https://journal.ipb.ac.id/index.php/jagbi/issue/feed Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) 2024-12-27T15:04:10+07:00 Prof. Dr. Amzul Rifin,SP, MA amzul.rifin@gmail.com Open Journal Systems <p style="text-align: justify;"><img style="float: left; margin-right: 10px; margin-left: 10px;" src="/public/site/images/agribisnis/coversmall.jpg" alt="" width="207" height="288"><strong>Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness)</strong> is a periodical scientific journals of agribusiness in Indonesia. This journal is media of information dissemination which is the thinking results and research of lecturers, researchers and practitioners who are interested in agribusiness development. This journal is expected to help the agribusiness practitioners, policy makers, lecturer, students, and other people to get better understanding of the situation and condition of Indonesian agribusiness. Especially, benefit for the Indonesian agribusiness development and generally for improving the welfare of the Indonesian people. This journal is published twice a year (June and December Edition).&nbsp;</p> <p style="text-align: justify;"><strong>On 06-05-2020</strong> Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) was published under the Department of Agribusiness, Faculty of Economic and management IPB University in associated with Agribusiness association of Indonesia (AAI). It's MOU can be <a title="Mou" href="https://drive.google.com/file/d/1mXPRPNCoBoCV4zr5_Ez75gppaiAg54aX/view?usp=sharing" target="_blank" rel="noopener">downloaded</a> <a href="https://drive.google.com/file/d/1ASobQHDV6MbX_nn1_Wf9Qeruh5Br7mnM/view?usp=sharing">here.</a></p> <p style="text-align: justify;">Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) &nbsp;has been Accredited <strong>SINTA Rank 2</strong> by Directorate General of Research and Development Strengthening, Ministry of Research, Technology and Higher Education of the Republic of Indonesia (Kemenristekdikti RI) which is valid for 5 (five) years since November 2024. According to decree <a title="SK jurnal sinta 2 (2024)" href="https://drive.google.com/file/d/1mROBPjk4_OuYI7Ezxv0WKDy5wpQCYhRa/view?usp=sharing"><strong>No.</strong> </a><strong><a title="SK jurnal sinta 2 (2024)" href="https://drive.google.com/file/d/1mROBPjk4_OuYI7Ezxv0WKDy5wpQCYhRa/view?usp=sharing">177/E/KPT/2024,</a> also</strong><strong>&nbsp;Indexed CABI, EBSCO, Google Scholar, Garuda and other scientific databases.</strong></p> <p style="text-align: justify;">p-ISSN <a href="https://issn.brin.go.id/terbit/detail/1384255070">2354-5690</a> e-ISSN <a href="https://issn.brin.go.id/terbit/detail/1488268622">2579-3594</a></p> https://journal.ipb.ac.id/index.php/jagbi/article/view/57015 Analisis Usahatani Salak dan Pengaruhnya Terhadap Distribusi Pendapatan Petani di Kabupaten Magelang 2024-12-27T15:03:37+07:00 Adinda Vinka Ayu Hapsari vinkahapsari31@gmail.com Endang Siti Rahayu vinkahapsari31@gmail.com Amalia Nadifta Ulfa vinkahapsari31@gmail.com <p style="text-align: justify;">Factors such as operational costs, income, family contributions, and income distribution among salak farmers in Magelang Regency are the focus of this study. Based on an annual production of 597,283 quintals, Magelang Regency is the second largest producer of salak in Indonesia, after Banjarnegara Regency. This study aims to find out the amount of farming costs and farmers' income from salak farming, to find out the contribution of salak farming to household income, and to find out the distribution of household income of salak farmers in Magelang Regency. This study uses a quantitative descriptive approach. Srumbung, Salam, and Kajoran were chosen to be the three sub-districts because of the high salak production in Magelang Regency. Sixty salak farmers were randomly selected to be used as a sample. Data collection was carried out by conducting observations and interviews with salak farmers. The data analysis used was the analysis of the income of salak farmers, and the Gini coefficient. Based on the findings of the research, salak farming is financially feasible with an NPV of Rp89.504.294, an ROI of 8%, a Gross B/C of 2.80, and a Net B/C of 6.85. The results of these ratios show that salak farming is feasible. An annual income of Rp. 52,550,489.00 per hectare is a characteristic of salak farming. The contribution of salak farming income to household income reached 71.88%, showing a high contribution. The level of equality in the number of crops produced is in line with the income of salak farming with a Gini index of 0.33 which indicates high equity, the income of farmer households is at 0.28 which indicates high equity, while the Gini index of farmer household income without salak farming shows low equality with a Gini index of 0.68. Based on this, it shows that salak farming is declared feasible to be cultivated and shows that the level of income obtained by salak farmers in Magelang Regency is followed by income equality.