PUTRI, Reina Aurelia; JUNIPRIANSA, Donni. Gen Z Purchasing Decisions Through Brand Awareness and Consumer Preferences: The Moderating Role of Social Media Influencers. Indonesian Journal of Business and Entrepreneurship, [S. l.], v. 12, n. 1, p. 149, 2026. DOI: 10.17358/ijbe.12.1.149. Disponível em: https://journal.ipb.ac.id/index.php/ijbe/article/view/64069. Acesso em: 6 jun. 2026.