(1)
Fatimah, S. E. .; Hurriyati, R.; Maulany, S. . Technology Adoption Readiness As A Mediating Mechanism Between Omnichannel Strategy, Digital Competence and MSME Marketing Performance in Indonesia. jabm 2026, 12 (2), 450. https://doi.org/10.17358/jabm.12.2.450.