in Indonesia’s financial system, driven by a growing demand for Sharia-compliant financing and related financial products. Despite investor participation is currently below its potential, the market holds promising future growth. Purpose: This study investigates the effects of Islamic capital market literacy, knowledge of the Sharia online trading system (SOTS), and religiosity on perceived risk, emphasizing the mediating role of perceived Sharia compliance in lowering the perceived risk in investing in the Islamic capital market. Design/methodology/approach: Data from 294 Indonesian Muslims aged 18-49 without prior experience using Sharia online trading system (SOTS) were analyzed using multiple linear and hierarchical regression analyses. Findings/Result: Regression analysis results indicate that Islamic capital market literacy significantly lowers perceived risk, while knowledge of SOTS and religiosity do not have a significant individual effect. Interestingly, when combined, Islamic capital market literacy, knowledge of SOTS, and religiosity collectively lower perceived risk. The regression model explains 16.8 percent of the variance in perceived risk. Furthermore, perceived Sharia compliance is a mediating factor that strengthens the collective effect of these three factors on perceived risk. This interaction explains 25.4 percent of the variance in perceived risk, emphasizing the importance of enhancing perceived Sharia compliance to strengthen the collective effect of Islamic capital market literacy, knowledge of SOTS, and religiosity on the perceived risk of Sharia-compliant investments within the Islamic capital market. Conclusion: most respondents have a positive perceived Sharia compliance, with the highest positive response related to the periodic evaluation and delisting non-compliant stocks. In contrast, the lowest positive response was related to the effectiveness of the Sharia Online Trading System (SOTS) in preventing violations of Sharia principles and the criteria used to establish Sharia compliance. Originality/value (State of the art): Unlike prior studies that examine literacy, religiosity, or SOTS knowledge separately, this study demonstrates that perceived Sharia compliance is the key mechanism that enables these factors to jointly reduce perceived risk. This finding reframes perceived risk in the Islamic capital market as a collective and compliance-driven construct rather than the outcome of isolated individual factors. Keywords: islamic capital market literacy, knowledge of SOTS, perceived risk, perceived sharia compliance, religiosity
Copyright (c) 2026 Dini Queentasari, Megawati Simanjuntak, Nur Hasanah https://creativecommons.org/licenses/by/4.0
Organizational Cynicism and Job Satisfaction among Air Traffic Controllers: The Roles of Spiritual Organization, Organizational Commitment, and Turnover Intention
Background: Air Traffic Controllers (ATCs) occupy one of the most critical roles in the aviation industry, characterized by high work pressure, intense responsibility, and zero-tolerance for error. Such demanding conditions may foster organizational cynicism, which can undermine employees’ psychological well-being, job satisfaction, and intention to remain with the organization. Purpose: This study aims to examine the direct and indirect effects of organizational cynicism on job satisfaction, as well as the mediating roles of Spiritual Organization and organizational commitment, and the moderating role of turnover intention among ATC employees. Design/methodology/approach: This study employs a quantitative approach using a survey method. The sample comprises the entire population of Air Traffic Controller employees at Soekarno–Hatta International Airport, totaling 129 respondents. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Findings/Results: The results indicate that organizational cynicism has a significant negative effect on job satisfaction. However, Spiritual Organization and organizational commitment are found to play important roles in mitigating this negative effect. Strengthening spiritual values within the organization and fostering employee commitment contribute to higher levels of job satisfaction and reduce the detrimental impact of cynicism. Conclusion: Organizations, particularly those operating in high-risk and high-pressure environments such as air traffic control services, need to proactively reduce organizational cynicism by enhancing transparency, fairness, and effective communication. These efforts are essential to improve employee job satisfaction and organizational sustainability. Originality/value (State of the art): This study extends the existing literature by integrating Spiritual Organization as a mediating variable and organizational commitment as a moderating mechanism in the relationship between organizational cynicism and job satisfaction. The findings highlight the complex psychological dynamics in safety-critical organizations and offer a more comprehensive understanding of employee attitudes in the aviation navigation context. Keywords: air traffic controller, organizational cynicism, spiritual organization, organizational commitment, turn over intention
Copyright (c) 2026 Mochamad Soelton, Janet Apta Adristy, Arif Zulkarnain, Subur Karyatun, Yanto Ramli, Irfan Noviandy Aulia, Mohammed Hokroh https://creativecommons.org/licenses/by/4.0
The Impact of Customer Online Word of Mouth on Building Trust and Loyalty at Latika Beauty Care
Background: Latika Beauty Care has shown significant revenue growth by leveraging online interactions with customers through organic and amplified online word of mouth (O-WoM). Choosing the best online word of mouth can enhance customer satisfaction, builds their trust and loyalty for brings their recommendations to other people being the new customer. Purpose: The objectives of this study are to analyze the impact of O-WOM on customer satisfaction, trust, and loyalty, and to build a recommendation strategy to increase consumer word of mouth. Design/methodology/approach: The study used quantitative methods supported by qualitative approaches, data was collected from 210 respondents who had used Latika’s services. The study applies Structural Equation Modeling (SEM) to evaluate the influence of O-wom on key variables. Finding/Result: The results indicate that both soft and hard selling O-wom have significantly impacted customer trust, satisfaction, and loyalty. Another result found that satisfaction has significantly impact on trust & loyalty. Trust has an impact on recommendations, but loyalty did not have impact on recommendation. Conclusion: This study found that O-WOM soft selling & hard selling significantly drive the customer trust, satisfaction and loyalty, both trust & loyalty also give and impact in increasing purchasing recommendation by customer. The recommended strategy to increase consumer intention to recommend Latika Beauty Care Clinic services is strengthening trust, optimizing e-WOM, increasing consumer loyalty, developing pricing, product and promotion strategies. Originality/value (State of the art): This study contributes to academic literature by identifying factors in building trust and loyalty of Latika Beauty Care Customers through online word of mouth soft selling and hard selling that never been analyzed before. And also, to give the management a recommendation in enhancing their marketing strategy as better than before. Keywords: customer satisfaction, digital marketing, consumer loyalty, online word of mouth, customer trust
Copyright (c) 2026 Endang Setyadi, Budi Suhardjo, Ujang Sumarwan https://creativecommons.org/licenses/by/4.0
Consumer Preferences For Motor Vehicle Insurance Attributes and Implications For Asuransi Jasindo's Marketing Strategy
Background: Intense competition requires companies to develop products that align with consumer preferences. Asuransi Jasindo faces a low market share in the motor vehicle insurance sector, which is poised for growth due to an increasing number of vehicles and a government plan to mandate insurance coverage. Purpose: This study aims to analyze consumer preferences for motor vehicle insurance attributes, determine the most ideal combination of attributes, and formulate strategic implications for Asuransi Jasindo's product development. Design/methodology/approach: This research employs a quantitative approach through Choice-Based Conjoint (CBC) Analysis. Data were collected from a sample of 300 consumer in the Jabodetabek area. Data analysis was conducted by estimating part-worth utility values and relative attribute importance, followed by market simulations using Sawtooth Software. Findings/Result: Claim service is identified as the most influential attribute (38,19%), followed by Additional Services (18,39%) and Price Scheme (16,28%). The ideal product combines a fast claim process with an authorized dealer (ATPM) workshop network, comprehensive additional services including a replacement car, a 25% price discount, and omnichannel service access. Market simulations predict that launching a product with this ideal configuration could increase Asuransi Jasindo's preference share from 10,87% to 33,89%. Conclusion: Consumer preferences in motor vehicle insurance have shifted from a focus on traditional factors like price and brand towards service quality and customer experience. Theoretically, this study enriches the behavioral insurance literature by providing empirical evidence on how regulatory price floors can neutralize price sensitivity, shifting consumer focus towards service quality and 'moment of truth' experiences. Originality/value (State of the art): This study provides data-driven strategic recommendations for a state-owned insurance company to enhance its product competitiveness. Keywords: conjoint analysis, consumer preference, motor vehicle insurance, marketing strategy, product development
Copyright (c) 2026 Gio Adamartata Girsang, Ujang Sumarwan, Irni Johan https://creativecommons.org/licenses/by/4.0
Firm Size and Firm Value in Manufacturing Companies Listed on The Indonesia Stock Exchange: Does Profitability Mediate The Relationship?
