Candra, F. .; Tirtoatmodjo, N. .; Jokom, R. Pengaruh Value Co-Creation Terhadap Keterlibatan Merek Dan Niat Pembelian: Studi Kasus Menantea: The Effect of Value Co-Creation On Brand Engagement and Purchase Intention: A Case Study of Menantea. jabm 2024, 10 (1), 217. https://doi.org/10.17358/jabm.10.1.217.