BRIGIN, Alyanesia Fadhiya; SUROSO, Arif Imam; WULANDARI, Ririn. Factors Influencing Purchase Intention on MSME Product: Social Media Influencers, E-Wom, Online Trust, and the TAM Model Impact on Millenials and Gen Z in Jabodetabek. Jurnal Aplikasi Bisnis dan Manajemen, [S. l.], v. 12, n. 2, p. 748, 2026. DOI: 10.17358/jabm.12.2.748. Disponível em: https://journal.ipb.ac.id/jabm/article/view/73544. Acesso em: 21 jun. 2026.