Articles

• Effect of Consumer Ethnocentrism and Perceived Quality of Product on Buying Behavior of Domestic and Foreign Food Products: A Case Study in Pekanbaru, Riau, Indonesia

  Nanda Amalia Rahmawati, Istiqlaliah Muflikhati

  1-13

  Abstract View : 1666

  Download :1846

  10.29244/jcs.1.1.1-13

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• The Influence of Personality, Motivation, Brand Image, and Environment on Students’ Intention in Choosing Bogor Agricultural University (IPB)

  Aris Solikhah, Hartoyo Hartoyo, Lilik Noor Yuliati

  14-32

  Abstract View : 1179

  Download :1187

  10.29244/jcs.1.1.14-32

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• The Effect of Value and Reference Group on Young Consumer’s Hedonic Buying

  Diana Hartatin, Megawati Simanjuntak

  33-46

  Abstract View : 1497

  Download :1385

  10.29244/jcs.1.1.33-46

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• The Effect of Unsatisfied Experience, Culture Value, and Value Loss on Complaint Intention of Electronic Devices in Bogor, West Java, Indonesia

  Rizky Perdana Putra, Lilik Noor Yuliati

  47-58

  Abstract View : 680

  Download :641

  10.29244/jcs.1.1.47-58

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• The Influence of Parent’s Perception and Involvement in Purchasing Decision of Toys For Children

  Milatul Ulfa, Moh Djemjem Djamaludin

  59-71

  Abstract View : 1443

  Download :4219

  10.29244/jcs.1.1.59-71

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