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  • STUDI EKSPERIMENTAL PENGARUH PENCITRAAN VISUAL IKLAN LABEL DESAINER TERHADAP SIKAP MENYUKAI IKLAN DAN NIAT BELI

    Inda Premordia, Agus Maulana, Febriantina Dewi
    98-111
    DOI: https://doi.org/10.17358/jma.5.2.98-111

  • Factors Influencing Consumer Purchase Decisions for Aqua Life Indonesia Products: Analysis of Ecolabel Awareness, Green Marketing Mix, and Brand Image

    Nabilla Shafira, Ma'mun Sarma, Irni Rahmayani Johan
    274
    2022-07-29
    DOI: https://doi.org/10.17358/jma.19.2.274

  • Strategy For Fresh Fruit and Vegetable Suppliers: A Case Study of Botani Fresh Mart

    Ghina Kamilia, Dikky Indrawan, Nimmi Zulbainarni
    16
    2025-03-26
    DOI: https://doi.org/10.17358/jma.22.1.16

  • Comparing the Effectiveness of Information Framing Strategy on Utilitarian and Hedonic Food Product Packaging

    Sony Kusumasondjaja
    44
    2018-03-30
    DOI: https://doi.org/10.17358/jma.15.1.44

  • FACTORS INFLUENCING ATTITUDES TOWARDS CLAIMS OF COOKING OIL

    Ujang Sumarwan
    81-91
    DOI: https://doi.org/10.17358/jma.2.2.81-91
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