PurnomoR. A., SartikaR. C., JuwitaA. H., ChamidahS., HartonoS. and NguyenT. T. T. (2025) “The Effect of Product Packaging Innovation, Branding, and Technological Capability on MSME Performance: A Case Study of Fresh Noodle Producers in The Madiun Residency ”, Indonesian Journal of Business and Entrepreneurship (IJBE), 11(1), p. 1. doi: 10.17358/ijbe.11.1.1.