STUDENT’S ENTREPRENEURSHIP INTEREST IN TERMS OF CONTEXTUAL AND PERSONAL FACTOR Tegowati*)1, Dian Palupi*), and Widhi Ariestianti Rochdianingrum*)

This study aims to review the interests of student entrepreneurship from contextual factors and personal factors. The population in this study was students in East Java with a total sample of 125. The sampling technique used was accidental sampling and data analysis using SEM. The results of this study are: 1) there is an influence of the contextual factors on the interest in entrepreneurship. This is based on standardized output parameter coefficient of 0.524 with p= *** (significant at p = 0.001). 2) There is an influence of personality factors on the interest in entrepreneurship. This is indicated by the standardized output parameter coefficient of 0.472 which is significant at p = 0.001 (p = ***). The conclusion of this study is contextual factors and personality factors influence the interest in student entrepreneurship.


INTRODUCTION
In the University of Environment, the phenomenon of entrepreneurship is one of the efforts to improve student competence and increase the success rate of higher education. Students are expected to be able to become entrepreneurs' initiators and creators of successful jobs in various business opportunities. Because, with entrepreneurship, there are so many benefits that can be taken, among others, possessing, opportunities, benefits, as optimal as possible, and free, making what is needed, making it easier, will be more enjoyable.
This entrepreneurial issue is increasingly effective, especially in the university environment through the application of entrepreneurship education and training on campus as well as practice or application in the field. This is done so that college graduates do not only think of looking for work according to their undergraduate degree with an appropriate salary, but they can also find and create business opportunities for themselves and others because they have had sufficient debriefing while in college. Ciputra (2009) argues that entrepreneurship is the right solution to solve the problem of unemployment and poverty in Indonesia, because by only armed with a diploma without entrepreneurial skills, prepare your self to queue for work because currently the supply of labor for college graduates is not comparable with job opportunities available. Entrepreneurial orientation has a positive and significant influence on intellectual resources (Paulus).
However, the fact in the field at this time states that there are still few entrepreneurs from among students. Based on data from the central statistical agency, it was noted that the number of students in East Java in 2014/2015 amounted to 747,952 and the percentage of entrepreneurs was associated with the national population of entrepreneurs in Indonesia in 2015 still 1.6% and increased to 3.7% in 2017. However, the number is still far behind other countries such as Malaysia 5%, Singapore 7%, and Thailand 4.5%. For this reason, guidance and motivation are still needed to be able to change the perspective of college graduates so that they do not tend to become job seekers and are interested in entrepreneurship, including student backgrounds from contextual factors and personality factors. Mopangga (2014) states that entrepreneurial interests are strongly influenced by the support of parents and families who are majority private employers and employees, public perceptions and the climate of entrepreneurial learning and academic support. Contextual factors proved to have a positive influence on the interest in entrepreneurship (Kadarsih et al. 2013). Personality and environment have an influence on entrepreneurial intentions (Pujiastuti, 2013). Entrepreneurial behavior is influenced by individual factors (Amir et al. 2018). Contextual factors have a significant and positive effect on students' entrepreneurial intentions (Walipah and Naim, 2016). Positive proactive personality and significant influence on entrepreneurial intentions (Aryaningtyas, 2018).
If the business is established because of the encouragement from within the entrepreneur, then there is a relatively higher desire to develop the business (Inggarwati and Kaudin, 2010). Personality and family environment have a significant effect on the interest in entrepreneurship (Yusuf et al. 2017). There is a significant positive effect of personality on the interest in entrepreneurship (Baskara and Has, 2018). Internationalization of new international businesses is determined by previous entrepreneurial characteristics entrepreneurial experience, recognition of opportunities and exploitation, risk tolerance, specific organization, networks and contextual involvement factors (Matiusinaite and Sekliuckiene, 2015). There is a positive and significant influence between socio demographic factors, attitudes, and contextual on the intention of entrepreneurship (Rochayati et al. 2013). Personality and knowledge have a significant effect on the interest in entrepreneurship (Nugrahaningsih and Muslim, 2016).
Personality factors have a significant effect on the interests of entrepreneurs (Sholikha and Harti, 2014). Tong et al. (2011) explain that students come from families entrepreneurs are important factors to start entrepreneurship in the future come. Contextual factors namely, academic support and social support are contextual factors that have a significant and positive influence on intention entrepreneurship (Suharti and Sirine, 2011). Furthermore, Suharti and Sirine (2011) also states that other contextual factors, namely the level of participation students in entrepreneurship training/ education, and business environment conditions (environmental support) is not proven to affect entrepreneurial intentions college student. Personality determines entrepreneurial intention, Indarti dan Rostiani (2008).
Then the Talas et al. (2013) study shows that the selection of faculty, high school background and family income is a significant factor that influences entrepreneurial intentions. Based on a growing phenomenon, researchers are interested in analyzing the influence of contextual factors and personality factors on the interest in entrepreneurship. The scope of this study includes students in East Java, namely students of the Surabaya School of Economics (STIESIA), UNISLA Lamongan, University of Muhammadiyah Malang, and University of Muhammadiyah Gresik. The scope of the study of interest in student entrepreneurship was viewed from two factors, namely contextual factors and personality factors.

