Indonesian Journal of Business and Entrepreneurship (IJBE)

Reward and Consumer Brand Engagement: Building Brand Loyalty in The On-Demand Service Platform

Desman Hidayat — 2024-09-24

Background: The on-demand service platform is an uprising business that has become more popular recently. Nevertheless, the competition within this industry can make it hard for companies to survive. Therefore, brand loyalty is vital to ensure the business survives the competition.
Purpose: This study investigates how reward and consumer brand engagement can affect brand loyalty in the on-demand service industry.
Design/methodology/approach: Empirical evidence was collected using a quantitative method using convenience sampling from 232 users of Indonesia’s most significant on-demand service industry. This study used Structural Equation Modeling (SEM).
Findings/Result: The results of this study show that reward and consumer brand engagement both have positive and significant effects on brand loyalty. Furthermore, consumer brand engagement also mediates the relationship between reward and brand loyalty of the customers.
Conclusion: Therefore, it is crucial for on-demand service platforms to improve their reward system for the customer and to pay more attention to their consumer brand engagement to improve brand loyalty.
Originality/value (State of the art): Only a few articles use rewards in gamification in a business context.

Keywords: brand loyalty, consumer brand engagement, gamification, on-demand service platform, reward

The Expertise Business Development Strategy of PT Prima Kelola IPB (Subsidiary Company of PT BLST Group) Through Business Model Canvas Approach

Fathan Kamil — 2024-09-24

Background: PT Prima Kelola IPB business application currently does not have an optimal business model so the right strategy is needed to develop the business model.
Purpose: The objectives of this study are to analyze the current business model through a Business Model Canvas mapping (BMC) approach, determine three priority elements on BMC, compile an improvement business model canvas, and formulate alternative strategies to develop.
Design/methodology/approach: The method used in this study is the Business Model Canvas approach, Importance Performance Analysis, and SWOT analysis.
Findings/Result: The results of this study show that the three priority elements selected on BMC are customer segment, key activities, and key partnerships. Based on the results of SWOT analysis and FGD, the formulated alternative strategies are: 1) creating a strategic alliance for all IPB University in seeking projects; 2) expansion of collaboration with alumni network abroad to reach global markets; 3) optimizing the network by adding expertise, lecturers, practitioners, suppliers, other partners.
Conclusion: The development of this business model is expected to be able to encourage the company's portfolio efforts to be maximized in increasing business volume, increasing operational efficiency, and increasing the market reach of PT Prima Kelola IPB through strategic steps that can be taken in this research.
Originality/value (State of the art): This research contributes to the limited discourse in the literature on business development strategies of IPB University's subsidiaries by integrating SWOT and AHP methods to produce alternative strategies as a step for companies to develop new business models.

Keywords: BMC, importance performance analysis, SWOT, alternative strategy, business model

The Influence of Social Entrepreneurship Orientation on The Sustainability of Tourism Villages Through Community Empowerment

Glory Aguzman — 2024-09-24

Background: Datajadesta.com classifies tourist villages into four categories: independent, advanced, developing, and pioneering. More local communities gain from increased rural tourism managed by tourism-focused organizations. However, problems with management often arise, which increases the risk that the tourism sector won't grow or reach a certain level. This is a problem that any group that cares about tourism, like the Pokdarwis, must overcome.
Purpose: This study aims to investigate the significant influence of social entrepreneurial orientation in advancing the sustainability of rural tourism (the so-called triple bottom line) in terms of benefits to the environment, community, and economy. This orientation can indirectly benefit the management strategies of tourism-aware organizations. While performing.
Design/methodology/approach: By using accidental sampling, up to 34 rural tourism activists from each tourism awareness group across Indonesian rural tourism were gathered in accordance with the criteria from https://jadesta.kemenparekraf.go.id. Based on their advanced and mature levels, respondents were selected. autonomous tourist village. To ensure meaningful relationships, process the data using Smart Pls 4.
Findings/Result: Hypothesis 1, social entrepreneurship orientation has a major impact on community empowerment. However, hypothesis 2 indicates that social entrepreneurship orientation has no significant impact on the sustainability of rural tourism. Finally, hypothesis 3 asserts that social entrepreneurship orientation has a significant impact on the sustainability of rural tourism through community empowerment.
Conclusion: Encouraging community involvement in tourism development and promoting social entrepreneurship as a means of achieving the Triple Bottom Line, as well as the significant role it plays in empowering local communities and promoting sustainability in tourist villages.
Originality/Value (State Of the art): The study highlights the critical role of social entrepreneurial orientation in promoting the sustainability of rural tourism through community empowerment, though it does not directly impact sustainability on its own. By classifying tourist villages into various development stages, the research underscores the necessity of effective management by organizations like Pokdarwis to overcome challenges and foster growth.

