Optimalisasi Pemanfaatan Sumber Daya Lokal di Kabupaten Kediri

Yayuk Farida  Baliwati; Khusnul  Khasanah; Hidayatush  Sholihin; Rahmatulloh  Ramadani; Anik Dwi  Oktaviani; Risaldo Ramadhan Dwi  Putra; Novi  Salasa; Dena Afilia Eka Candra  Maulidia; Winada  Almaluna; Winada  Almaluna; Okky Ayu  Permata; Mike Tihas  Nida

Yayuk Farida Baliwati IPB University
Khusnul Khasanah IPB University
Hidayatush Sholihin IPB University
Rahmatulloh Ramadani IPB University
Anik Dwi Oktaviani IPB University
Risaldo Ramadhan Dwi Putra IPB University
Novi Salasa IPB University
Dena Afilia Eka Candra Maulidia IPB University
Winada Almaluna IPB University
Winada Almaluna IPB University
Okky Ayu Permata IPB University
Mike Tihas Nida IPB University

Abstract

The world is currently faced with Covid-19 (Corona Virus Disease 2019) which causes many new problems in the community. Therefore, the participation of students is needed in solving these problems amid the Covid-19 pandemic which is proposed in the form of Thematic Real Work Lecture (KKN-Tematic). One of the locations chosen for the implementation of the KKN-T is Kediri Regency, East Java, which was held from July 13 to August 28, 2020. The purpose of this activity is to maintain the welfare of the community during the Covid-19 pandemic through optimizing the use of local resources. There is an increase in the existence of village social media carried out by students in an effort to develop village social media and there is also enthusiasm from the target regarding providing online marketing training for young people and village SME traders in facilitating marketing and helping increase the income of merchants affected by Covid-19.

Keywords: Covid-19, Kediri, social Media, online marketing

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