RahmawatiN. A., & MuflikhatiI. (2016). Effect of Consumer Ethnocentrism and Perceived Quality of Product on Buying Behavior of Domestic and Foreign Food Products: A Case Study in Pekanbaru, Riau, Indonesia. Journal of Consumer Sciences, 1(1), 1-13. https://doi.org/10.29244/jcs.1.1.1-13