</p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/52584 Faktor yang Mempengaruhi Aliran Perdagangan Produk antar Negara ASEAN 2024-12-27T15:04:07+07:00 Alfirah Fadhilah alfirrrafadhilah@apps.ipb.ac.id Amzul Rifin alfirrrafadhilah@apps.ipb.ac.id Rita Nurmalina alfirrrafadhilah@apps.ipb.ac.id <p><em>International Trade is an important indicator for a country to increase economic growth and as an instrument to drive the economy through Gross Domestic Product. A country's economic growth can be encouraged through cooperation between countries in international trade in the form of economic integration. ASEAN economic integration is an effort to unite and deepen economic relations between ASEAN member countries. This research aims to answer questions that arise, namely to analyze the factors that influence the flow of product trade between ASEAN countries. The data used in this research consists of export and import trade data between ASEAN countries, the GDP of each ASEAN country, GDP per capita of ASEAN countries, the population of each ASEAN country, exchange rates, and economic distance. This research analyzes the factors that influence the flow of product trade between ASEAN countries. The data used is panel data with annual time series for the last 10 years, namely 2012 to 2022. The research results show that the GDP per capita variables of the country of origin and intra-ASEAN partner countries, the population of the country of origin and intra-ASEAN partner countries have a positive and significant effect on the flow of product trade between ASEAN member countries. Meanwhile, the variables GDP of the origin country, GDP of the partner country, exchange rate, and economic distance do not have a significant influence on the flow of trade between ASEAN member countries.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/55541 Analisis Pendapatan Usaha Penggilingan Padi di Kabupaten Pati 2024-12-27T15:03:53+07:00 Ema Yunita emayunita761@gmail.com Migie Handayani emayunita761@gmail.com Titik Ekowati emayunita761@gmail.com <p><em>The objective of this study is to analyze the income earned from rice milling businesses in the Pati Regency area. This study was conducted from November to December 2023 in Kabupaten Pati. The research method used was survey research method. Sampling applied a purposive sampling method of 40 rice milling business units spread across the Pati Regency area with predetermined criteria. The type of data used consists of primary and secondary data. Primary data were obtained through direct interviews with owners or managers of rice milling businesses using structured questionnaires, while secondary data were collected from relevant agency reports and relevant official documents. Descriptive and quantitative analysis was used to analyze the data. The quantitative analysis used in this study focuses on the calculation of business income, which includes revenue analysis, total production costs, and net income. The results showed that the total income obtained from rice milling businesses with a rental system in Pati Regency reached Rp20,691,424,500 per year per rice milling business unit, with an average net income of Rp90,970,063 per year per rice milling business unit. Meanwhile, self-owned rice milling businesses generate a total income of Rp28,885,623,800 per year per rice milling business unit, with an average net income of Rp210,259,968 per year per rice milling business unit.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/56859 Tingkat Penerapan Materi dan Partisipasi Petani pada Sekolah Lapang Climate Smart Agriculture Di Kabupaten Jember 2024-12-27T15:03:42+07:00 Fachriza Irvandika fachrizirvandika@gmail.com Luh Putu Suciati fachrizirvandika@gmail.com <p><em>The Climate Smart Agriculture program aims to educate farmers in preventing the negative impacts of climate change through the Climate Smart Agriculture Field School (SL-CSA). The success of Climate Smart Agriculture requires the level of application of SL-CSA materials and farmer participation. The study aims to analyze the level of application of SL-CSA materials and farmer participation in the Climate Smart Agriculture Field School in Ambulu District, Jember Regency. The study was conducted in