Perilaku dan Motif Menonton Televisi pada Peternak di Dua Tipologi Desa di Kabupaten Bogor
Abstract
The objective of this study was to identify television programme preference and viewing motives, and comparing viewing motives between urban and rural farmers. Survey was conducted in four villages (2 urban villages and 2 rural villages) in Bogor District involving 160 farmers as respondents. Television viewing habit and motives were the main data to be collected by using quistionnare and self reporting technique. The study showed there was no difference in television viewing habit and programme preferences between urban farmers and rural farmers, except in time spent. The programme were: movie, news, and quiz. Primary motives in television viewing were entertainment and to seek information, either as news source or knowledge. Nevertheless, the difference in television viewing motive between urban and rural farmers was not significant.Key words: farmers, motive, rural village, urban village, viewing habit
Downloads
Download data is not yet available.
Section
Articles
Authors submitting manuscripts should understand and agree that copyright of manuscripts published are held by Media Peternakan. The statement to release the copyright to Media Peternakan is stated in Form A. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA) where Authors and Readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