Keywords: empowerment community, rural tourism, social entrepreneurship orientation, sustainability, triple bottom line

An Investigation of The Determinant Influencing Indonesian Households' Decisions to Consume Fast Food

Herispon — 2024-09-24

Background: In this day and age, hectic work schedules and daily routines have an impact on household consumption patterns and lifestyles. This is especially true in Indonesia and many other countries where people are shifting from preparing their own food to buying fast food.
Purpose: To determine the reasons why families eat fast food, examine those reasons, and calculate the direct and indirect consequences of those reasons.
Design/methodology/approach: Using a purposive sample approach and direct and online surveys, the study was carried out in 2023 on 1021 respondents in Pekanbaru City, Riau specifically, and Indonesia in general. Using the SEM-PLS analysis tool, a descriptive quantitative analysis method is used.
Findings/Result: The study's findings indicate that a variety of interrelated elements, including cultural, personal, psychological, social, economic, and place-related aspects, have an impact on households' intake of fast food. The elements that have an impact on household decisions to consume fast food are described together with their relationship and influence, based on multiple direction connections.
Conclusion: In summary Decisions on how much fast food to eat are heavily influenced by social and individual factors. This demonstrates how the decision to purchase fast food is influenced by factors such as household identity, social environment, and social media environment.
Originality/value (State of the art): Research can reveal a true picture of the interactions between variables that have not been seen in earlier studies, offering managerial implications and contributions to the formulation of policies that directly affect Indonesia's fast-food industry.

Keywords: household consumption, social environment, fast food, lifestyle, social media

How Entrepreneurial Teams' Heterogeneity and Learning Experiences Affect Business Performance through Self-Efficacy

Indah Aprilia Amanda — 2024-09-24

This study aims to ascertain how entrepreneurial learning experiences and entrepreneurial team heterogeneity affect self-efficacy and, consequently, company performance. Members of the Jakpreneur community from the East and North Jakarta metropolitan areas made up the study's demographic. Accidental sampling was the method employed, with 237 respondents who volunteered to complete the author's questionnaire. Using SmartPLS software, a structural equation model is used for data analysis. The findings of the study demonstrate a direct relationship between self-efficacy and company performance entrepreneurial learning experiences and entrepreneurial team heterogeneity. Subsequently, self-efficacy can serve as a moderator to demonstrate the indirect impact of entrepreneurial team heterogeneity and entrepreneurial learning experience on business performance. Learning experiences and diversity in the team both boost self-confidence, which in turn creates a positive feedback loop between motivation and company performance.

