YASIN, Nurfatwa; ALWI SIBALI; KURNIAWATY, Kurniawaty; AFRIYANI, Afriyani; ANDI TENRI ULENG AKAL. The Influence of Product Innovation and Market Orientation on Competitive Advantage and Business Performance: An Empirical Study of Songkok Recca Craftsmen in Bone Regency. Jurnal Aplikasi Bisnis dan Manajemen, [S. l.], v. 11, n. 3, p. 981, 2025. DOI: 10.17358/jabm.11.3.981. Disponível em: https://journal.ipb.ac.id/jabm/article/view/64065. Acesso em: 31 dec. 2025.