Ambulu District which has the Talang and Pondok Waluh Irrigation Areas which are the requirements for the implementation of SL-CSA. Data collection methods were observation, documentation studies and interviews. The research respondents were farmers participating in the SL-CSA in Ambulu District. Data were analyzed using Scoring and Spearman Rank Correlation analysis. The results showed that the level of application of materials by SL-CSA farmers in Ambulu District was categorized as high. The level of application of materials by farmers can be seen from the materials provided in SL-CSA that have been applied by several farmers. Several farmers who did not apply were constrained by finances and farmer awareness. The level of farmer participation in SL-CSA in Ambulu District was categorized as high. The level of farmer participation in SL-CSA can be reviewed at the level of farmer attendance and activity in each SL-CSA activity. The frequency of attendance and farmer activity are significantly correlated and have a positive direction with the level of application of materials by farmers. Internal characteristics (age and education level) and external characteristics (land area, employment status, land ownership and productivity level) are not significantly correlated and have a negative direction.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/56639 Analisis Pendapatan Usahatani Tanaman Hortikultura di Food Estate Humbang Hasundutan 2024-12-27T15:03:50+07:00 Jamson H Tampubolon jamsongilsun@gmail.com Delvian Delvian jamsongilsun@gmail.com Abdul Rauf jamsongilsun@gmail.com <p><em>Food functions as a pillar of national development and plays a role in maintaining a country’s economic, social and political stability of a country, all of which must be fulfilled by the state. Many countries are facing global food problems, leading to significant increases in commodity prices. The Indonesian government launched a National food storage developments strategy to overcome the food crisis. The "Food estate" program aims to ensure that high-quality food is available, accessible and consumed by the public, and to increase domestic production. In North Sumatra, efforts to increase food security through the food estate program are considered the right solution. 215 hectares of land was converted into a horticultural area in Humbang Hasundutan Regency. Horticultural crops developed in the Humbang Hasundutan Regency food estate include potatoes, shallots, garlic and tomatoes. This research aim is to analyze the income from farming horticultural crops in the Humbang Hasundutan food estate. This research data analysis uses farming income analysis. The analysis results show that the largest total income (income) from farming is the potato plant, amounting to Rp. 371.184.000,00. The conclusion of this research is that of the 4 commodities, only 1 commodity made a profit, while the income of the other three commodities received a minus income value.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/54796 Keberlanjutan Perkebunan Karet Rakyat di Provinsi Riau 2024-12-27T15:03:59+07:00 Muhammad Ikhsan muhammadikhsan097@gmail.com Andriyono Kilat Adhi muhammadikhsan097@gmail.com Harianto Harianto muhammadikhsan097@gmail.com <p><em>The rubber plantation sector is a strategic sector that contributes significantly to economic development. The decline in rubber production in Riau Province poses a serious challenge to the sustainability of smallholder rubber plantations. This research aims to assess the sustainability index of smallholder rubber plantations and identify the factors that influence it. Primary data was obtained from interviews, discussions, and questionnaires, while secondary data came from the Central Bureau of Statistics and the Department of Plantation, with a sample size of 120 using purposive sampling technique. The RAP Rubber method with Multi Dimensional Scaling (MDS) approach was used to determine the sustainability status. The sustainability index of smallholder rubber plantations in Riau Province is 38.40, categorized as less sustainable, with economic index value of 26.67, social index of 37.26, and ecological index of 51.29. Sensitive atribute include price fluctuations, rubber prices, pesticide use (economic); land clearing techniques, LCC plant knowledge, number of tapping days (ecological); farmer-trader social relationships, education level, and availability of extension services (social). Sustainability can be improved by the government and relevant parties addressing sensitive attributes.