A. F. . Brigin, A. I. . Suroso, and R. . Wulandari, “Factors Influencing Purchase Intention on MSME Product: Social Media Influencers, E-Wom, Online Trust, and the TAM Model Impact on Millenials and Gen Z in Jabodetabek”, jabm, vol. 12, no. 2, p. 748, May 2026, doi: 10.17358/jabm.12.2.748.