Corporate Governance and Firm Risk: Earnings Management as Moderating Variable

Rizky Eriandani — 2024-09-24

Background: The research on corporate governance and firm risk is of paramount importance from an economic standpoint, primarily due to its significant influence on company performance and stability. Effective corporate governance can play a pivotal role in mitigating corporate risks.
Purpose: This study aims to investigate the impact of many factors related to corporate governance (such as board size, board independence, board meetings, board gender diversity, audit size, audit independence, audit meetings, audit quality, institutional ownership, and largest ownership) and earnings management on company risk. Furthermore, earnings management factors play a role in the connection between corporate governance and firm risk.
Design/methodology/approach: The study employed a sample of three companies with the highest assets and three with the lowest assets from each sector listed on the Indonesian stock exchange throughout 2020–2022. For testing purposes, this study uses panel data and moderated regression analysis.
Finding/Result: These findings show that several factors impact firm risk, including board meetings, board independence, discretionary earnings management, audit size, audit independence, institutional ownership, and largest ownership. Earnings management can mitigate the impact of audit attributes on corporate risk. Furthermore, studies have shown that earnings management plays a crucial role in reducing the influence of ownership structure on firm risk.
Conclusion: The research results show that several proxies of corporate governance are able to reduce company risk. Earnings management further moderates the influence of these factors.
Originality/value (State of the art): This research investigates the relationship between firm risk and a broad range of internal governance traits. It is important to note that only a few studies in the literature have examined this relationship because investors are concerned about return volatility, which is a gauge of a company's risk. This research can encourage improvements in corporate governance policies. Managers can use research findings to identify weaknesses in existing governance practices and develop more effective policies for managing risks associated with earnings management practices.

Keywords: corporate governance, firm risk, earnings management, audit, company performance

Service Model Loyalty for School Yearbook Production at PT XYZ

Luni Aulia Safwani — 2024-09-24

Background: Customer loyalty is a crucial aspect in the world of business and marketing, influencing sales, brand reputation, and company profits. The focus on customer loyalty is increasingly becoming a priority for many companies, including PT XYZ, a creative design company specializing in the production of School Yearbooks.
Purpose: This research aims to identify the level of satisfaction and loyalty among PT XYZ customers, analyze the influence of marketing mix and service quality on customer satisfaction and loyalty, and formulate managerial implications for enhancing satisfaction and loyalty.
Design/methodology/approach: The study involves 200 respondents purposively selected from 373 users of PT XYZ's services. Data collection was done through self-completion by respondents using an online questionnaire via Google Forms. Data analysis was conducted using modeling techniques that explain the relationship between loyalty, customer satisfaction, and the performance of the marketing mix and service quality. The estimation of model coefficients used the SEM-PLS rule. Descriptive analysis results indicate high satisfaction with the final product outcomes, while high loyalty is reflected in repeat purchases and recommendations to others.
Findings/Result: The research findings show that all attributes of the marketing mix have a direct impact on customer satisfaction and loyalty. On the other hand, service quality has a direct impact on customer satisfaction but an indirect impact on loyalty, with customer satisfaction acting as a mediator.
Conclusion: Managerial implications that can be formulated include improving marketing in Java Island, implementing marketing strategies through social media, maintaining consistency in product quality, enhancing service quality, implementing co-creating processes, and establishing a customer service division. These efforts are expected to address declining revenue and maintain customer loyalty for PT XYZ.
Originality/value (state of the art): This study uniquely explores customer satisfaction and loyalty in the niche market of school yearbook production. It integrates the marketing mix and service quality, using SEM-PLS to analyze their impacts. The research fills a gap by providing actionable insights specifically for creative design businesses, offering practical strategies to enhance customer loyalty and business performance.

Keywords: consumer loyalty, customer satisfaction, marketing mix, service quality, School Yearbooks

Sociopreneurship Business Model in Waste Management by Surakarta Waste Bank: a Contribution of Sustainability

Triana Septiani — 2024-09-24

Background: Environmental problems are becoming a global concern, so appropriate solutions are needed to handle them, especially in waste management. The waste bank program can be an alternative solution for managing household waste.
Purpose: This research aims to (1) examine how waste management activities are implemented by the Surakarta Waste Bank/BSI and (2) explain whether the Surakarta Waste Bank/BSI contributes to sustainable development.
Design/methodology/approach: This study employed a qualitative method with a case study approach. Data was gathered through interviews, observations, and documentation.
Findings/Result: The research results show that (1) The Surakarta Waste Bank/BSI applies the concept of reduce, reuse, recycle (3R), which is in line with circular economy principles and has created a canvas business model that combines social and environmental missions with business principles described in the business model canvas of sociopreneurship in waste management activities. (2) The sociopreneurship carried out by the Surakarta Waste Bank/BSI has brought about social changes in terms of behavior where people have become more responsible in managing waste while at the same time contributing to sustainable development in economic, social and environmental aspects. From an economic aspect, BSI can increase the income and welfare of people involved in waste management, whether as customers, managers, or producers. Social aspect: BSI can increase public awareness and participation in responsible waste management. Environmental aspect: BSI can reduce the volume of waste disposed of in final disposal sites (TPA), reduce the negative impact of waste on the environment, and increase the positive benefits of waste as a resource that can be reused.
Conclusion: Waste management activities by BSI contribute to sustainable development across economic, social, and environmental dimensions. It is hoped that the results of this research can provide information as a basis for consideration, support, and contribution of thought to environmental activists and sociopreneurship to implement sustainable business and social missions, as well as provide recommendations for solutions to decision-makers in their efforts to execute sustainable development missions by increasing the economic independence of community and environmental improvement.
Originality/value (State of the art): This is the first study to explore the waste bank programs that promote the circular economy principle using a sociopreneurship model and its related possibilities for sustainable development efforts.

