Bisnis Model Kanvas Pada PT. Pabrik Gula Candi Baru Sidoarjo Jawa Timur

Main Article Content

Dwi Syahfitri
Eko Nurhadi
Indra Tjahaja Amir

Abstract

This study aimed to formulate a nine-component business model canvas at PT. Candi Baru Sugar Factory Sidoarjo, East Java to achieve a level of efficiency by creating new market space by integrating all business activities to win the competition to get a bigger market share by reducing costs. The research method used business environment analysis, business model canvas analysis with nine components, and a four-step blue ocean strategy framework. The results of the business model canvas formulation at PT. Candi Baru Sugar Factory, Sidoarjo, East Java, offers two alternatives for expanding customer segments (Customer Segments) to create new market space. The new customer segments are food and beverage industry company and a paper industry company. The addition of a customer segment resulted in changes to other components of the business model canvas consisting of key partners (Key Partners) where the ministry of trade regulates HET (Highest Retail Price) and supervises the distribution of national sugar and imported sugar to consumers which have a significant effect on national sugar prices. and partner farmers as suppliers of raw materials aimed at smooth production activities in expanding customer segments so that it has an impact on increasing production capacity (milling machines), improving product quality, main resources, cost structure, and increasing income streams.

Downloads

Download data is not yet available.

Article Details

How to Cite
SyahfitriD., Nurhadi E., & AmirI. T. (2022). Bisnis Model Kanvas Pada PT. Pabrik Gula Candi Baru Sidoarjo Jawa Timur. Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 10(1), 63-75. https://doi.org/10.29244/jai.2022.10.1.63-75
Section
Articles
Author Biography

Dwi Syahfitri, Program Studi Agribisnis Fakultas Pertanian, UPN Veteran Jawa Timur

