The Effect of Social Media Influencer on Brand Image, Self-Concept, and Purchase Intention

Hegemonic practices of online local fashion brands in the information society era during the Covid-19 pandemic

Wifkil Mu'tamiroh, Bagong Suyanto

Jurnal Sosiologi Dialektika : 2021

A study of factors affecting brand awareness in the context of viral marketing in Vietnam.

Cuong Nguyen

SSRN Electronic Journal : 2020

Consumer Brand Relationships in Tourism

Gözde Baycur

Tourism, Hospitality & Event Management : 2024

Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers

Salma Jegham, Rym Bouzaabia

Journal of Consumer Behaviour : 2022

The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection

Miyea Kim, Mina Jun, Jeongsoo Han

Asia Pacific Journal of Marketing and Logistics : 2023

Evolving self-conceptions of Chinese travellers suggested by their travel photo-sharing behaviours

Iok Keng Veronica Lam, Leonardo (Don) A.N. Dioko, Fangxuan (Sam) Li

Journal of Hospitality and Tourism Management : 2022

The Effectiveness of Social Media Influencers and Its Impact Digital Marketing Towards the Buying Behaviors among Generation Z in Malaysia

Kristine Tan Kai Qing, Soon Eu Hui, Phung Siew Poh

Journal of Business and Social Sciences : 2024

Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)

Abadi Sanosra, Dwi Susanti

Advances in Economics, Business and Management Research : 2023

Enhancing intentions to apply for job through social media: the mediating role of employer attractiveness and person-organization fit

Davood Ghorbanzadeh, Lakshmi C. Radhakrishnan, KDV Prasad, Ahmad Alkhayet, Mohd Shukri Ab Yajid, Arshdeep Singh Dhaliwal

Asia-Pacific Journal of Business Administration : 2025

Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand

Hyojung Kim, Minjung Park

Computers in Human Behavior : 2023

İNFLUENCERLARIN TÜKETİCİ SATIN ALMA TUTUM VE DAVRANIŞLARINA ETKİLERİ ÜZERİNE NİTEL BİR ARAŞTIRMA

Arzu Şeker

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi : 2022

Credibility of social media influencers: Impact on purchase intention

Francisca Coutinho, Alvaro Dias, Leandro F. Pereira

Human Technology : 2023

Introducing New Products via Social Media Influencers: Pricing and Commission Strategies

Zhenhao Li, Liping Liang

Naval Research Logistics (NRL) : 2025

Celebrity, Social Media Influencers and Brand Performance

Aafiya Mundakappadath Firose, Wei Chen, Saloomeh Tabari

Does Covid-19 Pandemic Change the Consumer Purchase Behavior Towards Cosmetic Products?

Mega farisha, Hartoyo, Arief Safari

Journal of Consumer Sciences : 2022

Non‐sustainable buying behavior: How the fear of missing out drives purchase intentions in the fast fashion industry

Richard Bläse, Matthias Filser, Sascha Kraus, Kaisu Puumalainen, Petra Moog

Business Strategy and the Environment : 2024

Analysis of Marketing Strategy and Sales Model in the Chinese Cosmetics Industry

Ziru Ye

Highlights in Business, Economics and Management : 2022

Exploring the Impact of Self-Concept and IT Identity on Social Media Influencers’ Behavior: A Focus on Young Adult Technology Features Utilization

Kyle Nash

International Journal of Human–Computer Interaction : 2024

The Effect of the Characteristics of the Influencer of Public Officials and Internet Live Broadcasting in China on Local Agricultural Products’ Brand Image, Purchase Intention, and Word-of-Mouth Intention

JiaShuang Ma, Eun Hee Lee

Family and Environment Research : 2022

The complex triad of congruence issues in influencer marketing

Walter von Mettenheim, Klaus‐Peter Wiedmann

Journal of Consumer Behaviour : 2021

The Role of Artificial Intelligence in Influencer Marketing

Muhammad Waqas Rana, Mohammad Shahnawaz Ashfaq, Faizah Yasir Jalbani

Bulletin of Business and Economics (BBE) : 2024

Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers

Chen Lou, Siu Ting Josie Kiew, Tao Chen, Tze Yen Michelle Lee, Jia En Celine Ong, ZhaoXi Phua

Journal of Advertising : 2023

The Relevance of Demographic Similarity and Factuality in Social Influencer Communication Culture – A Comparison Between Hedonic and Utilitarian Conditions