Keywords: sociopreneurship, waste bank, circular economy, sustainable development, surakarta

Exploring Antecedents: Key Factors Shaping Global Entrepreneurial Intention

Tussi Sulistyowati — 2024-09-24

Background: Entrepreneurship involves more than just conceiving a viable idea; it necessitates fostering the right mindset for progress. Understanding the antecedents and crucial factors influencing global entrepreneurial intention is pivotal in shaping effective entrepreneurship policies and creating an enabling environment.
Purpose: This research undertakes a thorough investigation into the antecedents and crucial factors influencing global entrepreneurial intention.
Design/Methodology/Approach: Utilizing a robust qualitative method through a systematic literature review, the study meticulously scrutinized 772 papers from the Scopus database spanning 2015-2024, with a specific emphasis on entrepreneurial intentions. The deliberate selection of 31 articles underscored a systematic approach, enriching the dataset with the utmost relevance.
Findings/Results: Across diverse economies like Saudi Arabia, India, China, and the United States, the study uncovered various research methodologies. Insights drawn from internal, external, and personal factors were examined through the lens of the Theory of Planned Behavior, shedding light on the complexities of entrepreneurial intentions. These findings, aligned with key concepts such as motivation, creativity, and self-efficacy, underscored the theory's applicability and deepened our understanding of the multifaceted dynamics shaping entrepreneurial intentions.
Conclusion: The insights derived from this study should be considered when formulating entrepreneurship policies aimed at creating an enabling environment that addresses systemic barriers and fosters a culture of entrepreneurship.
Originality/Value (State of the Art): This research offers a comprehensive and systematic exploration of the factors influencing entrepreneurial intention globally, employing a qualitative method and systematic literature review. It contributes significantly to the existing body of knowledge by contextualizing the Theory of Planned Behavior within diverse economic settings, thereby enhancing our understanding of the intricate dynamics that influence entrepreneurial intentions.

Keywords: antecedent, entrepreneurial intention, Scopus, systematic literature review, Theory of Planned Behavior (TPB)

Superfood Business Development Strategy (Case Study Rumah Kurma Albarakat)

Siti Safira Damanik — 2024-09-24

Background: Superfood is one of the growing businesses since 2021. This research focuses on Rumah Kurma Albarakat (RKA), a business that sells superfood products and is currently experiencing fluctuations in revenue due to intense competition.
Purpose: The purpose of this research is to identify RKA's internal and external factors, analyze customer perspectives on RKA’s products and brands, and determine alternative strategic priorities that RKA can implement.
Design/Methodology/Approach: The analytical tools used are the internal factor evaluation-external factor evaluation (IFE-EFE) matrix, internal-external (IE) matrix, strength-weakness-opportunity-threat (SWOT), and quantitative strategic planning matrix (QSPM) as part of the three-stage formulation analysis as well as 7P analysis to support strategy formulation.
Findings/Result: The results obtained twelve alternative strategies with the main priority is amplifying branding through collaboration with other businesses or influential figures and content development on social media. The second priority is to present a new shopping atmosphere or experience for RKA customers.
Conclusion: RKA's primary internal strength lies in its commitment to maintaining product quality and consistently conducting promotional activities. However, a weakness of RKA is its failure to record net profits. Priority alternative strategies that RKA can implement include strengthening its branding through collaborations and content, introducing new atmospheres or experiences for customers during their shopping experiences at RKA, and boosting social media traffic by enhancing interaction with the audience.
Originality/value (state of the art): Through a comprehensive methodology utilizing analytical tools like the IFE-EFE matrix, SWOT analysis, and QSPM, the research identifies RKA's internal strengths in product quality and promotional efforts, juxtaposed against the weakness of unrecorded net profits. Twelve alternative strategies are proposed, with a primary emphasis on collaborative branding and social media content development, followed by the strategic initiative to enhance the shopping experience. This integrated approach positions RKA to navigate market challenges and foster sustained growth in the competitive superfood landscape.

