Zifwen, Zifwen, Ujang Sumarwan, and MD Djamaludin. “ANALISIS CATEGORY ADVERTISING EXPENDITURE DAN CONSUMER MEDIA HABIT DI MEDIA TELEVISI DAN MEDIA CETAK”. Jurnal Manajemen & Agribisnis 3, no. 2 (1): 55-79. Accessed December 3, 2024. https://journal.ipb.ac.id/index.php/jmagr/article/view/3335.