[1]
H. Herman, T. Yuwono, Y. . Astini, S. A. . Wijayanto, and A. Ocak, “New Product Launch Proficiency and Performance in MSMEs: Mediation Effects of Product Innovation”, jabm, vol. 12, no. 2, p. 461, May 2026, doi: 10.17358/jabm.12.2.461.