Background: Firm value is a measure of an investor's opinion of a business's overall performance and is frequently directly related to stock prices. Increased market trust in the company's future potential as well as its present performance might result from a strong firm value. Purpose: Research objective is to confirm the effect of company size -listed on the Indonesia Stock Exchange within the manufacturing sector- on the firm value. Furthermore, this study also investigate the role of profitability as an intervening factor. Design/methodology/approach: The focus of the investigation is on the manufacturing firms that have disclosed their financial reports up to the year 2018. To ensure a comprehensive sample for research purposes, we selected a saturated sample of 14 firms from this population, resulting in 98 observations. Path analysis is employed to test the hypotheses. Finding/Result: The research findings indicate that company size exerts both a direct and indirect influence on firm value, with profitability acting as a moderating factor in this relationship. Specifically, an increase in profitability has a positive impact on a company's value. Conclusion: The size of a business can enhance investor confidence, as larger companies are typically more visible and accessible sources of information, and” they have the potential to achieve greater profitability, consequently contributing to their overall value. Originality/Value: Profitability acts as a crucial mediator that enhances our understanding of how firm size influences firm value. Keywords: firm size, profitability, firm value, Indonesia Stock Exchange, manufacturing companies
Copyright (c) 2025 Elly Lestari, Yuni Setyawati, Sri Indah, Hirdinis Hirdinis, Manuel Goncalves https://creativecommons.org/licenses/by/4.0
Factors Influencing Generation Z’s Loyalty in Mobile Internet Usage
Background: Generation Z is a valuable target market for the cellular telecommunications industry due to their digital-native behavior. However, their loyalty is a challenge, making it important to understand the factors that influence their loyalty to these services. Purpose: The purpose of this study was to analyze the factors that influence the loyalty of generation Z in using cellular internet services. Design/methodology/approach: The sampling technique used non-probability sampling with a voluntary sampling approach. Data was analyzed using the SEM-PLS model using SmartPLS version 4. Total 146 samples are collected by online form submissions. Finding/Result: The results of the Structural Equation Modeling (SEM) analysis show that customer satisfaction and trust have a direct effect on Generation Z customer loyalty in using mobile internet services. Meanwhile, other variables such as service quality and brand image have an indirect effect through mediation of customer satisfaction. This finding confirms the important role of customer satisfaction as a mediator in building customer loyalty. Conclusion: Companies should offer extra services that match Generation Z's mobile internet habits to boost satisfaction and loyalty. Using virtual assistants to handle their complaints can also help maintain customer satisfaction. Originality/value (State of the art): This research focus on analyze Generation Z behavior as the active user of mobile internet providers. Keywords: customer loyalty, customer satisfaction, generation Z, mobile internet, SEM-PLS
Copyright (c) 2025 Jurnal Aplikasi Bisnis dan Manajemen https://creativecommons.org/licenses/by/4.0
Circular Economy in Indonesian MSMEs: A Qualitative Study on The Role of Eco-Innovation and Sustainable Supply Chains
Background: Indonesia’s transition toward a circular economy is increasingly urgent due to rising waste from urbanization and industrial growth. Although MSMEs contribute significantly to GDP, low resource efficiency and fragmented supply chains make them major waste contributors. Purpose: This study examines how the synergy between ecological innovation (eco-innovation) and Sustainable Supply Chain Management (SSCM) enhances the effectiveness of circular economy implementation in Indonesian MSMEs. Design/methodology/approach: An exploratory qualitative approach was employed through Focus Group Discussions (FGDs) involving MSMEs, associations, local governments, and experts in West Java and Bengkulu. Data were analyzed using NVivo 15 with thematic coding, heatmaps, and concept mapping. Findings/Results: The findings indicate that circular economy implementation in MSMEs is driven by the synergy of eco-innovation and SSCM through collaboration, information sharing, training, and stakeholder engagement. However, it is constrained by limited green financing, human resources, and institutional support, with regional differences shaping economic and environmental outcomes. Conclusion: MSMEs play a strategic role in advancing the circular economy but require localized policy support, digital innovation, and long-term partnerships. Originality/value (State of the art): This study provides novel empirical evidence on the synergy of eco-innovation and SSCM at the MSME level in developing countries. Keywords: circular economy, ecological innovation, MSMEs, green financing, sustainable supply chain
Copyright (c) 2026 Ani Mekaniwati, Aang Munawar, Bambang Hengky Rainanto, Dwi Maulina https://creativecommons.org/licenses/by/4.0
The Effect of Fashion Involvement and Hedonic Shopping Values on Fashion Impulse Buying in Aceh: The Mediating Role of Positive Emotions
Background: The fashion industry in Indonesia continues to grow, including in Aceh, where rising consumer interest in fashion products has been accompanied by an increase in impulse buying behavior. Understanding the factors that drive this behavior is important to explain why Aceh represents a relevant research context. Purpose: This study aims to examine the effects of fashion involvement and hedonic shopping value on impulse buying decisions, with positive emotions as a mediating variable. Design/Method/Approach: This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 152 respondents in Aceh using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software. Findings/Results: The results indicate that fashion involvement and hedonic shopping values have positive effects on impulse buying. Positive emotions significantly mediate both relationships. Conclusion: The findings suggest that fashion marketers should design strategies that stimulate positive emotions to encourage impulse purchases. Such strategies are expected to be particularly effective among consumers with higher levels of fashion involvement, who tend to exhibit stronger purchasing tendencies. Originality/Value (State of the Art): This study contributes to the literature on consumer behavior in the fashion sector by highlighting the mediating role of positive emotions in impulse buying behavior. It also offers practical insights for marketers in developing more effective promotional strategies. Keywords: fashion involvement, hedonic shopping value, impulse buying, positive emotions, fashion marketers
Copyright (c) 2026 Mariyudi, Nurainun, Heriyana, Sapna Biby, Irvan https://creativecommons.org/licenses/by/4.0
Business Valuation Transformation of Innovative Products Through Scenario Analysis (Case Study: Sakasea)
