Garlic Business Model Development Strategy: Canvas Model Business Approach

Widyastutik, Dewi Setyawati, Farida Ratna Dewi, Sri Retno Wahyu Nugraheni


Garlic is one of the commodities developed in the country as an effort to achieve self-sufficiency and reduce imports. This study aims to identify the existing business models in the garlic production centers and develop garlic ideal business models using Business Model Canvas (BMC) approach. The others purpose is to identify the critical points of existing business models and formulate policy recommendations for developing garlic business models to support production. The study used primary and secondary data. The primary data was obtained from a survey conducted in 2021 at garlic production centers with purposive sampling methods such as Karanganyar Regency, Boyolali Regency, and Magelang Regency. The analysis shows that key partner elements, customer segments, and channels are the critical point. Thus, to develop the garlic business model, it is necessary to carry out synergy and collaboration of stakeholders (key partners) to overcome critical activities, essential resources, customer segments, partnerships, channels, and value co-creation. As a result, it will improve garlic farmers' cost structure and revenue stream, so garlic production can increase to meet domestic needs.

Keywords: bmc element, business model canvas, collaboration, garlic, synergy


Dewi Setyawati
Farida Ratna Dewi
Sri Retno Wahyu Nugraheni
Widyastutik, SetyawatiD., DewiF. R., & NugraheniS. R. W. (2022). Garlic Business Model Development Strategy: Canvas Model Business Approach. Jurnal Manajemen & Agribisnis, 19(2), 239.

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