[1]
MaulaT.S., KurniatiR.R. and DekaR.E. 2025. Buy or Bye: Exploring The Trigger of Impulse Buying Behavior Among Gen Z in Lifestyle Retail. Indonesian Journal of Business and Entrepreneurship (IJBE). 11, 1 (Jan. 2025), 121. DOI:https://doi.org/10.17358/ijbe.11.1.121.