Communication of Innovation in Adapting New Habits: A Descriptive Study on Business Actors in Riau Province

  • Muhammad Badri Universitas Islam Negeri Sultan Syarif Kasim Riau
Keywords: Health protocol, Information, Social Media, Pandemic, New Normal

Abstract

The prevention of Covid-19 transmission through health protocols called an adaptation of new habits  Business actors are one of the groups that are required to implement health protocols. This study aims to determine the communication of innovation and the level of adaptation to new habits among business actors with a descriptive study in Riau Province. This study uses a quantitative approach with a survey method of 220 business actors. This study instrument was built using the theory and concept of communication of innovation. This study found that the highest source of information in communication of innovation was social media, followed by mass media, and interpersonal communication from the government. Most of the respondents stated that health protocol information is an important message so they agree to comply. The adoption rate for health protocol indicators such as providing information to comply with health protocols for workers and customers is high. Likewise, the provision of health protocol facilities such as hand washing facilities, hand sanitizers, and information on maintaining distance. Respondents also confirmed that they would adhere to health protocols until the pandemic was over because in addition to protecting individuals it was also for the sustainability of their businesses.

Metrics

Metrics Loading ...

Downloads

Download data is not yet available.

References

Aisha, S. and Mulyana, D. (2020) ‘International Students’ Communication Adaptation to Academic Environment in the United Kingdom’, Jurnal Penelitian Komunikasi, 23(2), pp. 101–112. doi: https://doi.org/10.20422/jpk.v2i23.678.
Badan Pusat Statistik (2020a) Analisis Hasil Survei Dampak Covid-19 Terhadap Pelaku Usaha. Jakarta: BPS RI.
Badan Pusat Statistik (2020b) Perilaku Masyarakat Di Masa Pandemi Covid-19. Jakarta: BPS RI.
Badri, M. (2020) Menggerakkan Modal Sosial Atasi Bencana Corona. Available at: https://news.detik.com/kolom/d-4962462/menggerakkan-modal-sosial-atasi-bencana-corona (Accessed: 6 August 2020).
BPS Provinsi Riau (2020) Dampak Covid-19 Terhadap Kondisi Sosial Masyarakat di Provinsi Riau. Pekanbaru: BPS Provinsi Riau.
Carracedo, P., Puertas, R. and Marti, L. (2020) ‘Research lines on the impact of the COVID-19 pandemic on business. A text mining analysis’, Journal of Business Research. doi: 10.1016/j.jbusres.2020.11.043.
Christiawan, P. I. (2014) ‘Inovasi Pendidikan Bencana Berbasis Pendekatan Spasial di Indonesia’, Media Komunikasi Geografi, 15(1), pp. 1–18. doi: http://dx.doi.org/10.23887/mkg.v15i1.11419.
Cotula, L. (2021) ‘Towards a political economy of the COVID-19 crisis: Reflections on an agenda for research and action’, World Development, 138, p. 105235. doi: 10.1016/j.worlddev.2020.105235.
Creswell, J. W. (2016) RESEARCH DESIGN: Pendekatan Metode Kualitatif Kuantitatif dan Campuran. 4th edn. Yogyakarta: Pustaka Pelajar.
Gandasari, D. and Dwidienawati, D. (2020) ‘Content analysis of social and economic issues in Indonesia during the COVID-19 pandemic’, Heliyon, 6(11), p. e05599. doi: 10.1016/j.heliyon.2020.e05599.
Hubeis, A. V. S. et al. (2016) Komunikasi Inovasi. 2nd edn. Tangerang Selatan: Universitas Terbuka.
Juditha, C. (2020) ‘People Behavior Related To The Spread Of Covid-19’s Hoax’, Journal Pekommas, 5(2), p. 105. doi: 10.30818/jpkm.2020.2050201.
