Jurnal Sosial Terapan

Penerapan Database pada Toko Makanan Kering Surya Jaya dengan Microsoft Access

2025-04-30T14:30:50+07:00

Database merupakan alat yang sangat penting dalam pengumpulan, pengelolaan, dan penyimpanan informasi terkait produk, seperti nama barang, penjualan, penyimpanan, dan lainnya. Penerapan database sangat relevan dalam berbagai usaha, salah satunya pada bisnis makanan kering. Makanan kering menjadi pilihan favorit banyak kalangan, khususnya anak muda, karena harga yang terjangkau, rasa yang enak, berbagai varian yang ditawarkan, serta kemudahan dalam melakukan pembelian melalui berbagai platform, seperti media sosial dan e-commerce. Dengan adanya database yang terstruktur dengan baik, pengelolaan informasi dan transaksi dalam bisnis makanan kering dapat dilakukan secara efisien, mendukung pengambilan keputusan yang lebih tepat, serta meningkatkan kepuasan pelanggan.

Strategi Pengembangan Eduwisata Aloeland di PT Mount Vera Sejati Kabupaten Gunung Kidul

2025-04-30T14:30:51+07:00

AloeLand is an agribusiness-based educational tourism initiative developed by PT Mount Vera Sejati, integrating aloe vera cultivation with educational tourism activities. This study aims to analyze the existing business model, examine internal and external factors influencing its development, and formulate appropriate strategic recommendations. The findings indicate that AloeLand possesses strengths in diverse customer segments and multiple revenue streams, yet faces challenges related to market segmentation, human resource management, and the lack of standardized operational procedures. Opportunities are identified in the rising interest in educational tourism and potential collaborations with academic institutions, while threats include increasing competition from similar destinations. Strategic recommendations include enhancing aloe vera–centered educational content, strengthening digital engagement, diversifying tourism programs, and improving internal governance. These strategies are expected to improve AloeLand’s competitiveness and ensure its long-term sustainability.

Hubungan Modal dan Pertumbuhan Usaha terhadap Kinerja Keuangan UMKM Piscok Atmojo di Nanggewer

2025-04-30T14:30:52+07:00

This study aims to analyze the relationship between capital and business growth on the financial performance of Piscok SMEs in
Nanggewer. Capital, as a key element of operations, influences business success, while business growth is an important indicator
in improving profitability, liquidity and efficiency. This study used interviews with Piscok businesses in Bogor City as well as data
analysis of financial statements and operational records. The results show that a balanced capital structure between equity and
debt is able to increase profitability, while capital investment focused on business development contributes positively to expansion
and increased revenue. This study recommends more optimized capital management and investment strategies to improve SMEs'
financial performance.
Keywords: Business Growth, Capital, Financial Performance, Liquidity, SMEs

Terobosan Strategi Pemasaran: Digitalisasi Pemasaran Produk Inovatif Mie Instan Daun Kelor (Mi-Long) bersama Mangogong Company

2025-05-01T12:21:32+07:00

Mangogong Company is a reseller of Mi-Long's innovative product, namely instant noodles from Moringa leaves which creates interesting business dynamics through digitalization. The graphic increase in the use of digitalization has an impact on people's lives, one of which is the business world. Digital marketing strategy is the process of promoting products or services using technological media to achieve business goals. This breakthrough aims to find out appropriate marketing strategies and can increase product awareness in Mi-Long marketing. This research method uses qualitative and quantitative methods based on primary and secondary data. The digital marketing strategy carried out by Mangogong Company includes marketing mix, purchase intention & decision, sales funnel, user persona, leads to prospects and prospects to hot prospects, as well as promotional tools. Through marketing digitalization, Mi-Long product knowledge and sales can be increased so that it can increase awareness and sales.