Background: Valuing early-stage innovative products is challenging because limited operating history makes valuation highly sensitive to uncertainty in market uptake and production scale, particularly under tight competition. Sakasea currently operates below its break-even scale, resulting in negative cash flows under baseline conditions. This study applies a single-case design to Sakasea using internal operational and financial records to conduct baseline valuation and scenario-based projections. Purpose: This study aims to demonstrate how scenario-based analysis can transform the valuation of an innovative food product, Sakasea, from an initially unfeasible condition into a feasible and profitable business projection. Design/methodology/approach: A quantitative single-case study was applied (n = 1, Sakasea). Baseline (actual) valuation was conducted using eight financial feasibility indicators (R/C Ratio, ROI, BEP, NPV, IRR, BCR, PI, and Payback Period) based on internal operational and financial records. Two scenario projections (Realistic and Optimistic) were then constructed by adjusting the key driver of production and sales volume over a five-year horizon, followed by re-evaluation using the same indicators. Findings/Result: The actual (baseline) valuation indicates financial infeasibility (NPV = IDR –583,427,867; BCR = 0.17; IRR = N/A due to negative cash flows; Payback Period not achieved). Under the Realistic scenario, the valuation becomes feasible (NPV = IDR 188,085,414; IRR = 36.27%; BCR = 1.27; Payback Period = 1.49 years). Under the Optimistic scenario, feasibility improves further (NPV = IDR 682,595,444; IRR = 46.69%; BCR = 1.52; Payback Period = 0.57 years). Conclusion: Static valuation based solely on initial operations may underestimate early-stage innovations. Scenario-based valuation provides a forward-looking assessment by illustrating how feasibility changes as production scale increases beyond the break-even threshold. Originality/value (State of the art): This study provides empirical evidence on scenario-based valuation of an early-stage functional food innovation by quantifying how key feasibility indicators (NPV, IRR, BCR, and payback period) shift from baseline to scale-up conditions, thereby identifying the production scale required for financial viability. Keywords: business valuation, discounted cash flow, financial feasibility, innovative product, scenario analysis
Copyright (c) 2026 Nurhakim Siswanto, Nimmi Zulbainarni, Suhendi https://creativecommons.org/licenses/by/4.0
Beyond Safety: Do Sustainability Supply Chain Practices Drive Community Development in Mining? Insights From Indonesia
Background: The mining industry plays a significant role in the national economy but poses substantial environmental and social challenges. Sustainability has become a global priority, emphasized through initiatives such as the Sustainable Development Goals (SDGs). Among these, community welfare is a key focus area that mining companies are expected to support. Regulation No. 3 of 2020 on mineral and coal mining mandates that companies demonstrate social responsibility and environmental stewardship. However, implementation gaps persist, particularly in the post-mining phase, where neglected infrastructure and unresolved community concerns regarding environmental degradation threaten long-term development objectives. Purpose: This study investigates the influence of Green Supply Chain Management (GrSCM) practices, namely Internal Environmental Management, Green Purchasing, and Investment Recovery, on Community Development, with Occupational Health and Safety (OHS) as a mediating variable. Design/Methodology/Approach: A quantitative approach was employed, utilizing data from 144 respondents across Indonesian mining companies. The structural relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding/Result: The results indicate that all three GrSCM practices have significant and positive direct effects on Community Development, highlighting their role in supporting the SDGs. Among them, only Internal Environmental Management has a significant effect on OHS. Additionally, while OHS has a direct positive effect on Community Development, it does not mediate the relationship between GrSCM practices and Community Development. Conclusion: These findings suggest that sustainable operational practices in mining contribute directly to community outcomes, rather than through improvements in safety performance alone. Originality/value/research gap: This study contributes to sustainability research by clarifying the distinct roles of environmental management and occupational safety in promoting community development within the mining sector. Keywords: green supply chain management, community development, occupational health and safety, sustainable development goals, mining industry in indonesia
Copyright (c) 2026 Mukhlas Sumartanto, Eka Cempaka Putri https://creativecommons.org/licenses/by/4.0
Digital Organizational Culture and Human Resource Competence in Shaping Strategic Digital Marketing For Enhancing Marketing Performance in SMEs
Background: Digital transformation is crucial for small and medium enterprises (SMEs) to remain competitive, but many face barriers in linking technology adoption to marketing performance due to resource constraints, technology adoption barriers, low digital competency, weak digital culture, and fragmented strategic execution. Purpose: This study examines how employee competencies and digital culture influence adaptive marketing strategies through social media and e-commerce and their implications, by adopting a theoretical dynamic resource and capability perspective. Design/methodology/approach: A survey of 900 randomly selected SME managers was conducted, and the data were analyzed using structural modeling to test for direct mediation. Findings/results: Results reveal that employee competence and digital culture drive adaptive marketing strategies, which in turn have the strongest impact on marketing performance. Marketing strategies act as a critical bridge between internal resources and market outcomes, highlighting the transformative role of strategic execution. The findings further indicate that digital culture alone does not directly enhance performance unless it is operationalized through structured and responsive digital marketing strategies. Conclusion: Unlike most prior studies that only examined direct links between resources and performance, this research integrates two theoretical perspectives and empirically demonstrates how intangible resources are transformed into marketing performance through adaptive digital strategies. The results provide important insights for SMEs in developing economies, where digital readiness varies across sectors and regions, emphasizing the importance of strategic alignment rather than mere digital adoption. Originality/value (State of the art): This study expands the research boundaries by highlighting the role of digital marketing strategies as a mediating mechanism in linking SMEs' internal capabilities with superior marketing performance. Keywords: digital culture , social media, marketing performance, marketing strategy, SMEs
Copyright (c) 2026 Syti Sarah Maesaroh, Nugraha Adhi Pratama, Mohammad Affendy bin Arif https://creativecommons.org/licenses/by/4.0
Will Effect of Self-Efficacy on Performance With Discipline as a Mediating Variable
