FirmansyahMochammad Reza, SumarwanUjang, and AliMuhammad Mukti. “Marketing Mix, Brand Equity, and Purchase Decisions of Packaged Rice Products”. Jurnal Manajemen & Agribisnis 18, no. 3 (November 30, 2021): 240. Accessed May 6, 2024. https://journal.ipb.ac.id/index.php/jmagr/article/view/36339.