METHODS
This research is a type of quantitative research because the data of this study are presented in the form of numbers and the data are analyzed using statistics. Sources of data obtained from primary data, namely through the distribution of questionnaires to respondents. The population in this study was all students in East Java who had participated in entrepreneurship courses.
The number of samples of this study amounted to 125 with the accidental sampling approach. Determination of the number of samples in this study refers to the sample size guideline proposed by Ferdinand (2014), the sample is calculated by multiplying the number of indicators with multiplication ranges, ranging from the smallest to the largest multiplication range until the right sample size is found. The multiplication is as follows: 5 X 25 = 125. Ghozali (2011) suggests that: With the estimation model using Maximum Likelihood (ML) a minimum sample of 100 is required. Thus the number of samples 125 determined in this study has met the minimum sample size for the maximum Likelihood Estimation technique). The data analysis technique used is SEM regression with AMOS 22.0 software. Analysis techniques (SPSS regression and AMOS Regression) have the same calculation results. Each question is measured by 1-5 scales. The variables in this study were measured using indicators. As for the operational indicators and definitions of the full variables shown in Table 1. Based on interest categories: 1) Not interested in entrepreneurship. 2) Already interested. 3) Already running a business. 4) Never had a business before, but failed; Based on time perspective: 1) Interest in entrepreneurship in the near term / after graduation. 2) Interest in entrepreneurship in the next two years. 3) Interest in entrepreneurship in the long term / in the future. 4) Not yet determined the time to start (Venesaar et al. in Uswaturrasul and Sisilia, 2015). Personality factors A unique and relatively permanent character that gives consistency and individuality to one's behavior.
Confidence; Task oriented and results; Dare to take risks; Leadership; Originality; Oriented to the future (Marbun in Alma, 2013).

Contextual factors
Statement that related to the true meaning of entrepreneurship Dimensions of Academic Support (Academic Support): The existence of people on campus who are successful because of entrepreneurship; Encouragement to issue student ideas; The existence of people on campus who have ideas for entrepreneurship; Infrastructure support for the practice of establishing new businesses on the premises. Dimensions of Social Support: Family support; Support of closest friends; Support of people who are considered important. Environmental conditions (Environmental Support): Financial support; Administrative procedure; Information about how to start a business; Economic conditions / climate that are profitable for entrepreneurship (Autio et al. 2001 in Gurbuz and Aykol, 2008). Based on research background, previous research and developing phenomena, the hypothesis of this study are: H1 (There is an influence of contextual factors on the interest in entrepreneurship); H2 (There is an influence of personality factors on the interest in entrepreneurship). The two hypotheses presented in this study in full are shown in Figure 1.

Exogenous Construct Confirmatory Test
The confirmatory test results of exogenous constructs were carried out on contextual factors and personality factors. The test value of these two exogenous constructs has a convergent validity value above 0.50 so that the observed (indicator) of the exogenous construct is good.
The following Figure 2 is the result of calculations on exogenous variables carried out on contextual factors and personality factors.

Confirmatory Test of Endogenous Constructs
The  Figure 3.

Convergent Validity
In convergent validity calculations, the conditions that must be met are loading factors must be significant (loading estimate must be ≥ 0.50 and ideally it should be 0.70). Based on the output of standardized loading estimate presented in Table 2, it shows that all statistically significant loading factors and loading values are above 0.50.

Variance Extracted
The value of variance extracted (AVE) ≥ 0.50 shows a good convergent value.

