Modernisasi Pangan Khas Minangkabau Palai Bada dengan Implementasi Inovasi pada Pengolahan dan Pemasaran

Ediset Ediset; Rian  Hidayat; Taufiq  Ihsan; Weriantoni Weriantoni; Amrizal  Anas

doi:10.29244/agrokreatif.9.1.58-64

Ediset Ediset Animal Science Faculty, Andalas University
Rian Hidayat Universitas Andalas
Taufiq Ihsan Universitas Andalas
Weriantoni Weriantoni Universitas Andalas
Amrizal Anas Universitas Andalas

DOI: https://doi.org/10.29244/agrokreatif.9.1.58-64

Keywords: business modernization, innovation implementation, marketing and processing, palai bada

Abstract

The Community Partnership Program (CPP) to help businesses grow and develop is carried out in the Panas Minder group (Palai Bada Khas Minangkabau Moderized) which is located in Pauh District, Padang City. The product of Panas Minder's business is typical Minangkabau Palai Bada food, the product is still being processed and marketed traditionally so that the product does not last long and only has a local market share. The objectives of the activities are to improve the processing of Palai Bada products by implementing innovation in the combustion processes, and improve the marketing strategy of Palai Bada products by adopting digital marketing. The mentoring methods used to assist partners are field meetings and business meeting. The results of the coaching activities are partners have adopted combustion innovationsusing modern Furcase and Panas Minder partners have been trained and guided to take advantage of digital marketing by creating websites and official Instagram lines.

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