NELLOH, Liza Agustina Maureen; ONG, Leonnard; SONDAKH, Oliandes. Enrollment Intention and Willingness to Pay in Business Schools: Using the Stimulus–Organism–Response (S-O-R) Framework. Jurnal Aplikasi Bisnis dan Manajemen, [S. l.], v. 12, n. 2, p. 569, 2026. DOI: 10.17358/jabm.12.2.569. Disponível em: https://journal.ipb.ac.id/jabm/article/view/70736. Acesso em: 21 jun. 2026.