Kementerian Kesehatan (2020) Menuju Adaptasi Kebiasaan Baru. Available at: https://promkes.kemkes.go.id/menuju-adaptasi-kebiasaan-baru (Accessed: 1 April 2021).
Kementerian Komunikasi dan Informatika (2020) Adaptasi Kebiasaan Baru, Apa yang Harus Kamu Ketahui? Available at: https://kominfo.go.id/content/detail/27276/adaptasi-kebiasaan-baru-apa-yang-harus-kamu-ketahui/0/virus_corona (Accessed: 1 April 2021).
Kirk, C. P. and Rifkin, L. S. (2020) ‘I’ll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic’, Journal of Business Research, 117, pp. 124–131. doi: 10.1016/j.jbusres.2020.05.028.
Leeuwis, C. (2009) Komunikasi Untuk Inovasi Pedesaan. Yogyakarta: Kanisius.
Lestari, A. D., Yulinartati, Y. and Fitriya, E. (2019) ‘REKONSTRUKSI LAPORAN KEUANGAN BERBASIS STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO, KECIL DAN MENENGAH’, Jurnal Ilmu Sosial dan Humaniora, 8(1), p. 7. doi: 10.23887/jish-undiksha.v8i1.21348.
Megatsari, H. et al. (2020) ‘The community psychosocial burden during the COVID-19 pandemic in Indonesia’, Heliyon, 6(10), p. e05136. doi: 10.1016/j.heliyon.2020.e05136.
Nordhagen, S. et al. (2021) ‘COVID-19 and small enterprises in the food supply chain: Early impacts and implications for longer-term food system resilience in low- and middle-income countries’, World Development, 141, p. 105405. doi: 10.1016/j.worlddev.2021.105405.
Oktariani, R. and Wuryanta, A. E. W. (2020) ‘Komunikasi Pemerintah Melalui Media Center Gugus Tugas Percepatan Penanganan Covid-19 Kepada Publik’, Expose: Jurnal Ilmu Komunikasi, 3(2), p. 113. doi: 10.33021/exp.v3i2.1196.
Pantano, E. et al. (2020) ‘Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak’, Journal of Business Research, 116, pp. 209–213. doi: 10.1016/j.jbusres.2020.05.036.
Rogers, E. M. (2003) Diffusion of innovations. 5th edn. New York: Free Press.
Satuan Tugas Penanganan Covid-19 (2020) Panduan Bagi Pengusaha dan Bisnis. Available at: https://covid19.go.id/edukasi/materi-edukasi/panduan-bagi-pengusaha-dan-bisnis (Accessed: 1 April 2021).
Shafi, M., Liu, J. and Ren, W. (2020) ‘Impact of COVID-19 pandemic on micro, small, and medium-sized Enterprises operating in Pakistan’, Research in Globalization, 2, p. 100018. doi: 10.1016/j.resglo.2020.100018.
Shaw, R., Kim, Y. and Hua, J. (2020) ‘Governance, technology and citizen behavior in pandemic: Lessons from COVID-19 in East Asia’, Progress in Disaster Science, 6, p. 100090. doi: 10.1016/j.pdisas.2020.100090.
Soon, J. M. et al. (2021) ‘Food safety and evaluation of intention to practice safe eating out measures during COVID-19: Cross sectional study in Indonesia and Malaysia’, Food Control, p. 107920. doi: 10.1016/j.foodcont.2021.107920.
Sugiarto, A. and Gabriella, D. A. (2020) ‘KESADARAN DAN PERILAKU RAMAH LINGKUNGAN MAHASISWA DI KAMPUS’, Jurnal Ilmu Sosial dan Humaniora, 9(2), p. 260. doi: 10.23887/jish-undiksha.v9i2.21061.
Sumardjo et al. (2019) Komunikasi Inovasi. 3rd edn. Tangerang Selatan: Universitas Terbuka.
World Health Organization (2020) Managing the COVID-19 infodemic: Promoting healthy behaviours and mitigating the harm from misinformation and disinformation. Available at: https://www.who.int/news/item/23-09-2020-managing-the-covid-19-infodemic-promoting-healthy-behaviours-and-mitigating-the-harm-from-misinformation-and-disinformation (Accessed: 7 February 2021).
Zuchdi, D. (1995) ‘Pembentukan Sikap’, Cakrawala Pendidikan, 14(3), pp. 51–63.
Published
2022-01-19
How to Cite
BadriM. (2022). Communication of Innovation in Adapting New Habits: A Descriptive Study on Business Actors in Riau Province. Jurnal Komunikasi Pembangunan, 20(01), 1-13. https://doi.org/10.46937/20202238001