Jl. Rungkut Madya No.1, Gn. Anyar, Kota Surabaya, Jawa Timur, Indonesia

References

Alexander Osterwalder dan Yves Pigneur. 2012. Business Model Generation. Cetakan ke-12. Penerbit PT. Elex Media Komputindo Kelompok Gramedia, Anggota IKAPI. Jakarta.
Alam, S., & Islam, M. T. (2017). Impact of Blue Ocean Strategy on Organizational Performance: A literature review toward implementation logic. IOSR Journal of Business and Management, 19(01), 01–19. https://doi.org/10.9790/487x-1901030119
Almamalik, L. (2017). Analisis Daya Saing Pabrik Gula-Pabrik Gula Milik BUMN. Jurnal E-Bis, 1(1), 76.
Apăvăloaie, E.-I. (2014). The Impact of the Internet on the Business Environment. Procedia Economics and Finance, 15, 951–958. https://doi.org/10.1016/s2212-5671(14)00654-6
Aprisco, H., Nurdiana Wijayanti, F., & Santosa, teguh H. (2017). Analisis Trend dan Faktor-Faktor yang Mempengaruhi Produksi Gula di PG. Wrigin Anom Kabupaten Situbondo. Agribest, 01(02), 116–124.
Aswin Adicandra. (2017). Strategi Pengembangan Bisnis Berdasarkan Blue Ocean Strategy Pada PT. Inti Lautan Fajar Abadi. AGORA, 5(1), 1–7.
Ate, B. D. (2016). pengembangan Model Keberlanjutan Klaster Industri Berbasis Tebu dalam rangka Swasembada Gula Nasional (Studi Kasus: Klaster Industri Berbasis tebu di Jawa Timur).
Au, M., Oliveira, Y., José, J., & Ferreira, P. (2011). Business Model Generation: A handbook for visionaries, game changers and challengers. African Journal of Business Management, 5(7). http://www.academicjournals.org/AJBM
Badan Kordinasi Penanaman Modal. (2015). Prefeasibility Study Identifikasi Peluang Investasi Pengembangan Industri Gula di Indonesia Industri Gula di Indonesia.
Bantacut, T. (2010). Swasembada Gula : Prospek dan Startegi Pencapaiannya. Jurnal PANGAN, 19(3), 245–256.
friyatno, S., & Agustian, A. (2014, May 24). Analisis Perkembangan Produksi, Konsumsi dan Impor Gula di Indonesia.
Hariadi, B. (2015). Revitalisasi Pabrik Gula Milik Negara dalam Jeratan Decoupling. Jurnal Akuntansi Multiparadigma JAMAL, 6.
Hendrix, T., Hidayat, A., & Hidayat, M. (2018). Implementing Business Model Canvas for Cibinong Science and Technology Park. Jurnal Bisnis & Manajemen, XIX(1), 47–58. http://journal.feb.unpad.ac.id/index.php/jbmhttp://journal.feb.unpad.ac.id/index.php/jbm
Hermawan, H. (2018). Metode Kuantitatif Untuk Riset Bidang Kepariwisataan. https://doi.org/10.17605/OSF.IO/YBSW9
Kementerian Pertanian Republik Indonesia. (2015). Rencana Strategis Kemeterian Pertanian Tahun 2015 - 2019.
Maricar, R. (2019). Strategi Pengembangan Bisnis Keripik Pisang dengan Pendekatan Business Model Canvas. PARADOKS: Jurnal Ilmu Ekonomi, 2(4), 206–218.
Nurjanah, S. (2015). Faktor-Faktor yang Mempengaruhi Impor Gula di Indonesia. Economics Development Analysis Journal, 4(2), 182–191. http://journal.unnes.ac.id/sju/index.php/edaj
Putra, U. P., Irham, I., & Waluyati, L. R. (2019). Pengaruh Orientasi Ekonomi dan Kesadaran Lingkungan terhadap Produktivitas dan Rendemen Tebu Rakyat PG Wonolangan. AGRARIS: Journal of Agribusiness and Rural Development Research, 5(2). https://doi.org/10.18196/agr.5285
Riyanto, S. (2018). Analisis Pengaruh Lingkungan Internal dan Eksternal Terhadap Keunggulan Bersaing dan Kinerja Usaha Kecil Menengah (UKM) di Madiun. Jurnal Manajemen Bisnis Dan Inovasi, 5(3), 159–168.
Safrida, Sofyan, & Taufani, A. (2020). Dampak Impor Gula Terhadap Produksi Tebu dan Harga Gula Domestik di Indonesia. Jurnal Agricore, 5(1).
Saputri, N. K. (2018). Reformasi Kebijakan untuk Menurunkan Harga Gula di Indonesia oleh. www.cips-indonesia.org
Sintha, L. (2013). Blue Ocean Strategy Versus red Ocean. Jurnal Keuangan Dan Perbankan, 1(1), 46–66.
Siwi, P., & Handojo, B. (2019). Impor Gula Mentah (Raw Sugar) Versus Swasembada Gula. Majalah Ilmiah Bahari Jogja, 17(2), 100–111. https://doi.org/10.33489/mibj.v17i2.214
Somantri, G. G., Satria, A., & Iskandar, B. H. (2018). Analisis Model Bisnis PT. Pahala Bahari Nusantara dengan Menggunakan Pendekatan Model Bisnis Kanvas. ALBACORE Jurnal Penelitian Perikanan Laut, 2(1), 1–12. https://doi.org/10.29244/core.2.1.1-12
Suci, K., Husni Malian, D. A., Analisis, P., Ekonomi, S., Kebijakan, D., Bogor, P., Yani, J. A., & 70 Bogor, N. (n.d.). Perspektif Pengembangan Industri Gula di Indonesia.
Suhendi, A. A. (2020). Implementation Of Blue Ocean Strategy (BOS) At PT. Aneka Digital Suksesindo In The Effort To Increase The Competitive Advantage The Competitors. Dinasti International Of Economics, Finance & Accounting, 1(3), 413–420. https://doi.org/10.38035/DIJEFA
Syafri, A. (2019). Faktor-Faktor yang Mempengaruhi Produksi Gula di PT. Madubaru (Madukismo) Yogyakarta. Jurnal Ustjogja, 13–26.
Tayibnapis, A. Z., Sundari, M. S., & Wuryaningsih, L. E. (2016). meningkatkan Daya Saing Pabrik Gula di Indonesia Era Masyarakat Ekonomi Asean. Jurnal Riset Ekonomi Dan Manajemen, 16(2), 225. https://doi.org/10.17970/jrem.16.160205.id
Togi, Y., Marpaung, F., Hutagaol, P., Limbong, W. H., & Kusnadi, N. (2011). Perkembangan Industri Gula Indonesia dan Urgensi Swasembada Gula Nasional. Indonesian Journal of Agricultural Economics, 2(1), 1–14.
Umar, A. (2018). Business model canvas As a Solution For Competing Strategy Of Small Business In Indonesia. International Journal of Entrepreneurship, 22(1), 1939–4675.
W. Chan Kim and Renee Mauborgne. (2005). Blue Ocean Strategy: Menciptakan Ruang Pasar Tanpa Pesaing dan Menjadikan Persaingan Tidak Lagi Relevan (A. Toha, Ed.). Noura Books (PT. Mizan Publika), 2016.