Instagram as a Medium of Risk Communication in COVID-19 Pandemic: A Netnography Study of Virtual Community KawalCOVID19.id)

  • Annisa Damayanti Mahasiswa
Keywords: instagram, netnography, risk communication, virtual community

Abstract

Social media has played a significant role during the COVID-19 pandemic as it enables people to share news, personal experiences and perspectives with each other in real-time and globally. Kawalcovid19.id is a virtual community that disseminates accurate information about COVID-19 amidst the flood of information in Indonesian society. Thenature two-way communication of social media makes risk communication successful, where there is an exchange of information between experts and the public about risks and their management of risky situations so that they can make the right decisions to protect themselves. This study aims to analyze the trend of risk communication on the Instagram account @ kawalcovid19.id, the communication function carried out by the community as an agent of social movements, and the public's understanding of risk communication. This research uses a netnographic study method. The results showed that risk communication delivered through content got positive and interactive reactions from netizens, their interest was seen to be higher in content produced in the form of infographics with informative message content compared to educational ones. Informative messages containing updates case, appeals for health protocols, government policy information, and information related to worship. This study shows that risk communication will be effectively delivered via Instagram using infographic and informative content.

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Published
2020-12-05
How to Cite
DamayantiA. (2020). Instagram as a Medium of Risk Communication in COVID-19 Pandemic: A Netnography Study of Virtual Community KawalCOVID19.id). Jurnal Komunikasi Pembangunan, 18(02), 176-193. https://doi.org/10.46937/18202032355
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Articles