Discriminant Validity
The discriminant validity value test is by comparing the square root value of AVE with the correlation value between constructs. AVE square root value (√AVE) construct as follows:  Table 3 shows the value of square root of AVE (√AVE). The calculation shows that each latent construct, namely contextual factors, personality factors and interests in entrepreneurship has good discriminant validity. It is said good because the value of each latent constellation value is higher than the correlation value between constructs.

Evaluation of Data Normality
From the output of normality data, it can be concluded that there is no evidence that the data used has an abnormal distribution, because the value of the critical ratio skewness value is below 2.58. Therefore the assumption of normality has been fulfilled and the data used in this study is feasible to use in subsequent estimates.

Outlier Evaluation
The criteria used are to pay attention to the Chi-square value of degree of freedom 18, which is the number of indicator variables at the significance level p <0.001. Mahalanobis distance value χ2 (25; 0.001) = 52.62.
Thus if the value of the expensive distance in this study is greater than 52.62 is multivariate outliers. But in this study there is no expensive value of the distance that is greater than 52.62 (because the maximum value is 39,731), it can be concluded that there are no outliers in the data.

Relationship Between Contextual Factors, Personality Factors and Entrepreneurial Interests
Testing hypothesis of this study was conducted on two things, namely the influence of contextual factors and personality factors on the interest in entrepreneurship. Testing of the hypothesis in this study is seen from the results of the coefficient standardized regression. The results of the standardized regression coefficient for each hypothesis details are shown in the Table 4.

The standardized regression coefficient in Tables 4
shows that the relationship of constructs of contextual factors to the interests of entrepreneurship is significant at 0.001 (p = ***) with standardized parameter coefficients of 0.524. This proves that there is an influence between contextual factors on the interest of student entrepreneurship in East Java. Thus it can be said that hypothesis 1 in this study is acceptable. While the standardized regression coefficients in tables 6 also show that the relationship of personality factor constructs to entrepreneurship interests is significant at 0.001 (p = ***) with standardized parameter coefficients of 0.472. This proves that there is an influence between personality factors on the interest of student entrepreneurship in East Java. Thus it can be said that hypothesis 2 in this study is acceptable. Complete hypothesis conclusions are shown in the Table 5.

Managerial Implication
Based on the results of testing on hypothesis 1 that has been proposed, it shows that there is effect of contextual factors on the interest in entrepreneurship. In this case, there is actually an influence 52.4% and is considered significant at p = 0.001. This shows that the existence of academic support in the form of encouragement to issue student ideas and infrastructure support for the practice of establishing a new business in place has an impact on the interest in student entrepreneurship. Then the support of the family, the support of closest friends, the support of people who are considered important, financial support and the increasing amount of information about how to start a business openly influence the interests of entrepreneurs. Wang et al. (2011) stated that children with a family background of entrepreneurs have a higher chance of becoming entrepreneurs.
The test results in hypothesis 2 state that there is an influence between personality factors on the interest in entrepreneurship. This research proves that the personality possessed by students influences the interest in entrepreneurship. Alma (2013) states that the personality possessed by someone can lure others to sympathize with him, people are interested in his conversation, and people are amazed by him.
Entrepreneurs who have such personalities often succeed in carrying out their business. A person's personality will determine the type of work or career they choose, including choosing as an entrepreneur. Hypothesis 2 in this study supports the research of Baskara and Has (2018), which states that personality has a positive effect on interest in entrepreneurship.

Conclusions
Based on the discussion of the hypothesis proposed in this study, the conclusions are as follows: There is an influence of contextual factors on the interest in entrepreneurship. This is based on the output of the parameter coefficients. It is known that the relationship of constructs of contextual factors to the interests of entrepreneurship is significant at 0.001 (p = ***) with standardized parameter coefficients of 0524. Thus the higher support from external parties (family and friends, education, finance) will further increase students' interest in entrepreneurship. There is the influence of personality factors on the interest in entrepreneurship. This is based on the output of the parameter coefficients on the relationship of personality factor constructs to Significant interest in entrepreneurship at 0.001 (p = ***) with standardized parameter coefficients of 0.472. Thus the higher his personal will for entrepreneurship and supported by entrepreneurial spirit, the greater the interest in entrepreneurship.

Recommendations
This study has limitations so that improvements are needed in future studies. Based on the conclusions of this study, the suggestions that can be given by the researcher are: further research should examine further related to other factors that can increase interest in student entrepreneurship. Future research can also try to add moderation variables.