Keywords: customer perspectives, development strategy, alternative strategies, superfood, three-stage formulation analysis

Assessing The Influence of Information Technology on Female Entrepreneur Empowerment in Indonesia: The Role of Social and Psychological Capitals

Sherly Rosalina Tanoto — 2024-09-24

Background: Gender equality is crucial for Indonesia's sustainable development, given that women represent nearly half the population. Despite their significant economic contributions, Indonesian women face considerable challenges in entrepreneurship, largely due to gender disparities.
Purpose: This study examines how Information and Communication Technology (ICT), social capital, and psychological factors impact women's entrepreneurship empowerment in Indonesia.
Design/Methodology/Approach: Using survey data from 176 female MSME entrepreneurs and structural equation modeling, the study explores the relationships between ICT, social capital, psychological capital, and empowerment.
Findings/Results: ICT enhances both social and psychological capital, which in turn positively impacts women's entrepreneurship empowerment.
Conclusion: Integrating ICT, social capital, and psychological capital provides new insights into women's empowerment in developing economies. Recommendations include improving ICT infrastructure, social networking, and psychological support programs.
Originality/Value (State of the Art): The study offers a novel approach by linking ICT, social capital, and psychological capital to women's empowerment in entrepreneurship, particularly in a developing country context.

Keywords: empowerment, information and communication technology, psychological capital, social capital, women entrepreneurs

The Influence of Entrepreneurial Competence on Coffee Farm Performance in Tanggamus

Puput Lestari — 2024-09-24

Background: Coffee farmers in Tanggamus, Lampung, operate small-scale farms with limited access to physical and non-physical resources, which can affect their farming performance. However, coffee productivity in Tanggamus is higher than the national average. Factors intrinsic to the farmers themselves are believed to be the main drivers of this enhanced farm performance.
Purpose: This study aimed to analyze the effect of entrepreneurial competence, specifically the ability to identify opportunities, pursue opportunities, and build networks, on the performance of coffee farming in Tanggamus.
Design/methodology/approach: The sample for this study was determined using a multistage random sampling method, resulting in a total sample size of 124. The analytical methods used were descriptive and PLS-SEM analyses.
Findings/Result: The study's findings indicate that the ability to identify opportunities has a significant effect on the performance of coffee farming, while the abilities to pursue opportunities and build networks do not significantly impact farm performance in Tanggamus.
Conclusion: This study underscores the importance of entrepreneurial competence in small-scale farming with limited resources. To improve coffee farming performance in Tanggamus Regency, farmers must be able to effectively identify opportunities.
Originality/value (State of the art): This study contributes to the literature on entrepreneurship among small-scale farmers in rural areas with limited resources. It examines the impact of farmers' internal entrepreneurial competence on the performance of their farming enterprises.

