FIRMANSYAH, Fani; ENDAH PURNAMASARI, Puji; FARIDA, Lailatul; PRAJAWATI, Maretha Ika. The Role of Green Marketing Effect, Price On Millenial Consumers Green Purchase Behaviour Mediated by Green Brand Equity. Indonesian Journal of Business and Entrepreneurship, [S. l.], v. 12, n. 1, p. 162, 2026. DOI: 10.17358/ijbe.12.1.162. Disponível em: https://journal.ipb.ac.id/index.php/ijbe/article/view/64398. Acesso em: 6 jun. 2026.