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  • EKUITAS MEREK JASA GERAI BUAH-BUAHAN BERDASARKAN PERSEPSI KONSUMEN

    Erdiasa Nursaman, Ujang Sumarwan, Setiadi Djohar
    89-99
    2015-02-14
    DOI: https://doi.org/10.17358/jma.11.2.89-99

  • BRAND EQUITY SUSU CAIR UHT DAN PENGARUHNYA PADA PURCHASE INTENTION

    Dharmawan Santoso, Mukhammad Najib
    46
    2015-03-25
    DOI: https://doi.org/10.17358/jma.12.1.46

  • Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products

    Mochammad Reza Firmansyah, Ujang Sumarwan, Muhammad Mukti Ali
    240
    2021-11-30
    DOI: https://doi.org/10.17358/jma.18.3.240

  • ANALISIS EKUITAS BERBAGAI MEREK MINYAK GORENG

    Ujang Sumarwan, Kirbrandoko Kirbrandoko, Etriya Etriya
    127-139
    DOI: https://doi.org/10.17358/jma.1.2.127-139
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