Keywords: identify opportunities, networking, pursue opportunities, small-scale farm, coffee farmer

The Influence of Dimensions Female Leadership Competencies To SMEs Performance

Maretha Ika Prajawati — 2024-09-24

Background: Improving female leadership will have a lasting impact on the development of future female leaders. With societal advancements, the knowledge and quality of female employee representatives have significantly improved, leading to increased effectiveness of female leaders. Female leadership is closely tied to company competitiveness and gaining a competitive advantage.
Purpose: The aim of this study is to investigate the leadership of female SME owners by applying the hypothesis of competitiveness to analyze the leadership competencies that influence the competitiveness of SMEs.
Design/methodology/approach: This research adopts a quantitative approach, focusing on SMEs in Batu City. Based on Slovin's formula, the sample size for this study was determined to be 100 respondents.
Findings/Result: The research demonstrates that entrepreneurial competencies play a crucial role in business development and success, highlighting the importance of understanding the nature and role of competencies in SMEs. Strategic vision, operations management, professional knowledge, hands-on experience, and relationship building have a significant impact on performance.
Conclusion: The rapid growth of SMEs clearly illustrates the importance of leadership in achieving success. However, while leadership is often seen as a personal attribute, and better leadership is believed to result from developing individual leader competencies, it is essential to explore the relationship between competence and leadership style.
Originality/value (State of the art): This research emphasizes the importance of long-term growth over short-term profitability for SMEs. The capacity for long-term development is considered essential for SMEs, and this study investigates the impact of female leadership competencies on the growth and performance of SMEs.

Keywords: strategic visions, operations management, professional knowledge, hand on experience, relationship building

The Influence of Live Streaming and Materialism on Purchasing Decisions Fast Fashion Products Through Hedonic Motivation

Raissa Fidela Andrini — 2024-09-24

Background: Live streaming is a feature where sellers promote shops and products directly to buyers which can influence consumer's materialistic nature and hedonic motivation and might impact on purchasing decisions.
Purpose: The objectives of this research include identifying segments of Shopee live streaming users, analyzing the influence of live streaming and materialism on hedonic motivation variables and purchasing decisions for fast fashion products, and finding out how to manage live streaming to increase purchasing decisions for fast fashion products.
Design/methodology/approach: The analytical method used was SEM-PLS and the data obtained was 213 samples by quantitative descriptive methods.
Findings/Result: The research results show that the live streaming and materialism variables have a significant positive influence on the hedonic motivation variable and purchasing decisions for fast fashion products. This is because the materialism indicator is closely related to the hedonic motivation indicator, so it supports consumers in making purchasing decisions on live streaming platforms. The live streaming variable has a direct influence on the purchasing decision variable.
Conclusion: The recommendation for MSMEs in the fashion sector, it is hoped that they can take advantage of the features available on Shopee in implementing product marketing through e-commerce.
Originality/value (State of the art): This is the first time someone has used the SEM-PLS method to describe the relationship between factors and analyze factors on purchasing decisions.

Keywords: fast fashion, hedonic motivation, live streaming, materialism, purchasing decision

Beyond Functionality: Building Value To Essential Oils Products at Indonesia Digital Market Field

Zainur Romli — 2024-09-24

Background: This study investigates the evolving online marketing skills in the digital marketplace, focusing on essential oil products. These products often face market uncertainty regarding product attribute value. Therefore, it is crucial to identify marketing strategies to drive future entrepreneurial success in the essential oil market.
Purpose: This research aims to identify how essential oil product sellers communicate their products to attract consumer interest and preferences in the online market.
Design/methodology/approach: The study utilizes digital research methods to elucidate the phenomenon of online markets. Using electronic data consisting of product information written by sellers, this research employs web scraping through Python algorithmic computational techniques for data collection. The digital data collected spans from 2020 to 2023, a period marked by the surge in online shopping activities. The data is analyzed using Text Network Analysis (TNA) to map emerging narrative networks.
Findings/Result: Essential oil product sellers not only emphasize the intrinsic value attributes of the products as the primary marketing narrative but also explore the social and symbolic values of the products as online marketing strategies to address uncertainties regarding product standardization and safety.
Conclusion: Sellers are concerned about the vulnerability of essential oil product values beyond merely campaigning for the product's benefits. Entities with the authority to provide safety labels play a crucial role in enhancing the product's reputation regarding its social value, such as safety.
Originality/value (State of the art): Online marketplaces play a crucial role as a new marketing channel for essential oil products. This is due to the increased accessibility of products to consumers and the growing need for advanced online marketing skills in the future.