Desain Database Pengolahan Data Penjualan dr. Basoo

2025-05-01T16:44:28+07:00

In the era of rapid technological development, the use of data processing technology such as Microsoft Access has been applied in various sectors, one of which is in SMEs (Small and Medium Industries), which has had an impact in the form of increasing business efficiency. Microsoft Access as a Database Management System (DBMS) is used to process transactions, display information, and make data processing more effective in related businesses. This research was conducted at dr. Basoo, one of the SMEs engaged in the culinary field in the form of a packaged meatball production business, using a qualitative approach in the form of interviews with the business owner. The design of the dr. Basoo database uses the Entity Relationship Diagram (ERD) and Query features in Microsoft Access which are developed from several tables: Goods Data Table, Supplier Table, Consumer Table, Transaction Table, and Detailed Transaction Table. This design produces new information in the form of income calculations which are processed using query features and utilizing form features. Database design dr. Basoo aims to develop this business through the use of technological advances starting from processing operational data. Therefore, data-based applications in Microsoft Access are considered effective in solving this problem.

Model Of Traditional Land Arrangement In Sungayang Village, Tanah Datar Regency, West Sumatra

2025-05-01T17:26:24+07:00

The arrangement of ulayat land in the village is important because it is useful for maintaining the existence of the ulayat land and can also improve the economy and welfare of the village community itself. So the purpose of this study is to develop a model for the arrangement of ulayat land in the village of Sungayang, Tanah Datar Regency, West Sumatra. The study used a qualitative approach by adopting qualitative data collection methods and PRA techniques. Anthony Giddens' structuration theory was used as a research guide. The arrangement of ulayat land cannot only be done with formal rules for land arrangement and registration, but it requires the involvement of local wisdom and local institutions. The initial step needs to be carried out by socializing all elements in the village community such as niniak mamak, alim ulama, cadiak pandai, bundo kanduang and village youth. Socialization will build an agreement in land arrangement. After the agreement is established, the determination of the subject, land object, measurement, land registration, HPL management and land arrangement are carried out. Utilization of ulayat land requires SOP and innovation in increasing yields. Increasing the yield of ulayat land is possible with the issuance of HPL, because it can be collaborated with third parties based on the HPL owned. However, utilization to improve community welfare is the main choice to make the community a business partner in utilizing ulayat land in the village. The role of the village government and the Village Customary Council (customary law community) is very much needed to achieve the goal of utilizing ulayat land in the village.

Analisis Faktor-Faktor yang Memengaruhi Minat Mahasiswa Manajemen Agribisnis Sekolah Vokasi IPB Dalam Berwirausaha

2025-05-01T16:08:03+07:00

The Indonesian government continues to strive to create labor-intensive jobs, one of which is by encouraging interest in entrepreneurship. The high unemployment rate is a serious problem for the Indonesian state. With entrepreneurship, it is hoped that the unemployment rate can be reduced and job opportunities can be opened. The Agribusiness Management Study Program has a great opportunity to actively contribute to economic development because it produces graduates who are expected to be able to become entrepreneurs. This research aims to conduct an analysis of the factors that influence interest in entrepreneurship among active students of the Agribusiness Management Study Program, IPB Vocational School. Data collection will be carried out by distributing surveys to respondents via Google Form. Analysis of survey data will be analyzed using descriptive statistical techniques and multiple linear regression. There are six variables to analyze the factors that influence students' interest in entrepreneurship. These factors are family environment, campus environment, prestige (self-esteem), social media, availability of capital and income expectations. The results obtained were that family environmental factors, campus environmental factors, capital influence factors, and income expectation factors had a real and significant effect on student interest, while self-esteem (prestige) factors and social media influence factors did not have a significant effect on Agribusiness Management students' interest in entrepreneurship

Digitalisasi Pengelolaan Data UMKM Milkshake Pakuan Melalui Sistem Database Microsoft Access

2025-05-01T18:20:42+07:00

This study discusses the design of a database system for UMKM Milkshake Pakuan to improve operational efficiency in managing sales, stock inventory, and data-driven decision-making. The research includes needs analysis, database schema design, and the identification of information systems required to optimize operations. The designed database system is expected to reduce reliance on manual management and enhance the speed and accuracy of business processes. The research uses a descriptive quantitative method, with sales data collected over one week, direct surveys of operational processes, and interviews with the owner to understand the challenges in managing sales data and stock inventory.

Keywords: MSMEs, Microsoft Access, Database, Query, Form