Journal of Consumer Sciences

The Effect of Certification and Product Knowledge on Instant Food Purchasing Decisions through Halal Awareness: The Moderating Role of Religiosity

Zamratul Akbar — 2025-01-31

Background: Digital transformation and the implementation of advanced technologies play a crucial role in the advancement of the halal industry. As a strategic step in building a halal product ecosystem, developing halal food products, encompassing the entire supply chain from upstream to downstream, is essential. However, there are many halal products, particularly food products, whose halal status is not guaranteed and lack halal certification. BPJPH (Halal Product Assurance Organizing Agency) reported that around 1,544 products had not received halal certification, including 192 ready-to-eat instant foods registered as halal.

Purpose: In light of these issues, this research examines how halal certification and knowledge of halal products affect instant food purchase decisions through halal awareness moderated by religiosity.

Methods: This study employed a cross-sectional design with a non-probability sampling approach, specifically the convenience sampling technique. Data was obtained using questionnaires distributed to 150 respondents who have consumed instant food. Using WarpPLS 8.0, the data was analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS).

Findings: The research findings indicate that halal certification and knowledge of halal products significantly impact halal awareness and instant food purchase decisions. Halal awareness also mediates the effect of halal certification and knowledge of halal products on purchase decisions. Furthermore, religiosity strengthens the relationship between halal awareness and individuals’ decision to purchase instant food in Malang. This study provides valuable insights into instant food purchase decisions, particularly for halal instant food.

Conclusion: Based on these results, it is recommended that producers develop marketing strategies that emphasize halal certification or logos and provide clear information regarding the benefits of halal products.

Research implication: Companies should collaborate with authorized institutions and religious figures to increase societal halal awareness. Meanwhile, LPPOM MUI should simplify the halal certification process, launch campaigns to raise awareness about the importance of halal products, and provide the general public comprehensive education about halal concepts.

Determining AI-Based Learning Adoption Model for Students in Entrepreneurship Education: A Design Thinking Approach

Cep Abdul Baasith Wahpiyudin — 2025-01-31

Background: Student interest in entrepreneurial pursuits remains low, despite the significant contributions of entrepreneurship to economic growth.

Purpose: This study investigates the factors influencing IPB students' interest in adopting AI-based entrepreneurship learning through the lens of design thinking, emphasizing the role of communication methods and their impact on motivation and attitudes.

Methods: This study adopts a mixed-method design, combining quantitative and qualitative approaches. Quantitative data were collected via an online survey from 173 IPB students, with 166 valid responses after data cleaning. Quantitative analysis was conducted using descriptive statistics (SPSS 25) and Partial Least Squares Structural Equation Modeling (PLS-SEM). The qualitative aspect involved a SCAMPER analysis within the design thinking framework to explore AI integration in entrepreneurship education. The PICOS framework was applied to explore the factors influencing AI adoption in higher education comprehensively. This mixed-method approach provides a holistic understanding of AI adoption in educational contexts.

Findings: Results indicate that learning motivation significantly affects students' intentions to engage with AI-based systems, positively impacting attitudes toward AI. Perceived ease of use also positively influences learning motivation and perceived usefulness, although perceived usefulness does not directly impact learning motivation. Additionally, interpersonal interactions and mass media positively influence attitudes and perceived usefulness, while awareness does not have a significant effect.

Conclusion: Expanding AI adoption in entrepreneurship education requires strategic communication, mainly focusing on Design Thinking’s empathize phase to understand student challenges. By iteratively proposing AI tools through the prototype phase, institutions can develop user-friendly, engaging solutions tailored to student needs, fostering higher adoption and engagement in entrepreneurship learning.

Research implication: These insights suggest that targeted communication strategies, including design thinking principles, can support broader AI adoption, enhance students’ entrepreneurial learning experiences, and foster a new generation of tech-savvy entrepreneurs.

The Role of Parent-child Relationship in Parental Financial Teaching and Financial Behaviour of Students

Xolile Antoni — 2025-01-31

Background: The parent-child relationship plays a crucial role in facilitating financial socialisation and has been found to influence students' financial behaviour. Research on this topic, however, remains scarce despite the prevalence of poor financial literacy and risky financial behaviour among students in the Eastern Cape, South Africa. This study limited parental financial socialisation practices to financial teaching.

Purpose: This study will investigate the role of parent-child relationship on parental financial teaching and financial behaviour.

Methods: The study adopted a quantitative research design, and primary data was collected from 360 students at Eastern Cape University using a closed-end questionnaire. In addition, correlation and multiple regression analyses were used to test the study's hypothesis.