Keywords: essential oil, online marketplace, marketing skills, value product, product reputation

Leveraging Data-Driven Analysis To Explore Restaurant’s Market Segmentation in Indonesia

Lukni Burhanuddin Ahmad — 2024-09-24

Background: The internet and Electronic Word of Mouth (eWOM) have transformed consumer behavior in choosing dining options in Indonesia’s culturally diverse culinary landscape, yet research leveraging eWOM data to understand consumer preferences remains limited.
Purpose: This research is conducted to develop the restaurant’s market segments based on customer ratings in Indonesia using a data-driven approach.
Design/methodology/approach: The data is crawled from notable review sites in Indonesia which consist of 35.811 restaurants across Indonesia. Two clusters were generated using TripAdvisor data, encompassing users' ratings for Food, Service, Value, Atmosphere, and overall satisfaction. The research successfully segmented the Indonesian restaurant market based on customer ratings using the K-Means clustering approach.
Findings/Result: Cluster 1 valued food quality and cared about service and value. Meanwhile, Cluster 2 focused more on good service, followed by food and the restaurant’s atmosphere.
Conclusion: The research successfully segmented the Indonesian restaurant market based on customer rating, helping restaurant managers understand what customers prefer in Indonesia’s varied food scene. This can assist marketers in creating effective marketing strategies, such as advancing product development, enhancing food quality, and optimizing service offerings to better fulfill the needs and expectations of their target audience.
Originality/value (State of the art): This study can pave the way for further investigation into market segmentation in Indonesia's restaurant sector. While similar approaches have been applied in studies of other countries, the Indonesian market is unique and has distinctive features that haven't been examined in previous research. Therefore, these insights can illuminate the segmentation of the restaurant market in Indonesia.

Keywords: consumer rating, customer segmentation, digital marketing, k-means clustering, big data

Co-Creation of Collective Values: Nurturing Thriving Rural Entrepreneurship

Brilliant Asmit — 2024-09-24

Background: Collaboration plays a very important role in fostering a thriving entrepreneurial ecosystem, unlike rural areas, which have constraints compared to urban areas and require special efforts to accelerate their economies.
Purpose: This paper aims to explore how actors collaborate to create a prosperous entrepreneurial ecosystem in rural areas.
Design/methodology/approach: We conducted a case study of Koto Mesjid Village, Indonesia, which involved collaboration between academics, government, business, and the community. Our research method involved content analysis of recorded academic reports regarding the case, using a systematic coding technique based on fundamental categories identified through a proposed model. The aim is to elucidate the relational dynamics among the ecosystem's actors, values, co-creation, and objectives.
Findings/result: Our findings highlight the exchange of resources between the actors produced value that reformed the condition of rural entrepreneurial ecosystem. Collaboration led to densification and diversification of the ecosystem's resources, which in turn allowed its actors to discover new opportunities and increase their success in exploiting them.
Conclusion: Building networks has the critical role to exchange knowledge in nurturing rural entrepreneurship. Policy makers can facilitate such networks to develop villages and promote regional economic growth.
Originality/value: This study contributes to the conversation of service-dominant logic in the regional economic context by demonstrating that the co-creation of collective values is achievable and crucial for developing a thriving rural entrepreneurial ecosystem.

Keywords: entrepreneurial ecosystem, service-dominant logic, value co-creation, regional development, rural

Analyze the Factors Affecting the Entrepreneurial Behavior among the Business Graduates of Bangladesh

