HERMAN, Hendri; YUWONO, Tri; ASTINI, Yuli; WIJAYANTO, Sigit Ary; OCAK, Altug. New Product Launch Proficiency and Performance in MSMEs: Mediation Effects of Product Innovation. Jurnal Aplikasi Bisnis dan Manajemen, [S. l.], v. 12, n. 2, p. 461, 2026. DOI: 10.17358/jabm.12.2.461. Disponível em: https://journal.ipb.ac.id/jabm/article/view/68828. Acesso em: 21 jun. 2026.