Background: Performance refers to the level of employee input towards the advancement and growth of the organization or company in which they are employed. Performance can also be defined as an analysis of the tasks performed by employees concerning pre-established criteria. The study aimed to examine and analyze the impact of self-efficacy as a mediator in discipline on the performance of employees at the Palopo City Regional Revenue Office (BAPENDA) Purpose: The research methodology used is quantitative study. This study is conducted by employees’ human resource management theory (HRM) at BAPENDA Palopo City to examine the impact of self-efficacy on employee performance, with work discipline acting as an intermediary factor. Design/methodology/approach: The approach used in this study is associative; the research sample was 156 employee civil servants at BAPENDA Palopo City, and the main data was obtained via a Likert-scale survey instrument, data analysis technique with PLS SEM using SmartPLS program, data was collected by administering a questionnaire with structure to the respondents. Findings/Results: Research results indicate that self-efficacy significantly and positively influences employee performance at BAPENDA Palopo City, confirming its importance as a key psychological factor in enhancing work outcomes. However, self-efficacy does not significantly influence work discipline, work discipline does not significantly affect employee performance, mediate work discipline relationship between self-efficacy and performance does not significantly influence. Conclusion: These findings indicate that optimal employee performance in public sector organizations depends not only on individual confidence but also on actual competence, organizational systems, and managerial practices. Therefore, self-efficacy alone is not sufficient to foster disciplined behavior or improve performance indirectly through discipline. Originality/value (State of the art): This would make it possible to evaluate the performance of employees in terms of self-development and employee discipline in order to improve the maximum amount of service that is provided to the community. Keywords: employee performance, management planning, human resources, plan's effectiveness, work discipline
Copyright (c) 2026 Indra Kusdarianto, Muh. Yusuf Qamaruddin, Burhanuddin Harahap, Ilham Tahier https://creativecommons.org/licenses/by/4.0
The Socio-Demographic and Innovative Behavior in University Employee: Evidence From West Kalimantan Province
Background: Digital disruption demands innovation in higher education, making employee innovative behavior vital to institutional adaptation. Limited research has explored how demographic characteristics affect innovative behavior in Indonesian higher education. West Kalimantan was selected due to its six state universities undergoing institutional transformation, providing ideal context for examining innovative behavior during organizational change. Purpose: This research examines differences in idea generation dimension of innovative behavior between faculty with additional duties and educational staff at state universities in West Kalimantan, based on income, education level, work tenure, and age. Design/methodology/approach: This quantitative research used online questionnaire adapted from De Jong and Den Hartog's (2007) instrument with 5-point Likert scale, distributed to 300 respondents comprising 78 faculty with additional duties and 222 educational staff. Cross-tabulation with Chi-Square test examined associations between demographic characteristics and innovative behavior. Findings/Result: Chi-Square analysis revealed significant associations between demographic characteristics and innovative behavior. Among faculty, higher income showed significant association with innovative behavior, with highest scores above 10 million Rupiah. Longer tenure contributed significantly to proposing new methods. Conversely, educational staff demonstrated declining innovative behavior with increasing tenure and age. Notable finding is non-linear relationship between education and innovative behavior, where staff with high school education showed comparable scores to diploma/bachelor holders. Conclusion: Demographic characteristics influence innovative behavior differently between faculty and educational staff. Institutions should develop differentiated approaches for specific demographic groups and leverage high-performing segments as change agents. These findings provide practical implications adaptable by other institutions facing similar transformation challenges. Originality/value: This study comparatively examines how demographic characteristics influence innovative behavior between faculty and educational staff in Indonesian context, supported by Chi-Square analysis. Identified patterns offer transferable insights for universities undergoing reform and digital transformation. Keywords: demographic characteristic, human resource management, innovative behavior, higher education, socio-demographic
Copyright (c) 2026 Syarif Zulkifli, Rizky Fauzan, Ilzar Daud https://creativecommons.org/licenses/by/4.0
The Influence of The Financial Sector on The Success of Micro Enterprises in Surabaya City
Background: Micro enterprises in Indonesia are the largest in number compared to small and medium enterprises. Micro enterprises are spread throughout Indonesia, including Surabaya City. Micro enterprises will succeed if supported by good internal and external management of the business units. External factors come from outside the micro enterprise, while internal factors come from within the micro enterprise, one of which is the financial sector. Variables related to the financial sector include financial literacy, financial attitude, financial inclusion, business capital, and digital financial systems. Micro enterprises require research on financial variables to achieve success. Objective: This research aims to analyze the influence of financial factors, consisting of financial literacy, financial attitude, financial inclusion, business capital, and digital financial systems on the success of micro enterprises. Design/methodology/approach: This study is quantitative research using secondary data. The research involves 70 micro enterprises that received assistance from Ciputra University Surabaya. The sampling technique used is purposive sampling. Data analysis employs multiple linear regression analysis on micro enterprise data. The research location is in Surabaya City, corresponding to the location of micro enterprises that received assistance from Ciputra University Surabaya. Finding/result: The research findings show that the significance values for financial literacy and financial attitude variables are 0.00, which is less than 0.05 (α = 5%). This indicates that the financial literacy and financial attitude variables significantly influence the success of micro enterprises in Surabaya City. The significance values for financial inclusion, business capital, and digital financial systems are greater than 0.05 (α = 5%). This means that the success of micro enterprises assisted by Ciputra University Surabaya is not significantly influenced by the financial inclusion, business capital, and digital financial systems variables. Conclusion: Micro enterprises succeed when they enhance their knowledge of financial literacy and financial attitudes. This improvement can be achieved when micro enterprises participate in assistance and training from Ciputra University Surabaya. Originality/value (state of the art): This study finds that increasing financial literacy knowledge in micro enterprises has the greatest impact on their success. The role of educational institutions is crucial in enhancing skills and creating the success of micro enterprises. Micro enterprises should participate in training and assistance, especially in financial matters. Keywords: financial literacy, financial attitude, financial inclusion, business capital, micro enterprises
Strengthening Digital Literacy, Financial Management, and Special Skills to Face Human Resources Management Market Competition