Findings: The results show that the parent-child relationship significantly influences parental financial teaching and financial behaviour. Furthermore, parental financial teaching mediates the role of the parent-child relationship on financial behaviour. The results show that students who have a close relationship with parents in which parents show love and acceptance are more receptive to parental teaching on financial matters and thus, in turn, parental financial teaching influences students' financial behaviour.

Conclusion: Therefore, the quality of parent-child relationships is an important factor influencing the success of parental financial socialisation, which, in turn, improves students' financial outcomes.

Research implication: The implication for financial education is that parents should be involved in financial education programmes and tasked with the responsibility of guiding their children's financial behaviour. This study makes valuable contributions

Consumer Protection for High School Students with Disabilities: Between Practice and Context

Anna Maria Tri Anggraini — 2025-01-31

Background: In fact, there are still many students with disabilities who do not get their rights in schools with adequate facilities and infrastructure.

Purpose: This study examines how consumer protection efforts are carried out by four (4) high schools in North Bekasi District based on Bekasi Regional Regulation Number 16 of 2019 concerning the Protection and Fulfilment of the Rights of Persons with Disabilities and Consumer Protection Obstacles faced by four high schools in North Bekasi District based on Bekasi Regional Regulation Number 16 of 2019.

Methods: This research is normative, based on secondary and primary data gathered through direct interviews with the authorities in four (4) high schools in Bekasi.

Findings: The interesting findings are that consumer protection efforts to protect and fulfill the rights of persons with disabilities are still not fully implemented. Related, the fulfillment of the right to inclusive education has been fully implemented but is inversely proportional to the implementation of accessibility. The obstacles faced in realizing consumer protection for students with disabilities are in fulfilling accessibility, both non-physical and physical accessibility.

Conclusions: This study shows that although consumer protection efforts to fulfill the rights of persons with disabilities in four high schools in North Bekasi District have been carried out, their implementations are still not fully effective, especially for accessibility. Although the right to inclusive education has been fulfilled, significant challenges remain in ensuring adequate physical and non-physical accessibility.

Research implication: The study is expected to provide input to the local government of Bekasi and other local governments on paying attention to the rights of people with disabilities in schools, both facilities and pre-facilities, to provide comfort and the rights of citizens as mandated in the constitution of justice for the entire nation of Indonesia.

Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity

Nadhita Az-Zahrah — 2025-01-31

Background: Indonesia has a significant plastic waste problem, despite increasing consumer awareness of environmental issues. This highlights the need for further research into factors influencing green purchase behavior (GPB), especially within the rapidly growing coffee shop sector. As coffee consumption surges, local coffee shops like Point Coffee Yogyakarta have grown substantially.

Purpose: This study aimed to examine how Theory of Planned Behavior (TPB) factors influence green purchase intentions at Point Coffee Yogyakarta, while considering the moderating role of price sensitivity in the relationship between intentions and actual green purchasing behavior.

Methods: This study used a quantitative approach, with an online survey conducted using Google Forms and a structured questionnaire survey conducted with 201 respondents, who were selected using purposive sampling. The data was analyzed using Structural Equation Modeling (SEM) to understand the relationships between TPB components and green purchase intentions (GPI), with a consideration of how price sensitivity (PS) influences the correlation between GPI and GPB.

Findings: The findings indicate that all three components of TPB were significantly and positively correlated with GPI, with green attitudes (GA) playing a dominant role. Moreover, GPI was also a significant factor influencing GPB. The study also reveals that PS had no moderation effect in the relationship between GPI and GPB.

Conclusion: Strengthening green attitudes (GA), leveraging subjective norms (SN), and enhancing perceived behavioral control (PBC) can increase coffee purchase intentions in sustainable coffee shops. Greater intentions also increase the adoption of consumer behavior in purchasing coffee products in sustainable coffee shops.

Research Implications: Point Coffee Yogyakarta can offer premium products that highlight the environmental value to differentiate itself from competitors, enhancing service and product quality to minimize low consumer sensitivity.

Analysis of Factors Affecting Consumer Decision-Making in Choosing Online Food Delivery in Indonesia

Elysia Elverda — 2025-01-31

Background: Online Food Delivery (OFD) services increased after the COVID-19 pandemic. However, post-pandemic repurchase intentions on Indonesian OFD platforms such as GoFood, GrabFood, and ShopeeFood have declined. To understand the success factors for OFD service acceptance, this study employed a modified Technology Acceptance Model (TAM) approach.

Purpose: This study aimed to determine the factors influencing repurchase intention, namely perceived price, perceived usefulness, perceived ease of use, and service quality mediated by trust and consumer satisfaction among OFD platform consumers in Indonesia.