Md. Shahbub Alam — 2024-09-24

Background: Bangladesh is a densely populated country. It encompasses various problems, unemployment is one of them. Each year a large number of graduates are added to the unemployment incubator. The country's economic and social progress has been destroyed due to serious unemployment problems. This problem can be solved by arousing entrepreneurship. The successful entrepreneur plays a vital role in economic development, control of serious economic disorder, social and sustainable development challenges.
Purpose: This research investigates the factors that influence the entrepreneurial behavior of Bangladeshi business graduates.
Design/methodology/approach: This research is quantitative in nature. The primary data was collected from 100 business graduates of the Islamic University of Bangladesh. Various statistical analyses, such as demographic, descriptive, correlation, and regression, were used to achieve the study's aims. For measuring data popular software, SPSS was applied in this study.
Findings/Result: The study found a strong positive correlation between the independent variables of general skills, risk-taking, knowledgeability, persuasive ability, persistence, and hard work, and the dependent variable of entrepreneurial behavior.
Conclusion: The study proved that graduates with positive entrepreneurial behavior have a great chance of being successful entrepreneurs. This study suggests that entrepreneurship education and training programs can be used as an arm for promoting entrepreneurship.
Originality/value (State of the art): The added value of this research is that it explores how entrepreneurial behavior influences one to become a successful entrepreneur in the future.

Keywords: entrepreneurial behavior, business graduates, entrepreneurship, Bangladesh, ntrepreneurship education

Identifying Critical Success Factors For Social Media Marketing Adoption in Micro and Small Culinary Businesses

Adisthy Nurqamarani — 2024-09-24

Background: With the culinary sector undergoing transformative shifts propelled by technological advancements and the ubiquity of social media, understanding the critical success factors for social media marketing becomes imperative for micro and small businesses.
Purpose: This study aims to identify and explore critical success factors for social media marketing adoption in micro and small culinary businesses.
Design/methodology/approach: Employing a qualitative approach, the research selected a purposive sample of six Indonesian owners of micro and small culinary businesses, playing pivotal roles in shaping business decisions. Semi-structured interviews conducted via telephone and Zoom Meetings formed the basis for data collection with owners and co-owners of micro and small businesses in the culinary Industry in West Java and East Borneo, Indonesia. The data collection focuses on the critical success factors of social media marketing. Interviews were transcribed and thematically analyzed using a narrative approach.
Findings/Result: Five thematic outcomes were noted regarding the critical success factors of social media marketing: interaction, trendiness, persistency, curiosity, and entrepreneurial mindset. The study identifies the "entrepreneurial mindset" as a critical success factor, echoed by five out of six informants.
Conclusion: Critical factors that contribute to the success of adopting social media marketing for micro and small businesses integrate the entrepreneurial traits of the owners and managers and the effective utilization of social media marketing strategies.
Originality/value (State of the art): This study explores in depth the significance of the combination of entrepreneurial traits and effective utilization of social media marketing strategies which remain underexplored in the social media marketing study, particularly in micro and small businesses.

Keywords: culinary industry, micro and small business, social media, critical success factors, narrative approach

Constraints, Challenges, and Opportunities For Digital Business in Rural and Township Economy

Olawale Akinrinde — 2024-09-24

Background: The digital economy is expanding at an unprecedented pace worldwide, transforming industries and creating new business models. However, the adoption of digital technologies and digital business models in rural and township areas in developing countries faces numerous constraints given their contextual nuances.
Purpose: This study examined the constraints, challenges and opportunities for digital business in the rural, and township economy in South Africa.
Design/methodology/approach: The study employed a mixed-methods approach incorporating questionnaires and focused group discussions. The study area was two villages in Limpopo and two townships in Gauteng.
Findings/Result: The study findings indicate that challenges and constraints that hinder the successful adoption and implementation of digital business in South Africa were: limited access to internet connectivity, inadequate digital infrastructure, limited digital literacy and skills, insufficient financial resources for investment in digital technologies, restricted access to affordable logistics and delivery services, concerns regarding trust and security in online transactions, competition with traditional businesses, limited access to funding for entrepreneurs, and cultural and language diversity barriers.
Conclusion: Considering these findings, the research presents a set of recommendations to address these constraints and maximize the opportunities offered by digital businesses in rural and township areas contributing to the broader development goals of the nation.
Originality/value (State of the art): This study offers original insights into the specific constraints, challenges, and opportunities for digital business in South Africa's rural and township economies. Employing a mixed-methods approach, highlights the unique contextual factors affecting digital adoption, providing valuable recommendations to enhance digital business integration and contribute to broader national development goals, particularly in underrepresented areas.

Keywords: digital business, digital literacy, e-commerce, internet connectivity, rural economy, township economy