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/59038 Keberlanjutan Pertanian Berbasis Pesantren di Kota Tasikmalaya 2024-12-27T15:03:28+07:00 M. Jorgy Lazuardi Labunove Ismi jorgylazuardi@gmail.com Rina Nuryati rinanuryati@unsil.ac.id Riantin Hikmah Widi riantinhikmah@unsil.ac.id <p><em>The phenomenon of Islamic boarding schools today is to add life skills in their learning. Providing life skills aims to equip students in terms of skills, especially in the agricultural sector. The learning must be clearly structured and directed to ensure social, economic, ecological, regulation and institutional sustainability. The importance of sustainability is to maintain the existence of pesantren-based agriculture. This research aims to identify the sustainability of pesantren-based agriculture in Tasikmalaya City. It was conducted from January to July 2024 at Pesantren Islamic Leader School and Pesantren Hidayatul Mustafid. Primary data collection used survey method by interviewing 132 respondents and 2 key informants. Secondary data were obtained from statistical data of related agencies. The analytical tools used were descriptive analysis and Rapid Aparsial for Pondok Pesantren (Rap-Pontren) to diagnose sustainability. Based on the findings of the analysis, Islamic boarding school agriculture is classified as quite sustainable for the social and ecological dimensions, this is due to the seriousness of the Islamic boarding school in managing agriculture so that they produce superior commodities. However, it is less sustainable for the economic, regulation and institutional dimensions, this is because agricultural institutions related to pesantren have not been formed so that the flow of costs and revenues has not been clearly recorded.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/54646 Faktor-Faktor yang Memengaruhi Willingness To Pay Konsumen Beras Organik di Sumatera Barat 2024-12-27T15:04:02+07:00 Nurul Nafisah nafisah_nurul@apps.ipb.ac.id Netti Tinaprilla nurulnafisah303@gmail.com Suprehatin Suprehatin nurulnafisah303@gmail.com <p><em>As domestic demand for organic products increases, price is a major constraint on purchasing organic products. Therefore, a large group of consumers still do not purchase organic products while some consumers purchase them regularly. The aim of this research is to examine the willingness to pay (WTP) of organic rice consumers in West Sumatera and its determinants. The research used a primary data from survey of 100 organic rice consumers of modern market in West Sumatera. The data were analysed using contingent valuation method and logistic regression. The research results showed that consumers' the willingness to pay (WTP) is different for red and white organic rice compared with what they paid for current market price of organic rice in West Sumatera. Consumers' willingness to pay for organic brown rice is 2% higher, while for organic white rice it is 0.01% lower than the offer price. The main reason consumers don't want to spend more money is that the prices offered are already quite high. The results also showed that the significant determinants of organic rice consumers' willingness to pay (WTP) are income, organic rice price and healthy lifestyle. The determinants of age, gender, education, health issues, quality, packaging and product access do not significantly influence willingness to pay for organic rice in West Sumatra. The results can be used for formulating pricing strategies of organic rice in local market.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/56785 Analisis Indeks Komplementaritas Perdagangan Produk Pertanian Pada Regional Comprehensive Economic Partnership (RCEP) 2024-12-27T15:03:45+07:00 Rahma Meiliza Putri rahmameiliza@staff.uma.ac.id <p><em>This research uses simple descriptive analysis and a trade complementarity index to examine the Indonesia-RCEP agricultural trade relationship for the 2010-2019 period to predict future trade conditions for Indonesia RCEP. Based on the trade balance, starting from 2016 there has been an increase in trade exports, even in the last 4 years Indonesia has continued to experience a surplus of USD 36.93 billion. Throughout the decade, there was a match between the export supply of Indonesian agricultural products and the demand for imports of RCEP agricultural products because the agricultural product trade complementarity index was located between 86.95 and 90.09. The country with the highest TCI value compared to Indonesia is Singapore, whereas the country with the lowest TCI is Brunei Darussalam. The history of high TCI values has been proven to be followed by increasing in exports of agricultural products