Walter von Mettenheim, Klaus-Peter Wiedmann

American Business Review : 2024

Enhancing e-commerce recommendation systems through approach of buyer's self-construal: necessity, theoretical ground, synthesis of a six-step model, and research agenda

Yilin Feng

Frontiers in Artificial Intelligence : 2023

The Digital Pen

Miriam J Johnson

Determinants of consumer buying decisions: Evidence from Azerbaijani coffee shop market

Mir Kanan Mansurzada, Bahman Huseynli

Upravlenets : 2024

A Psychometric Validation of the Sociomathematical Norm Scale for Senior High School Students in Mathematics Learning

Samsul Maarif, Joko Soebagyo, Trisna Roy Pradipta, Sri Adi Widodo

European Journal of Educational Research : 2024

A Study of Factors Affecting Brand Awareness in the Context of Viral Marketing in Vietnam

Cuong Nguyen, Danh Nguyen

SSRN Electronic Journal : 2021

The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine

Davood Ghorbanzadeh, Muhammad Salman Shabbir

Journal of Social Marketing : 2023

Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept

Janarthanan Balakrishnan, Ronnie Das, Ali Abdallah Alalwan, Ramakrishnan Raman, Yogesh K. Dwivedi

Computers in Human Behavior : 2024

Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups

Sindy Chapa, Talalah Khan

Journal of Marketing Development and Competitiveness : 2024

Social Media Food Influencers and Follower’s Local Food Purchase Intention: A Parasocial Relationship Perspective

Rahmat Syarif, Kiki Reski Ramdhani Sucipto, Al Isra Denk Rimakka, Andi Ahmad Dzaki Maheza Pratama

Journal of Consumer Sciences : 2025

The roles of word of mouth, religiosity and behavioral control toward halal cosmetics’ purchase intention: attitude as mediation

Yulist Rima Fiandari, Baroya Mila Shanty, Maylia Dwi Nanda

Journal of Islamic Marketing : 2024

Factors affecting users’ brand awareness through social media marketing on TikTok

Cuong Nguyen, Thao Tran, Tien Nguyen

Innovative Marketing : 2024

“I am sorry for judging you”: conceptualizing sentiment reversal among followers in case of falsely alleged social media influencer transgression

Ishaan Sengupta, Kokil Jain, Arpan Kumar Kar, Isha Sharma

Internet Research : 2024

From screen to plate: an investigation of how information by social media influencers influence food tasting intentions through the integration of IAM and TAM models

Safdar Khan, Sujood Sujood, Asad Rehman, Ramzi Al Rousan

Journal of Hospitality and Tourism Insights : 2025

Minat beli konsumen Nobby Hijab Salatiga: Pengaruh eWOM, influencer marketing, dan Islamic brand congruence melalui citra merek

Megawati Guntari Putri, Mohammad Rofiuddin

Journal of Halal Industry Studies : 2023

Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Mochamad Taufiq, Naili Farida, Vincent Didiek Wiet Aryanto, Ngatno

Lecture Notes in Networks and Systems : 2023

Factors affecting the intention to receive the Sinofarm vaccine

Davood Ghorbanzadeh

International Journal of Pharmaceutical and Healthcare Marketing : 2023

Perspectives and Trends in Education and Technology

Cristiano Mineiro Branco de Araujo, Ana Isabel Damião de Serpa Arruda Moniz, Suzana Nunes Caldeira, Osvaldo Dias Lopes Silva

Lecture Notes in Networks and Systems : 2025

Advancing SMEs Toward E-Commerce Policies for Sustainability

Esra Güven

Advances in Electronic Commerce : 2022

PENGARUH INFLUENCER, USER GENERATED CONTENT, BRAND IMAGE TERHADAP PURCHASE INTENTION PRODUK SKINTIFIC DI MEDIA SOSIAL TIKTOK

Lita Milawati Kusuma, Meara Benita Wipudiari, Kharisma Sekar Ramadhanti Enshito, Adi Susilo Jahja

Jurnal Manajemen, Akuntansi, Ekonomi : 2023

Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions

Yasser Moustafa Shehawy, Syed Md Faisal Ali Khan

Journal of Retailing and Consumer Services : 2024

Sports sponsorship, brand image, and purchase intentions toward sponsors’ products