Method: The study employed a quantitative approach to investigate the causal relationships between variables. A questionnaire was distributed to 724 online food delivery (OFD) consumers in several big cities of Indonesia, including Jabodetabek, Bandung, Surabaya, Medan, Makassar, Balikpapan, and Yogyakarta. Respondents were selected using quota sampling. Structural equation modeling was used to test the research hypotheses and empirically investigate the factors influencing repurchase intention mediated by consumer satisfaction and trust among OFD platform consumers in Indonesia.

Findings: This study revealed that perceived price, perceived usefulness, ease of use, service quality, customer satisfaction, and trust influence repurchase intention. Among these factors, perceived usefulness is the most significant predictor of customer repurchase intention. In addition, trust mediates perceived price and repurchase intention, while customer satisfaction mediates the relationship between perceived usefulness, ease of use, service quality, and repurchase intention.

Conclusions: These findings suggest that post-COVID-19, by understanding the factors that influence repurchase intention (perceived price, perceived usefulness, ease of use, service quality, trust, and customer satisfaction), OFDs can increase their sales.

Research implication: The desire to repurchase through OFDs can be achieved through affordable product prices, having a communication plan that makes customers feel valued when using the website, implementing advertising strategies to make the website easy to use, fast and quality responses, and attractive visual features and designs.

Exploring the Impact of Perceived Justice and Complaint Handling Satisfaction on Trust and Commitment in Indonesia's E-commerce Fashion Sector

Trisna Intan Sari — 2025-02-13

Background: Indonesia's rapid growth in the e-commerce fashion sector presents opportunities and challenges, particularly in addressing consumer dissatisfaction during post-purchase experiences. Key challenges include product misrepresentation, delivery delays, or unmet expectations, which can lead to negative behaviors such as complaints, reduced loyalty, and distrust toward sellers.

Purpose: This study investigates the impact of perceived justice dimensions—interactional, procedural, and distributive—on satisfaction with complaint handling and its subsequent effects on customer trust, customer commitment, and customer loyalty.

Methods: This study employed a cross-sectional survey with a purposive sampling technique, collecting data from 174 respondents in the Jabodetabek region. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was used for analysis.

Findings: This research reveals that distributive and procedural justice significantly influence complaint handling, while interactional justice has a smaller yet notable impact. Complaint handling, in turn, significantly enhances both customer commitment and customer trust, with customer commitment emerging as a stronger driver of customer loyalty. Notably, customer trust's direct effect on customer loyalty is insignificant, suggesting that emotional engagement through commitment plays a more pivotal role in fostering loyalty.

Conclusion: These findings underscore the importance of fair complaint resolutions, efficient processes, and empathetic communication in maintaining customer relationships.

Research implication: The findings provide actionable insights for e-commerce businesses to improve customer satisfaction with complaint handling, particularly emphasizing the critical roles of distributive justice and procedural justice in fostering satisfaction.

Social Media Food Influencers and Follower’s Local Food Purchase Intention: A Parasocial Relationship Perspective

Rahmat Syarif — 2025-02-17

Background: The presence of Social Media Food Influencers (SMFIs) has created a new landscape in local food tourism. Despite extensive studies focusing on the crucial role of influencer marketing through the lens of parasocial relationships, how SMFIs can foster these relationships and consequently influence their followers' intentions to purchase local food remains underexplored.

Purpose: This research examines how the parasocial relationship between SMFIs and their followers influences the latter's intention to purchase local food.

Method: This research employed the quantitative approach. It involved 439 active Instagram users who follow SMFIs as research respondents. They were recruited using the purposive sampling technique. Additionally, using Smart-PLS software, the Partial Least Squares Structural Equation Modeling (SEM-PLS) was applied to statistically test the data and the research hypotheses.

Findings: This research reveals that influencers' content value (informative value), interaction strategy (interactivity), and credibility (expertise and attractiveness) positively and significantly influence the parasocial relationship between followers and social media food influencers (SMFIs). The results also indicate that this parasocial relationship influences followers' intention to purchase local food.

Conclusion: This study highlights the critical role that food influencers play in fostering parasocial relationships, which significantly influence followers’ intentions to purchase local food. The findings reveal that the effectiveness of food influencers is largely contingent upon their ability to engage followers through informative content, interactive communication, and the establishment of perceived expertise.

Research implication: The research findings offer significant implications for tourism marketers and local food business managers. Social media food influencers can be regarded as influential promoters of local food, enhancing tourists’ interest and purchase intentions through the parasocial relationships facilitated by social media.