in 2020 to 2022 of up to 11 percent. The main exports of agricultural products with the highest TCI values are live animals (HS 01), live trees and other plants (HS 06), and vegetable resins (HS 13). Through the results of this research, it can be recommended that efforts to increase Indonesian exports to RCEP require contributions and intervention from the Indonesian government. In particular, in the form of providing incentives so that agricultural resources that are not yet optimally used can be utilized. Apart from that, the government needs to optimize the use of FDI which is RCEP's superior product to maximize the quantity, quality of production, integration of knowledge and technology.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/55308 Identifikasi Risiko Produksi dan Pemasaran Produk LTI (Light Trap Insect) di CV Joglo Nusantara 2024-12-27T15:03:56+07:00 Rahman Dwi Irvanto ifan.kurniyanto@trunojoyo.ac.id Ifan Rizky Kurniyanto ifan.kurniyanto@trunojoyo.ac.id Mokh Rum ifan.kurniyanto@trunojoyo.ac.id <p><em>CV. Joglo Nusantara is a business in the agriculture sector that produces agricultural technology tools. One of the products made by CV Joglo is LTI (Light Trap Insect). LTI functions as an alternative deterrent to pest attacks on rice fields. Nevertheless, CV Joglo has a risk in production operations because the machine was damaged and needs to wait for the machine to be repaired. In addition, there is a marketing risk due to promotional obstacles in online media through the pre-order system. This research aimed to determine production and marketing risks and provide risk mitigation for the highest risks in CV. Joglo Nusantara. This research used fishbone diagram analysis tools and FMEA (Failure Model and Effecct Analysis). The results showed four production risk indicators: human resource risk, raw materials, equipment/machinery, and process. The results of marketing risk are two indicators in the form of market risk and promotion. Risk mitigation activities in CV. Joglo Nusantara on priority risks, namely production risks, by checking LTI equipment production machines, selecting raw materials that get quality standards, improving communication with fellow workers, and mitigating marketing risks by guiding CV owners on how to promote LTI technology tools by implementing a pre-order system to online media such as Instagram, Facebook, and WhatsApp by posting photos and videos of LTI.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/49313 Keputusan Pembelian dan Kepuasan Konsumen Jeruk Lokal Rimau Gerga Lebong di Pulau Sumatera 2024-12-27T15:04:10+07:00 Rani Revina Putri ranirevina@polsri.ac.id Rita Nurmalina ranirevina@polsri.ac.id Suprehatin Suprehatin ranirevina@polsri.ac.id <p><em>Rimau gerga lebong orange (hereafter referred to as gerga orange) is a local orange variety of Bengkulu Province which is currently developed as a national superior commodity. It is important to understand the consumer behaviour to developing this local orange. The purpose of this study is to analyze the purchasing decision process and consumer satisfaction with gerga orange. This study uses primary data from an online survey of 200 respondents taken deliberately in Bengkulu, South Sumatra, and Jambi provinces in April and May 2022. Data were analyzed using descriptive methods, customer satisfaction index (CSI), and importance-performance analysis (IPA). In CSI and IPA analyses, this study uses eight attributes of oranges: taste, juicyness, freshness, colour, size, price, promotion, and product availability. The results of the purchase decision showed that most consumers buy gerga oranges because the benefits of vitamin C that contain in gerga oranges, obtain information from previous purchasing experiences, consider taste attributes in the pre-purchase evaluation, decide to buy gerga oranges due to situational factors, and express satisfaction and are willing to repurchase gerga oranges. Based on CSI analysis, the results showed that the level of consumer satisfied with the purchase and consumption of gerga oranges. Based on IPA analysis, the attribute of gerga lebong rimau oranges that needed improvement was fruit availability. The results of this study can provide benefits to breeders or fruit growers in developing varieties of gerga oranges according to consumer needs and preferences and for marketers to develop marketing strategies for gerga oranges more precisely.