The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision

https://doi.org/10.29244/jcs.8.3.395-413

Last Updated : December 5, 2024

Total Citation : 8

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Dila Ayu Ramanda Kuska, Heri Wijayanto, Adi Santoso

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The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem

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Journal of Consumer Sciences : 2024
Enhancing Unit-linked Insurance Consumer Loyalty: The Role of Service Quality, Information Asymmetry, and Agent Marketing Strategies

Edi Yoga Prasetyo, Ujang Sumarwan, Nur Hasanah

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