Sosialisasi Potensi Bisnis Ikan Nila (Oreochromis niloticus) di Desa Nagrak, Kabupaten Cisaat, Sukabumi

Ima Kusumanti; Amalia Putri  Firdausi; Dian Eka  Ramadhani; Cecilia Eny  Indriastuti

doi:10.29244/agrokreatif.9.2.154-163

Ima Kusumanti Mrs
Amalia Putri Firdausi IPB University
Dian Eka Ramadhani IPB University
Cecilia Eny Indriastuti IPB University

DOI: https://doi.org/10.29244/agrokreatif.9.2.154-163

Keywords: business potential, fish processing, online marketing, snacks, tilapia

Abstract

Tilapia cultivation in Nagrak Village has been practiced for a long time as one of the community's sources of income. The aquaculture business is still carried out traditionally such as the use of ground ponds, feeding management that relies on natural feed, packaging that is not in accordance with standards, and fish marketing that only uses the direct selling technique (word of mouth). The obstacles faced by partners are limited knowledge on utilizing the potential of tilapia cultivation and processing, as well as the lack of planning and strategies of product marketing. This community service activity aims to provide insight into the potential for tilapia business development, introduce processed small tilapia fish called crispy baby fish as a healthy snack with economic value, and explain the description of business analysis, good packaging techniques, and online marketing. This activity was carried out with a socialization method or presentation of material to the Family Welfare Empowerment (PKK) group of 35 people. The material presented were introduction to tilapia farming, the business potential of crispy tilapia snacks, an overview of business analysis, and online marketing strategies. The conclusion obtained from community service activities in Nagrak Village is needed for training activities to increase community knowledge and skills on developing the potential of the tilapia business.

Downloads

Download data is not yet available.

References

Alfarisi MN, Angggraeni D, Sariyoga S. 2018. Strategi Pengembangan Produk Olahan Ikan Lele (Clarias sp): Suatu Kasus di UKM Mae Shetie dan UKM ABom Ikan Lele Kota Cilegon. Jurnal Agribisnis Terpadu. 11(1): 68‒79. https://doi.org/10.33512/jat.v11i1.5085

[BPS] Badan Pusat Statistik. 2021. Ekspor Ikan Segar/Dingin Hasil Tangkap menurut Negara Tujuan Utama. Perkembangan Ekspor Ikan Tilapia tahun 2012‒2021. [Internet]. [diakses pada:]. Tersedia pada: https://www.bps.go.id/statictable/2019/02/25/2024/ekspor-ikan-segar-dingin-hasil-tangkap-menurut-negara-tujuan-utama-2012-2021.html

[FAO] Food and Agriculture Organization of the United Nations. 2020. FishStat. [Internet]. [diunduh 10 September 2019]. Tersedia pada: http://www.fao.org/in-action/globefish/market-reports/resource-detail/en/c/1263852 .

[FAO] Food and Agriculture Organization of the United Nations. 2021. Globefish- A Quarter update on world seafood markets. [Internet]. [diunduh date month year]. Tersedia pada: GLOBEFISH Food and Agriculture Organization of the United Nations (fao.org).

[FAO] Food and Agriculture Organization of the United Nations. 2021. The Impact of Covid-19 on fisheries and aquaculture food systems, possible responses. Information paper, November 2020. 38 pages.

Gunadi B, Lamanto, Robisalmi A. 2016. Analisa Pertumbuhan Benih Ikan Nila Srikandi (Oreochromis aureus x niloticus) pada Pemelliharaan di Kolam Tembok dan Kolam Tanah di Air Tawar. Dalam: Prosiding Forum Inovasi Teknologi Akuakultur. Surabaya (ID).

Howara D. 2013. Strategi Pengembangan Pengolahan Hasil Perikanan di Kabupaten Donggala. Jurnal Agroland. 17(3): 75‒81.

Kadi DCA, Fauzi RUA, Cahyana BB. 2020. Strategu Pemasaran Word of Mouth dan Online dalam Sentra Industri Rumah Abon Ikan Lele di Jiwab Kabupaten Madiun. Journal of Social Responsibilities Projects by Higher Education Forum. 1(2): 49‒52.

[KKP] Kementerian Kelautan dan Perikanan. 2022. Produksi Ikan Nila di Indonesia tahun 2011-2021. [Internet]. [diunduh 9 Januari 2022]

Pemerintah Kabupaten Sukabumi Dalam Angka. 2019. Profil Kecamatan Nagrak Kabupaten Sukabumi. [Internet]. [diunduh date month year]. Tersedia pada: https://sukabumikab. go.id/web/detail_opd/nagrak.asp.

Rahmi VA, Sudarmiatin. 2022. Resiliensi Bismis UMKM Produk Olahan Ikan Selama Masa Pandemi: Peluang dan Kendala. Jurnal Konsep Bisnis dan Manajemen: 8(2): 178‒190. https://doi.org/10.31289/jkbm.v8i2.7189

Ridwan M, Kasmi M, Puutri ARS. 2018. Penentuan Komoditas Unggulan Perikanan Laut Kabupaten Polewali Mandar Berdasarkan Data Statistik Tahun 2016. Jurnal IPTEKS Pemanfaatn Sumberdaya Perikanan. 5(10): 98‒105. https://doi.org/10.20956/jipsp.v5i10.6203

Rijal M. 2017. Diversifikasi Produk Olahan Ikan Bagi Ibu-Ibu Nelayan Di Dusun Mamua Kabupaten Maluku Tengah. Biosel: Biology Science and Education. 6(2): 159‒170. https://doi.org/10.33477/bs.v6i2.383

Setiyoko A, Nursiarti RP, Nastain M. 2022. Diversivikasi Produk Olahan Ikan Wader dan Manajemen Usaha Berbasis Marketing Online di BUMDes Margosari, Kulon Progo. Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat. 8(1): 67‒76. https://doi.org/10.29244/agrokreatif.8.1.67-76

Sholeh QN, Rizal Syarief, Ruddy Suwandy, Taufik Hidayat. 2022. Strategi Pengembangan Bisnis Olahan Ikan Beku PT XYZ. Jurnal Pengolahan Hasil Perikanan Indonesia. 25(2): 226‒234. https://doi.org/10.17844/jphpi.v25i2.38833

Umar, Abidin Z. 2012. Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Ikan Tuna Olahan Pada PT. Betel Citra Seyan Gorontalo. Jurnal INOVASI. 9(1): 1-16.

Yanti D, Permata DA. 2017. Pemberdayaan Masyarakat Tani melalui Pengembangan Produk Olahan Ikan di Nagari Tarung-tarung, Kecamatan Rao, Kabupaten Pasaman, Sumatera Barat. Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat. 2(2): 73‒80. https://doi.org/10.29244/agrokreatif.2.2.73-80

Yudaswara RA, Rizal A, Pratama RI, Suryana AGH. 2018. Analisis Kelayakan Usaha Produk Olaha Berbahan Baku Ikan Nila (Oreochromis niloticus): Studi Kasus CV Sakana Indo Prima Kota Depok. Jurnal Perikanan dan Kelautan. IX(1): 104‒111