Background: In a rapidly changing labor market, three factors are essential: ownership of digital literacy, financial management skills, and specialized knowledge in increasing competitiveness in HR Management. These three factors are relevant to technological developments and market needs, so it is also essential for companies to implement the right strategy to achieve high competitiveness. Purpose: This paper aims to analyze digital literacy, financial management, and special skills in the context of human resources management market competition and simultaneously analyze all independent variables with the dependent variable. Design/methodology/approach: This research design uses a quantitative approach. The study population consisted of 158 managers of financial institutions in Bekasi, with a sample size of 158 managers selected. The respondents were selected through the random sampling method. The data analysis technique uses multiple linear regression analysis. Findings/Result: The research results show that the variables Digital Literacy, Financial Management, and Special Skills have a positive and significant effect on Human Resources Management Market Competition. Moreover, all independent variables have a significant effect on Human Resources Management Market Competition by 54.4%, while the remainder is influenced by other variables. Conclusion: Digital literacy, financial management, and special skills collectively form a powerful arsenal for HR professionals seeking to excel in the market. Originality/value (State of the art): This study contributes to the limited empirical literature by quantitatively assessing the combined impact of digital literacy, financial management, and special skills on HR market competitiveness, offering practical insights for HR strategy development in the context of emerging market economies. Keywords: digital literacy, financial management, special skills, human resources management, market competition
Copyright (c) 2025 Jurnal Aplikasi Bisnis dan Manajemen (JABM)
How Business Studies Address Sustainability Consciousness: A Bibliometric Analysis
Background: Sustainability has emerged as one of the most critical global challenges, making its integration into business studies, essential. Business studies play a crucial role in shaping leaders amid escalating global challenges, such as climate change, inequality, and resource degradation. However, current curricula often emphasize technical knowledge over the deeper ethical and cognitive dimensions required for sustainable decision making. Traditional business programs have been criticized for creating a disconnect between business practices and ethical accountability. Furthermore, business curricula often fail to fully integrate the ethical shifts necessary to internalize sustainability as a core value. Purpose: To map the trends, patterns, and gaps in the literature on sustainability consciousness in business studies, with a particular focus on identifying how this concept has been addressed in previous research. Design/methodology/approach: A bibliometric analysis was conducted on 2,767 Scopus-indexed publications (1993–2022) using VOSviewer to identify trends and gaps in sustainability consciousness research in business studies. The problem formulation was guided by the PICO framework to define the key elements of the research question in academic research studies. Findings/Result: Although sustainability topics in business studies are widely studied, research on “sustainability consciousness” remains underexplored. Keywords such as ‘consciousness” and “awareness” are absent from the central clusters, highlighting a significant gap in the literature. This finding indicates that, despite extensive research on sustainability, there is a limited focus on addressing the concepts of consciousness and awareness within business studies research. Conclusion: There is a significant gap in integrating sustainability consciousness into business education. Current curricula lack an emphasis on the ethical, cognitive, and affective aspects of sustainability. Originality/value (State of the art): This study is one of the first to map the research landscape of sustainability consciousness in business studies. By identifying this gap, this study contributes to the growing body of knowledge by highlighting the urgent need for a holistic approach that emphasizes sustainability consciousness in business education and practice. Keywords: bibliometric analysis, business study, curriculum integration, sustainability awareness, sustainability consciousness
Copyright (c) 2026 Desi Elvera Dewi, Joyo Winoto, Noer Azam Achsani, Suprehatin https://creativecommons.org/licenses/by/4.0
The Effect of Sustainability Disclosure and Performance on The Accounting Performance of LQ45 Companies in Indonesia
Background: Sustainability has emerged as a global priority, and in Indonesia, the issuance of POJK No. 51/2017 obliges all public companies to publish sustainability reports starting in 2020. Considering that prior studies have produced mixed findings regarding the relationship between sustainability and financial performance, this issue remains open for further empirical investigation. Purpose: This study aims to examine the effect of sustainability disclosure and sustainability performance covering economic, environmental, and social dimensions on the accounting performance of LQ45 companies during the mandatory sustainability reporting period. Design/methodology/approach: This quantitative empirical research analyzes 62 sustainability reports from 24 non-financial LQ45 companies over the period 2020–2022. Sustainability disclosure and sustainability performance are measured using content analysis based on the GRI Standards. Accounting performance is proxied by Return on Assets (ROA), and the hypotheses are tested using a fixed-effects panel regression model. Findings/Results: The results show an upward trend in both sustainability disclosure and sustainability performance over the observation period. Economic and environmental disclosures exhibit negative but statistically insignificant effects on accounting performance. In contrast, social disclosure shows a positive and significant effect, indicating that stakeholder-oriented practices such as employee welfare, product responsibility, and customer satisfaction contribute to improved accounting performance. Sustainability performance across all dimensions does not show a significant effect on accounting performance. Conclusion: Although economic and environmental disclosures may involve short-term costs, firms are encouraged to strengthen social disclosure, as it demonstrates a positive association with accounting performance. Originality/Value (State of art): This study integrates both sustainability disclosure and sustainability performance within the context of mandatory sustainability reporting. Keywords: sustainability disclosure, sustainability performance, accounting performance, financial performance, content analysis
Copyright (c) 2026 Mutia Prawitasari, Noer Azam Achsani, Trias Andati https://creativecommons.org/licenses/by/4.0
Formulation of Business Development Strategy For Diagnostic Laboratory Instrument at PT XYZ
Background: The healthcare industry, particularly the diagnostic sector, is experiencing fast growth. PT XYZ along with similar companies, is competing for market share, but PT XYZ only captures a very small share. Furthermore, annual performance in three years has stagnated with poor achievement. Therefore, a business development strategy is needed to increase market share and company performance. Purpose: This research aims to formulate a laboratory instrument business development strategy by identifying external and internal factors and formulating alternative strategies to develop PT XYZ's laboratory instrument business. Design/methodology/approach: The research employs a combination of PESTEL and Porter’s Five Forces for external environmental analysis, while internal factors are analyzed using the VRIO framework and Value Chain Analysis. Data collection involved in-depth interviews and structured questionnaires, synthesizing insights from both internal and external experts to ensure a comprehensive understanding of the current strategic position. Findings/Result: PT XYZ is positioned in the “Grow and Build” quadrant based on the IE Matrix, with an EFE score of 3.27 and an IFE score of 2.23. This indicates that PT XYZ is able to respond effectively to key external factors and adequately leverage its internal strengths. Therefore, future strategy formulation should be directed toward business growth and development. Based on the SWOT analysis, seven strategic initiatives for the development of the diagnostic laboratory equipment business are recommended for PT XYZ. Conclusion: PT XYZ is very strong in responding to external factors. Although PT XYZ is quite sufficient in maximizing internal factors. The formulation of a strategy for PT XYZ is to grow and build with seven alternative business development strategies. Originality/value (State of the art): This study adopts a distinctive and application-oriented approach to business strategy formulation within the in vitro diagnostic sector, thereby providing strategic recommendations that support companies in enhancing their competitiveness in the market. Keywords: laboratory diagnostic instrument, strategy formulation, business development, healthcare industry, business strategy