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/56986 Analisis Keputusan Pembelian Mie Basah oleh Konsumen Muda di Kota Bogor 2024-12-27T15:03:40+07:00 Rara Sekar Ayu rarasekarayu6@gmail.com Bayu Krisnamurthi rarasekarayu@apps.ipb.ac.id Dwi Rachmina rarasekarayu@apps.ipb.ac.id <p><em>The advancement of technology and society have led to changes including food choice patterns among citizens, especially the younger generation that prefers fast food. Noodles are included in one of the fast foods that young people opt for as it has diverse varieties. The decision-making process of purchasing noodles for young consumers is influenced by several driving factors. This study aims to analyze the decision-making process among young customers in Bogor while buying noodles, analyze factors that influence the decision-making while purchasing noodles in Bogor, and formulate managerial implications for the development of Noodles SMEs. Primary data from a survey of 95 respondents were analyzed using descriptive analysis and SEM-PLS analysis. The results indicate that consumers buy noodles primarily because they are fast and convenient while considering the taste of the product. Personal experience is the most influential factor in their purchasing decisions. There are four significant factors influencing the purchasing decisions of young consumers regarding wet noodles in Bogor, including product factors, distribution, promotion, and lifestyle. The distribution factor has the highest influence on consumer purchasing decisions with the highest correlation value. The efforts noodle SMEs in order to develop their businesses include maintaining and increasing the distribution of products as this factor is the most influential factor for customers to do the purchasing.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/58900 Pengaruh Persepsi Petani dan Peran Pendamping Terhadap Digitalisasi Pertanian Durian di Kecamatan Wonosalam Kabupaten Jombang 2024-12-27T15:03:31+07:00 Risqi Firdaus Setiawan risqi.f.agribis@upnjatim.ac.id Nisa Hafi Idhoh Fitriana risqi.f.agribis@upnjatim.ac.id Heri Susanto risqi.f.agribis@upnjatim.ac.id <p><em>Agricultural digitalization is an innovative solution to face challenges in increasing the efficiency and productivity of the agribusiness sector. This process includes the use of information technology, such as the Internet of Things (IoT), data-based applications, and drones, to help durian farmers increase crop yields, reduce human error, and provide more accurate predictions regarding weather and durian crop conditions. This research aims to analyze the influence of farmers' perceptions and the role of assistants on the digitalization of durian farming in Wonosalam District, Jombang Regency. The research method used is a quantitative approach with the SEM-PLS analysis tool to test the relationship between latent variables. The respondents used in this research were 85 durian farmers in Wonosalam District. The research results show that durian farmers' perceptions have a significant influence on the adoption of agricultural digitalization. Meanwhile, the role of companions does not have a direct influence on digitalization, but significantly influences the perceptions of durian farmers. This confirms that effective mentoring can shape farmers' positive perceptions of digital technology, which ultimately increases adoption of the technology. Therefore, this research recommends that digital technology education and training programs for farmers be strengthened, with the aim of accelerating the agricultural digitalization process. It is hoped that these findings can provide input for policy makers in developing technology development strategies in the agricultural sector, especially durian commodities.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) https://journal.ipb.ac.id/index.php/jagbi/article/view/57911 Preferensi Konsumen Terhadap Atribut Eksternal Produk Beras Organik di Yogyakarta 2024-12-27T15:03:34+07:00 Sania S. Octovanny Mahmud saniasavanny22@gmail.com Rachmat Pambudy mahmudsania@apps.ipb.ac.id Netti Tinaprilla mahmudsania@apps.ipb.ac.id <p><em>Yogyakarta Special Region Province is the region displayed by Google Trends for the highest searches for the word “organic rice” on the period June 2019 – May 2020. Consumer preferences are very important because they are closely related to increased consumption. Organic rice business actors need to know the purchasing decision process and consumer preferences scientifically in determining the right marketing strategy and can be competitive in the market. Therefore, the purpose of this study is to analyze the purchasing decision process and the combination of organic rice attributes that are in accordance with the preferences of organic rice consumers in