Produk Roti dalam Pola Konsumsi Pangan dan Keberadaan Label Halal dalam Keputusan Konsumsi Masyarakat (Kasus: Kota Bogor)
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Published:
Sep 21, 2018
Keywords:
bread product, consumer’s perseption, halal label, logistic regression
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Abstract
The pattern of bread consumption has increased significantly compared to the increase in the average in rice consumption. However, the increase in bread consumption was not balanced by the increase in the producers’ awareness to have halal certificate. Meanwhile, halal certified products are only about 11.6% of the total existing products in Indonesia. For this reason, this study aims to analyze the consumption pattern of bread products, consumer’s perceptions of the halal labels and their influence on the decision to purchase halal-labeled bread products , and factors that influence the decision. The method used in this research are logistic regression and qualitative descriptive. The results of the analysis shows that bread products are the second source of carbohydrates after rice and the higher the income class have a higher level of bread product consumption. Based on the consumer’s perception, the existence of the halal label in packaging of bread products is a main consideration in the decision of purchasing bread products for most of households consumers, but the perception and a fact of the purchasing have not been consistent. The results of the logistic regression analysis shows that the variable of halal awareness, duration of education, dummy of origin area, and dummy of lower income class significantly affect the decision of bread products consumption.
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Apriyantono, A. & Nurbowo. (2003) Panduan Belanja dan Konsumsi Halal. Jakarta, Khairul Bayaan.
Apriyantono, A., Joko, H. & Nur, W. (2007) Pedoman Produksi Pangan Halal. Jakarta, Khairul Bayan Press.
Apriyantono, A. (2009) Potensi Ketidakhalalan Produk Pangan dan Masalah Pangan hasil Rekayasa Genetika. Bandung, PT Kiblat Buku Utama.
[BPS] Badan Pusat Statistika. Berita Resmi Statistik: Pertumbuhan Ekonomi Triwulan II-2017 [internet]. [diunduh 2017 Sept 14]. Tersedia pada: https://www.bps.go.id.
. Buku 1 Pengeluaran Untuk Konsumsi Penduduk Indonesia Berdasarkan Hasil Susenas Maret 2016 [internet]. [diunduh 2017 Mar 6]. Tersedia pada: https://www.bps.go.id.
. Konsumsi per Kapita dalam Rumah Tangga Setahun menurut Hasil Susenas, 2010-2015 [internet]. [diunduh 2017 Feb 14]. Tersedia pada: http://aplikasi2.pertanian.go.id.
. Penduduk Menurut Wilayah dan Agama yang Dianut (Indonesia) [internet]. [diunduh 2017 Jan 25]. Tersedia pada: http://sp2010.bps.go.id.
. Rata‑Rata Pengeluaran per Kapita Sebulan di Daerah Perkotaan Menurut Kelompok Barang (rupiah), 2013-2015 [internet]. [diunduh 2017 Apr 13]. Tersedia pada: https://www.bps.go.id.
Burhanuddin. (2011) Pemikiran Hukum Perlindungan Konsumen dan Sertifikasi Halal. Malang, UIN-Maliki Press.
Diana, I.N. (2012) Hadis-Hadis Ekonomi Cetakan ke-3. Malang, UIN-Maliki Press.
Hidayat, A. (2015) Interpretasi Regresi Logistik dengan SPSS [internet]. [diunduh pada 2017 Agust 13]. Tersedia pada: http://www.statistikian.com.
Idrus, M. (2009) Metode Penelitian Ilmu Sosial: Pendekatan Kualitatif dan Kuantitatif Edisi ke-2. Jakarta, Erlangga.
[KEMENDAG] Kementerian Perdagangan Republik Indonesia, Pusat Kebijakan Perdagangan Dalam Negeri. (2013) Laporan Akhir Analisis Dinamika Konsumsi Pangan Masyarakat Indonesia [internet]. [diunduh 2017 Feb 10]. Tersedia pada: http://www.kemendag.go.id.
[LPPOM MUI] Lembaga Pengkajian Pangan Obat obatan dan Kosmetika Majelis Ulama Indonesia. Jumlah Sertifikasi Halal MUI tahun 2010-2015 [internet]. [diunduh 2017 Jan 30]. Tersedia pada: http://www.halalmui.org.
. 2014. Titik Kritis Keharaman Bakery [internet]. [diunduh pada 2017 Feb 13]. Tersedia pada: http://www.halalmui.org.
[P3EI UII] Pusat Pengkajian dan Pengembangan Ekonomi Islam Universitas Islam Indonesia. (2013) Ekonomi Islam Cetakan ke-5. Jakarta, PT Raja Grafindo Persada.
Puspitawati, H. (2013) Pengantar Studi Keluarga. Bogor, IPB Press.
Sawit, H.M. (2003) Kebijakan gandum/terigu: Harus mampu menumbuhkembangkan industri pangan dalam negeri. Analisis Kebijakan Pertanian, 1(2), 100-109.
Sukesti, F. & Mahdukh, B. (2014) The influence halal label and personal religiousity on purchase decision on food products in Indonesia. International Journal of Business, Economics and Law, 4(1), 150-153.
Suliyanto. (2009) Metode Riset Bisnis Edisi ke-2. Yogyakarta, ANDI.
Syarbini, M.H. (2016) A-Z Bakery: Referensi Komplet Fungsi Bahan, Proses Pembuatan Roti, panduan Menjadi Bakepreneur Cetakan ke-2. Solo, Tiga Serangkai.
Reuters, T. & Standard, D. (2015) State Of The Global Islamic Economy 2014 - 2015 Report [internet]. [diunduh 2017 Apr 6]. Tersedia pada: http://www.flandersinvestmentandtrade.com.
Widianis, D. (2014) Pola Konsumsi Pangan Rumah Tangga Miskin di Provinsi Nusa Tenggara Timur [tesis]. Bogor, Institut Pertanian Bogor.