Copyright (c) 2026 Hafizh Nalviando, Dikky Indrawan, Siti Jahroh https://creativecommons.org/licenses/by/4.0
Fraud Prevention Model in Sharia Financial Institutions in Medan City
Background: Fraud in Islamic financial institutions remains a concerning issue despite their strong normative foundation in ethical and religious values. Emerging evidence suggests that structural and psychosocial pressures, such as lifestyle and organizational culture, may override personal religious values in influencing fraudulent behavior. Purpose: This study aims to analyze the direct and indirect influence of religiosity, work environment, and lifestyle on fraud behavior among employees of Islamic financial institutions, with social climber behavior as a mediating variable. Design/Methodology/Approach: Using a quantitative approach, data were collected from 160 respondents selected based on purposive sampling. The analysis employed Structural Equation Modelling (SEM) with SmartPLS 3.0 software to test the proposed hypotheses and examine both direct and mediated effects. Findings/Result: This study indicates that religiosity does not affect fraudulent behavior or social climbing. A healthy work environment suppresses deviant behavior, while a consumptive lifestyle increases it. Additionally, social climbing serves as a mediator linking the influence of the work environment and lifestyle on fraudulent behavior. Conclusion: Structural and psychosocial variables play a more substantial role in predicting fraud compared to personal religiosity, which appears insufficiently internalized to deter unethical conduct. Organizational policies should thus prioritize adaptive control systems, lifestyle management, and early psychosocial assessments in fraud prevention. Originality/Value: This study extends the Fraud Triangle Theory by integrating the social climber construct and testing its mediating role. It provides a nuanced understanding of how symbolic social pressures can drive fraud in Islamic financial contexts, offering practical implications for risk mitigation strategies beyond conventional religious approaches. Keywords: work environment, fraud behavior, lifestyle, religiosity, social climber
Copyright (c) 2026 Riyan Pradesyah, Rahmayati, Khairunnisa https://creativecommons.org/licenses/by/4.0
Enterprise Internal Strategy at Management Information System “Khanza” Muhammadiyah Sidoarjo Hospital
Background: Management Strategy using SI/TI Strategy in operational management and logistics at Muhammadiyah Sidoarjo Hospital with the SIMRS Khanza application is one of the programs that supports active management and logistics at Muhammadiyah Sidoarjo Hospital. The primary objective is to know SIMRS Khanza's operational management and logistics performance to improve service quality. Purpose: Find the Management Strategy using IS/IT Strategy in operational and logistics management at Muhammadiyah Hospital Sidoarjo with the SIMRS Khanza application. Design/methodology/approach: This research uses a descriptive qualitative approach. According to Porter's Value Chain Model, the data collection and analysis stages used value chain analysis. The study results show that Muhammadiyah Sidoarjo Hospital needs to improve operational and logistical management by emphasising IS/IT strategic planning and developing hospital websites and medical records to support services, health services, administration, and research. Analysis of Porter's Value Chain Model explains that the Sidoarjo Muhammadiyah Hospital carried out two activities related to improving services at the Sidoarjo Muhammadiyah Hospital. Findings/Result: The main activities include Inbound logistics, Operations, Outbound Logistics, Marketing and Sales, and Service. Supporting activities include Firm Infrastructure, Human Resource Management, Technology Development, and Procurement. Muhammadiyah Hospital conducted two exercises to improve services at Muhammadiyah Sidoarjo Hospital. Conclusion: This study found that the main activities in service improvement include inbound logistics, operations, outbound logistics, marketing and sales, and service. Originality/value (State of the art): This study is original in applying Porter's Value Chain Model to analyse IS/IT strategy in operational and logistics management at Muhammadiyah Hospital Sidoarjo, primarily through implementing the SIMRS Khanza application. Keywords: IS/IT strategy, management hospital, management strategy, operational and logistics, value chain
Investigating The Nonlinear Relationship Between Cash Conversion Cycle and Profitability: Evidence From Indonesian Property and Real Estate Companies
Background: This study investigates the nonlinear impact of the Cash Conversion Cycle (CCC) on profitability, as measured by Return on Assets (ROA), in the property and real estate sector in Indonesia. Purpose: The research aims to provide insights into financial management development, inform decision-making regarding working capital policies, and serve as a reference for further studies. Design/Methodology/Approach: The study employs dynamic panel data analysis using the Generalized Method of Moments (GMM) in EViews12. The sample includes 43 property and real estate companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2019 period, selected through purposive sampling. Data were sourced from Bloomberg, and analysis involved GMM specification tests (Arellano-Bond and Sargan Test), Wald tests, and t-statistical tests. Findings/Results: The Wald test results indicate that CCC, CCC², company size (SIZE), sales growth (GROWTH), company age (AGE), leverage (LEV), and liquidity (CR) significantly affect ROA. Additionally, the t-statistical test reveals that CCC has a significant negative effect on ROA, while CCC² has a significant positive effect on ROA, suggesting a U-shaped nonlinear relationship between CCC and profitability. Conclusion: This study confirms a U-shaped nonlinear relationship between the Cash Conversion Cycle (CCC) and profitability (ROA) in Indonesia's property and real estate sector. Balancing CCC is essential, as both excessively short and long cycles affect profitability differently. Additionally, company size, sales growth, age, leverage, and liquidity significantly influence ROA. These findings emphasize the importance of strategic working capital management to optimize financial performance. Originality: This research contributes to the literature on working capital management by identifying a U-shaped nonlinear relationship between CCC and profitability, emphasizing its practical implications for financial decision-making in emerging markets. Keywords: facultative administration, FMEA, operational risk, Pareto diagram, risk priority
Do Robo-Advisors As Moderating Variables Weaken The Overconfidence and Loss Aversion Behavior Bias of Young Investors’ Mutual Fund Investment Decisions?