Yogyakarta. This study has a sample size of 111 respondents domiciled in Yogyakarta. The sampling method was carried out by purposive sampling. The analysis methods used are descriptive analysis and conjoint analysis. The results of the study show that the combination of organic rice attributes that are in accordance with the preferences of organic rice consumers in Yogyakarta is organic rice with an organic certificate with a utility value of 0.298; white with a utility value of 0.615; soft claims with a utility value of 0.157; and vacuum-packed with a utility value of 0.167. Future suggestions are given to farmers, agricultural extension workers, and organic rice entrepreneurs to have integrity with each other to develop the organic rice business.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/52933 Analisis Perbandingan Usahatani Cabai Keriting Sebelum dan Sesudah Kenaikan Harga Input Produksi di Kota Pekanbaru 2024-12-27T15:04:05+07:00 Siti Nurhaliza Amrin siti.nurhaliza6751@grad.unri.ac.id Syaiful Hadi siti.nurhaliza6751@grad.unri.ac.id Cepriadi Cepriadi siti.nurhaliza6751@grad.unri.ac.id <p><em>Curly chili is a horticultural crop that is very much needed by residents in Pekanbaru City. The success of curly chili farming is highly dependent on the use of production inputs. This study aims to compare the income, productivity, and production costs of curly chili farmers before and after the price of production inputs is increased. The survey was conducted using a purposive sampling strategy involving 30 farmers who farm curly chili. This study used the Paired Sample t-test to compare the production costs, productivity, and income of curly chili cultivation before and after the increase in input prices. The results of this study indicate that the characteristics of farmers include productive age, high school graduates as the most formal education, and have more than ten years of high category agricultural experience. The average area of respondents' land is 0.5 hectares. The use of production elements such as labor, NPK fertilizer, and the amount of manure are the only variations in implementation. Farmers' production costs before and after the increase in production input prices are very different. Curly chili productivity has decreased along with the increase in production input costs. The reduction in production factors is the cause. Farmers' income increased in the period following the increase in production input prices because their income exceeded the amount of production costs incurred. The overall productivity of curly chili plants was significantly different before and after the increase in production input prices.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) https://journal.ipb.ac.id/index.php/jagbi/article/view/56741 Pola dan Persepsi Petani Kopi Terhadap Kemitraan di Kabupaten Dairi 2024-12-27T15:03:48+07:00 Stepani A. K. Roma Intan Nainggolan stepaninglstepani@gmail.com Suprehatin Suprehatin stepani.nainggolan@gmail.com Yanti Nuraeni Muflikh stepani.nainggolan@gmail.com <p><em>Dairi Regency is one of the leading coffee producers in North Sumatra. Most of the coffee farmers in Dairi Regency are engaged in contract farming (CF) with the company PT. Wahana Graha Makmur (WGM). However, the implementation of CF could have been better. This research aims to analyze the mechanisms of established CF patterns and to find out how partner farmers perceive CF in Dairi Region. The survey was conducted from June to December 2023 in Sumbul, Parbuluan and Sitinjo Districts. Respondents were 90 partners of the Cimata Makmur cooperative and 70 partners of the MPOK Catholic Church. CF patterns were analyzed using descriptive analysis, and farmer perceptions were analyzed using a Likert scale. Seven indicators were used in perception analysis: relative advantage, suitability, complexity, communication, cooperation, trust and commitment. The Mann-Whitney test was also conducted to determine differences in the perceptions of partner farmers. The results show that the CF pattern between cooperative partner farmers is a multiparty model, and the partnership pattern between church partner farmers is an intermediate model. Research also shows differences in perceptions between cooperative partner farmers and church partners. These findings provide useful information for companies as a basis for improving partnerships. Farmers' perceptions can be improved with good communication management to reduce the lack of information among partner farmers.</em></p> 2024-12-27T00:00:00+07:00 Copyright (c) 2024 Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness)