Kesiapan Produsen Mebel di Jepara dalam Menghadapi Sertifikasi Ekolabel

  • Herry Purnomo
  • Rika Harini Irawati
  • Ririn Wulandari
Keywords: furniture certified, certification, forests, supply, demand, Jepara

Abstract

Furniture is a big 4 of Indonesia’s export commodities with palm oil, textiles, and rubber outside the oil and gas. Value-added is enjoyed by tens of millions of people involved in the value chain. But, the business is experiencing severe challenges to the issue of certification and forest products (green or certified furniture) and the scarcity of wood. Certified furniture is intended for preservation of forest resources, the healthy processing of furniture making as well as improving the welfare of artisans. From the supply side of certified furniture, large producers have been prepared while small producers are not ready. From the demand side, domestic consumers only want to pay less for certified furniture, while British and Norway consumers are 16% 7.5% respectively. The increase in willingness to pay is lower than the certified furniture prices increased between 6–30%., Certification can be done by a third party accredited by the Tropical Forest Trust (TFT), Indonesian Ecolabel Institute (LEI), or Forest Stewardship Council (FSC). When the increase in production costs are higher than the desire of consumers to pay, then the certified furniture becomes difficult to be realized. Need specific strategies to market certified
furniture. This article is a case study in Jepara furniture craftsmen who accounted for 10% of national exports.

Author Biographies

Herry Purnomo
Departemen Manajemen Hutan, Institut Pertanian Bogor, Jalan Raya Dramaga, Kampus IPB Dramaga, Bogor 16680
Rika Harini Irawati
Center for International Forestry Research, Jalan CIFOR, Situ Gede, Bogor Barat 16115
Ririn Wulandari
Sekolah Tinggi Ilmu Ekonomi Perbanas, Jalan Perbanas, Karet Kuningan, Setiabudi, Jakarta Selatan 12940
How to Cite
Purnomo, H., Irawati, R. H., & Wulandari, R. (1). Kesiapan Produsen Mebel di Jepara dalam Menghadapi Sertifikasi Ekolabel. Jurnal Manajemen Hutan Tropika, 17(3), 127-134. https://doi.org/10.7226/jtfm.17.3.127
Section
Articles