Background: Behavioral bias factors influence individual decision-making. Technological innovations in the financial services industry have introduced automated financial advisors, or robo-advisors, to assist in mutual fund investment decisions and reduce behavioral biases. Purpose: This study aims to prove the influence of overconfidence and loss aversion behavior bias on mutual fund investment decisions by using robo-advisors as moderator variables. Design/methodology/approach: The research sample was 100 respondents with the criteria of young investors in the age range of 18 to 25 who invested in mutual funds for the last five years and were officially registered with the Financial Services Authority. The data processing method uses multiple linear analysis with moderation dummy variable, using a robo-advisor or not. Finding/Result: The results indicate that overconfidence and loss aversion biases significantly impact mutual fund investment decisions positively. Apart from that, the results also show that robo-advisors succeed in weakening the relationship between overconfidence bias and mutual fund investment decisions. Meanwhile, robo-advisors show results that cannot moderate the relationship between loss aversion and mutual fund investment decisions. Conclusion: Robo-advisors moderate the relationship between overconfidence bias and investment decisions but do not moderate the relationship between loss aversion and mutual fund investment decisions. The high overconfidence is caused by the ease of access to information related to investment assets that is widely spread through social media. Young investors are expected to be able to screen all information related to investment knowledge to reduce loss aversion from young investors. It can help investors make more rational decisions. Originality/value (State of the art):This research is unique because it examines the behavioral biases associated with robo-advisors on investment decisions, especially investments in mutual funds. This research is novel and includes artificial intelligence technology developing in finance using robo-advisor and mutual fund investment. These have managerial implications, such as the high overconfidence in the younger generation due to easy access to information related to investment assets, which is widely spread via social media. Knowledge related to finance is considered capable of reducing loss aversion from young investors to help them make more rational and better decisions. Robo-advisor technology has reduced the irrationality of mutual fund investors' investment decisions. The research results show that overconfidence and loss aversion bias positively and significantly influence investment decisions. Apart from that, the results also show that robo-advisors succeed in weakening the relationship between overconfidence bias and investment decisions. Meanwhile, robo-advisors show results that cannot moderate the relationship between loss aversion and investment decisions. Keywords: Robo-advisor, behavioral bias, overconfidence, loss aversion, mutual fund investment decision
Competitive Strategy Formulation in The Furniture Industry
Background: Since its establishment in 2021, PT XYZ has continuously experienced a decline in sales of its flagship product, the sofa furniture. Therefore, an effective strategy is needed to continue to survive and compete in the current declining sales and increase the company turnover. Purpose: The purpose of this study is to finding the right competitive strategies that can implemented by PT XYZ to keep their existence in furniture industry. Design/Methodology/Approach: This study employs a qualitative method with informant selection through purposive sampling technique. Data collection techniques include observation, and interviews. Finding/Result: The findings of this study show that to solve the decline in sales of sofa furniture, PT XYZ can implement of appropriate competitive strategies in the form of market penetration strategy (optimizing networking and digital marketing for marketing and sales) and product development (conducting research and development to foster product innovation and improving the quality of sofa products and services without neglecting the quality of products and services that are currently provided) to increase the company turnover. Conclusion: This study shows that the priority strategy to solve the decline in sales of sofa furniture, and to increase the company turnover are with market penetration and product development. Originality/Value (State of the art): This study attempts to explain the effective competitive strategies for sustaining presence in the sofa furniture industry. It is hoped that the development of the identification of competitive factors within the CPM Matrix will contribute to a more comprehensive body of literature and provide a more precise analysis of competitors. Keywords: competitive strategies, market penetration, product development, sofa furniture, CPM
The Influence of Smartphone Technology Innovation On Mobile Product Sales at Atlantic Cell Stores in Bandung
Background: Recent technological advancements in smartphones, including 5G connectivity, AI-enhanced cameras, foldable screens, and improved biometric security, have notably transformed the telecommunications sector. Purpose: This research examines the impact of these innovations on the sales growth of mobile phone products at Atlantic Cell stores in Bandung. Design/methodology/approach: Using quantitative analysis, we collected sales data before and after the launch of the latest smartphone models, applying statistical techniques such as regression analysis and paired t-tests. Findings/Result: Our results show that sales of 5G-enabled smartphones increased by 12%, foldable phones by 7%, and AI-powered cameras contributed to a 9% growth. This indicates a strong relationship between technological innovations and shifts in consumer purchasing behavior. Conclusion: The findings highlight the importance for industry stakeholders, particularly retailers like Atlantic Cell, to stay aligned with emerging technological trends to remain competitive. By offering products that incorporate the latest innovations, businesses can enhance sales growth and ensure long-term success in a rapidly changing market. Originality/value (State of the art): This study emphasizes the necessity of continuously adapting to technological advancements to thrive in the competitive landscape of mobile phones. Keywords: atlantic cell, mobile product sales, shopping preferences, smartphones, technology updates, telecommunications industry
Forging a Stronger Link: Unveiling The Synergy Between Supply Chain Integration and Risk Management in Tin Mining Industry
Background: Operational performance faces many challenges in the production of tin especially for Indonesia as the global market leader. Optimization of its operational performance by bolstering its supply chain integration such as customer integration in downstream processes and integration internally is a big challenge with the lack of smelter though it has been catalyzed by Indonesian government regulation. Additionally, supply chain risk management has been considered important globally to the sustainability and environmental awareness of a tin company related to its operational performance and supply chain integration. Purpose: This research aims to investigate how internal integration and customer integration, mediated by supply chain risk management, affect operational performance in a tin mining company. Design/methodology/approach: Employing a quantitative associative design and proportionate stratified random sampling method used in this study. Data from 47 employees from seven divisions of a tin company in Indonesia were collected and analyzed using PLS-SEM analysis on SMART PLS 3.29 software. Findings/Result: Results indicate a significant positive relationship between customer integration and operational performance, mediated by supply chain risk management. Contrary to expectations, internal integration did not significantly influence operational performance, either directly or indirectly. Originality/value (State of the art): These findings contribute to the evolving body of knowledge on supply chain integration by highlighting the critical role of customer-centric approaches in enhancing operational effectiveness within the tin mining sector. For practical implication, Effective collaboration, knowledge sharing, and understanding customer needs are key factors in achieving success in supply chain management. Keywords: customer integration, internal integration, supply chain, risk management, operational performance
