FATIMAH, Siska Ernawati; HURRIYATI, Ratih; MAULANY, Soesanty. Technology Adoption Readiness as A Mediating Mechanism Between Omnichannel Strategy, Digital Competence and MSME Marketing Performance in Indonesia. Jurnal Aplikasi Bisnis dan Manajemen, [S. l.], v. 12, n. 2, p. 450, 2026. DOI: 10.17358/jabm.12.2.450. Disponível em: https://journal.ipb.ac.id/jabm/article/view/67511. Acesso em: 21 jun. 2026.