[1]
C. . Christianingrum and T. A. . Damayanti, “The Impact of Green Experiential Marketing on Brand Perception and Customer Loyalty: A Case Study of Sukkha Citta with Perceived Value as Mediator”, IJBE, vol. 12, no. 1, p. 174, Jan. 2026, doi: 10.17358/ijbe.12.1.174.