Employee Development Strategy To Improve Services in Facing Bank 4.0 at Bank XYZ Region Jakarta 3
Background: The banking industry in the future will face increasingly complex, diverse, and ever-changing challenges. Rapid advances in information technology have ushered global society into a new era known as Industrial Revolution 4.0. In the development of digital transformation, there are challenges where the development and potential of human resources have not been balanced with adequate skills, so human resource development is an interesting topic for further research. Purpose: This study aims to analyze the internal and external factors of employee development strategy, formulate strategies for employee development, and determine the priority strategies for employee development using SWOT and QSPM. Design/methodology/approach: Based on this background, this research aims to analyze internal and external factors in employee development strategies, formulate strategies for employee development, and determine priority strategies for employee development. Next, to determine employee development strategies, researchers conducted an analysis using the SWOT method and determined priority strategies using QSPM. Finding/Result: The results of the SWOT analysis test in this research contained eight strategies. Meanwhile, the priority strategy in employee development based on the QSPM method is to increase employee competency by focusing on a self-learning culture through a digital learning platform so that they can develop new features or improve existing features on products and improve digital services and implement a culture of innovation and continuous improvement in the entire line. Conclusion: This study found employee development strategies to enhance in addressing Bank 4.0 by improving employee competencies, focusing on a self-learning culture through digital learning platforms to develop new features or improve exciting ones on products, and enhancing digital services and implementing a culture of innovation and continuous improvement across all areas. Originality/value (State of art): This study uses IFE dan EFE with VRIO and PESTLE tools. Keywords: IFE, EFE, Employee performance, QSPM, SWOT
Influence of Brand Awareness, Brand Ambassador, on Purchase Decision Supported By Trust As The Intervening Variable on Shopee Marketplace
Background: Nowadays, in the era of globalization, most Indonesian people are already aware of the changes in globalization. In further developments, the internet began to be used in all fields, including business. With the development of technology like this, more and more e-commerce and marketing companies and the number of internet users are increasing in Indonesia. This research is important due to inconsistencies in previous findings, which present both positive and negative results, so researchers try to take advantage of this gap to conduct further research Purpose: The aim of this research is to determine the influence of Brand Awareness, Brand Ambassador, on Purchase Decision supported by Trust as the Intervening Variable on Shopee Marketplace Design/methodology/approach: This research determined 335 staff as the sample and implemented probability sampling processing simple random sampling methods applying Slovin Formula. The research is implementing AMOS 24 program as data analysis, and SEM AMOS approach in testing the hypothesis Findings/Result: The findings the brand awareness had a positive impact in partial towards purchase decisions. Brand ambassadors positively influence the trust, trust has an effect towards purchase decision, and brand awareness influence indirectly towards purchase decision which is mediated by trust in the Marketplace Shopee for staff of PT. XYZ Indonesia Conclusion: This study is to determine the effect of Brand Awareness, Brand Ambassador, on Purchase Decision with the support of Trust as an Intervening Variable on the Shopee Marketplace. The conclusion of the study is that Brand Awareness, Brand Ambassador have an effect on Purchase Decision with the support of Trust as an Intervening Variable on the Shopee Marketplace Originality/value (State of the art): This study makes a novel contribution by the integration of brand awareness, brand ambassadors and trust within the digital marketplace. While previous research literature revealed that brand awareness and brand ambassadors have an impact in the context of virtual marketplace but no attention was found on understanding the mediating role of trust in virtual purchasing decision Keywords: brand awareness, brand ambassador, purchase decision, trust, SEM-AMOS
Unveiling The Impact of Logistics Service Quality On Customer Satisfaction and Demographic Factors As Moderator: Indonesia Quick Commerce Perspective
Background: Quick commerce is one of the biggest opportunities in the COVID-19 pandemic. In Indonesia, quick commerce has increased due to the trend of purchasing groceries online. Even though shopping activities are shifted online, customers still demand a service as excellent as they would order at a physical store. Purpose: This study aims to determine the factors of logistics service quality that improve customer satisfaction and examine the demographic factors that enhance the relationship between logistics service quality and customer satisfaction. Design/methodology/approach: This study employed a survey method to achieve broad data coverage. The data analysis techniques used in this study included hierarchical regression analysis and moderated regression analysis (MRA). Finding/Results: The findings show that logistics service quality positively affects customer satisfaction for quick commerce on Java. This also indicates that age is a significant moderating variable in the relationship between logistics service quality and customer satisfaction. Conclusion: Quick commerce companies should focus on younger customer satisfaction levels. Moreover, companies can increase customer satisfaction based on several logistics service quality factors, such as arranging courier training regarding how to treat customers, providing recommendations for similar products if a particular product is not available, or ensuring that the order will arrive in the customer’s hands in a short time and safely. Originality/value (state of the art): One of the important factors that could be a competitive advantage for a company is logistics service quality; however, research related to quick commerce in an emerging economy is still limited. This research enriches studies related to customer satisfaction, logistics service quality, and demographic factors (gender, age, and income level) by analyzing the perceptions of quick commerce customers. Keywords: demographic factors, logistics service quality, quick commerce, physical store, customer satisfaction
The Effect of Entrepreneurial Financing Choice Mediation: Financial Literacy on Sustainability of SMEs
Background: Small and Medium Enterprises have great potential but face difficulties in achieving sustainability due to limited financial literacy and entrepreneurial financing choices. Purpose: This research aims to investigate the influence of financial literacy on the sustainability of SMEs in West Sumatra and explore the mediating effect of entrepreneurial financing choice. Design/methodology/approach: This type of research is quantitative research using a survey approach. This research involved 247 SMEs and data collection was carried out through questionnaires. This hypothesis testing was carried out by structural equation modeling (SEM) using SmartPLS 4.1.3 Finding/Results: These findings indicate that financial literacy significantly positively increases the sustainability of SMEs. However, financial literacy on entrepreneurial financing choices has a significant negative impact, as well as entrepreneurial financing choices on sustainability has a significant negative impact. Apart from that, the mediating effect of entrepreneurial financing choice in influencing financial literacy on sustainability has a significant positive impact. Conclusion: This research shows that financial literacy positively influences sustainability in SMEs. Although entrepreneurial financing choice has a negative relationship with financial literacy and sustainability. However, the mediation role has a positive relationship. Originality/value (state of art): Entrepreneurial financing choice is a choice made by SMEs in seeking and obtaining funding sources, both internal and external, but SMEs have obstacles in accessing external funding. Keywords: entrepreneurial financing choice, financial literacy, SMEs, sustainability