Driving Sales by Shopee Live: Investigating the Determinants of Impulsive Purchase Behavior. Journal of Consumer Sciences, [S. l.], v. 11, n. 1, p. 75–96, 2026. DOI: 10.29244/jcs.11.1.75-96. Disponível em: https://journal.ipb.ac.id/index.php/jcs/article/view/67883. Acesso em: 6 jun. 2026.