ALRIZMA, Vanya Rayi; JUNIPRIANSA, Donni. Decoding Greenwashing: The Interplay of Consumer Behavior, Consumer Knowledge, and Sustainable Purchasing Among Generation Z. Jurnal Aplikasi Bisnis dan Manajemen, [S. l.], v. 12, n. 1, p. 150, 2026. DOI: 10.17358/jabm.12.1.150. Disponível em: https://journal.ipb.ac.id/index.php/jabm/article/view/62552. Acesso em: 6 jun. 2026.