VALENTINA, Virgin; PURNANINGSIH, Ninuk; HARTOYO. The Influence of Personal Selling and Digital Marketing on The Formation of Brand Equity XYZ Insurance Jakarta Branch. Jurnal Aplikasi Bisnis dan Manajemen, [S. l.], v. 9, n. 2, p. 355, 2023. DOI: 10.17358/jabm.9.2.355. Disponível em: https://journal.ipb.ac.id/jabm/article/view/43661. Acesso em: 28 mar. 2026.