Appiah Sarpong, Nkululeko PraiseGod Zungu

Managing Sport and Leisure : 2025

Social media influencer and brand loyalty on generation Z: the mediating effect of purchase intention

Puput Alvhyona Pinto, Eristia Lidia Paramita

Diponegoro International Journal of Business : 2021

The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University

Zukhri Agusty Leo Syamsul Arifin, Ujang Sumarwan, Mukhamad Najib

Journal of Consumer Sciences : 2020

Parasocial Relationships and Self-Disclosure: Strengthening Brand Image Through Brand Attitude in Premium Cosmetics

Shweta Saini, Rohit Bansal

Journal of Promotion Management : 2025

The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China covid-19 vaccination intention

Usep Suhud, Mamoon Allan

Health Marketing Quarterly : 2021

Understanding Omnichannel Shopping Behaviors: Incorporating Channel Integration into The Theory of Reasoned Action

Jay Sang Ryu, Sally Fortenberry, Patricia Warrington

Journal of Consumer Sciences : 2023

Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

Chenyang Jin

Advances in Economics, Business and Management Research : 2023

Instagram’da Nüfuzlunun İlgi Çekiciliğinin Marka Sadakati, Marka İmajı, Marka Farkındalığı ve Ağızdan Ağıza İletişim Üzerindeki Etkisinin Araştırılması

İbrahim AYDIN

Equinox Journal of Economics Business and Political Studies : 2022

Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers

Shiyun Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun, Wanhsiu Sunny Tsai

Journal of Product & Brand Management : 2023

Shabaz–Urvashi Link Prediction (SULP): A Novel Approach to Predict Future Friends in a Social Network

Mohammad Shabaz, Urvashi Garg

Journal of Creative Communications : 2021

The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products

Wiwin Inriani Lamasi, Singgih Santoso

International Journal of Research in Business and Social Science (2147- 4478) : 2022

AI or human: How endorser shapes online purchase intention?

Yang Song, Litong Wang, Zhiyuan Zhang, Lubica Hikkerova

Computers in Human Behavior : 2024

Role models or competitors? Understanding influencer marketing in restaurants from the perspective of customers’ social comparison orientation

Shuo Shi, Zhenhua Hu, Shinya Nagasawa, Sixiao Gao

Journal of Hospitality and Tourism Management : 2024

Influencer Marketing Applications Within the Metaverse

Pawan Kumar, Sumit Oberoi, Rahul Jaitly

Advances in Marketing, Customer Relationship Management, and E-Services : 2023

The Influence of Hotel Brand Image in Social Media Marketing on Consumer Purchase Behavior

Jingjia Luo

Highlights in Business, Economics and Management : 2023

Keep the Influencers! Exploring How Sacrifice Enhances “Creator Self-Identity” and Providing Practical Recommendations by the Marketing Mix: An Exploratory Study

Wei-Ting Chen, Ming-Huei Hsieh

Sage Open : 2024

Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

Shweta Saini, Rohit Bansal

Jindal Journal of Business Research : 2024

Compréhension du comportement de suivi multiplateforme des followers : Une étude quantitative exploratoire

Philippe Boistel, Dimitri Laroutis, Arnaud Delannoy

Recherches en Sciences de Gestion : 2024

Comparative analysis of the impact of family and social media influencers on the purchase decision

Marija Vranješ, Dragana Tomašević

Marketing : 2024

Skincare influencers’ impact on purchase intention – brand image as mediator

Ling Ling Tan

Journal of Contemporary Marketing Science : 2025

Quantitative Forschung in Masterarbeiten

Silvia Boßow-Thies, Oliver Gansser

FOM-Edition : 2022

Fostering Economic Diversification and Sustainable Business Through Digital Intelligence

Monu Singh, Ruben Anto Michael, Shaiku Shahida Saheb, Pinnika Syam Yadav, P. B. Narendra Kiran, Ashok Malhi

Advances in Logistics, Operations, and Management Science : 2025

Innovative Trends Shaping Food Marketing and Consumption

Monu Singh, Shaik Mahaboob Syed, Shaiku Shahida Saheb, Pinnika Syam Yadav, P. B. Narendra Kiran

Advances in Marketing, Customer Relationship Management, and E-Services : 2025

Exploring the meteoric rise of online food ordering apps (OFOAs): the moderating role of visibility

Debarun Chakraborty

British Food Journal : 2022