Tessy N.R.B. and Setiasih S. 2024. The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem . Journal of Consumer Sciences. 9, 1 (Jan. 2024), 122-141. DOI:https://doi.org/10.29244/jcs.9.1.122-141.