Forum Agribisnis : Agribusiness Forum

Efisiensi Teknis Usahatani Cabai Merah Indonesia

2025-03-30T14:54:30+07:00

The rising price of red chili is associated with the production availability at the farm level. Meanwhile, the price increase has not been sufficient to impact on farmers' income positively. Production problems can not only be explained through production factors but other factors also contribute. Technical efficiency is an analytical method that measures production factors and external factors directly. Spatial measurement may lead to policy bias. Therefore, this study aims to measure and analyze the factors that affect the level of technical efficiency of Indonesian red chili. This study applied the Stochastic Frontier Analysis (SFA) method to measure and analyze the factors affecting the technical efficiency of Indonesian red chili. All production inputs, including seeds, chemical fertilizers, organic fertilizers, pesticides, labor, and harvest areas, affect the improvement of Indonesian red chili production. Inefficiency factors that can increase the level of technical efficiency of red chili are education, technology, farmer groups, planting season, land type, cropping system, and the utilization of certified seeds. While access to credit, cooperative membership, and subsidies can reduce the level of technical efficiency of Indonesian red chili. The average technical efficiency level of Indonesian red chili is 0,6525. A reassessment of subsidy policies and access to credit and development of agricultural institutions are possible policies that could be considered by the government to improve the production and technical efficiency level of Indonesian red chili.

Pengaruh Orientasi Dan Kompetensi Kewirausahaan Terhadap Kinerja Usahatani Sayuran Di Kabupaten Bogor

2025-03-30T14:54:27+07:00

Vegetables are an important subsector of horticulture and play a crucial role in agribusiness development in Indonesia. One of the major vegetable production centers is Bogor Regency, West Java. Vegetable production in Bogor Regency from 2016 to 2021 showed a relative increase, despite fluctuations in the harvested area. This increase in production, along with fluctuations in land area, has led to improved productivity. The increase in productivity is believed to be due to farmers’ adoption of entrepreneurial orientation and competence. The objectives of this study were to: 1) analyze the influence of entrepreneurial orientation on farm performance, 2) analyze the influence of entrepreneurial orientation on entrepreneurial competence, 3) analyze the influence of entrepreneurial competence on farm performance, and 4) analyze the mediating effect of entrepreneurial competence on the relationship between entrepreneurial orientation and farm performance. The sampling method used in this study was multistage random sampling, whereas the analysis methods employed included descriptive analysis and PLS-SEM analysis. The results indicate that 1) entrepreneurial orientation has a significant impact on farm performance, 2) entrepreneurial orientation has a significant impact on entrepreneurial competence, 3) entrepreneurial competence has a significant impact on farm performance, and 4) entrepreneurial competence can mediate the relationship between entrepreneurial orientation and farm performance.

Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen (Studi Kasus Pada Mini Organic Mart Surabaya)

2025-03-30T14:54:24+07:00

Mini Organic Mart is a retail business that offers quality healthy and organic products. Mini Organic Mart has been promoting using social media, especially Instagram, since 2016, but the way to attract consumer attention through social media is still limited. Based on a preliminary survey, the average number of "likes" on popular uploads is only around 15. For business accounts, this figure is relatively low. The aim of this research is to analyze the characteristics of Mini Organic Mart consumers and analyze the influence of promotions via social media, especially Instagram, on consumer buying interest. The analytical method used in this research is Crosstabulation and SEM-PLS analysis, especially through the WarpPLS 7.0 program. Primary data was obtained through distributing questionnaires via Instagram stories, samples were taken from 100 respondents via followers @jualprodukorganik_mom. The results of the research state that the promotions carried out by Mini Organic Mart through its Instagram account have a positive and significant influence on consumer buying interest.

Analisis Faktor Kepuasan Dan Loyalitas Konsumen Terhadap Produk Espresso Based Coffee Di Filosofi Kopi Jakarta

2025-03-30T14:54:22+07:00

Coffee nowadays has been chosen by people to consume while relaxing or to spend time in groups. Filosofi Kopi, located in several strategic areas in Jakarta, offers many kinds of popular espresso – based coffee products to consumers. Unfortunately, Filosofi Kopi has not implemented a suitable marketing strategy for its business operations. This is an important thing for business owners to analyze what consumers need as target market. Therefore, marketing mix 9P analysis must be done in order to evaluate consumer satisfaction, which has an impact on consumer loyalty of competing with competitors. The purpose of this research is to analyze the level of Filosofi Kopi customer satisfaction and loyalty by using the marketing mix 9P strategy. Satisfaction and loyalty levels of consumers have been analyzed by the CSI (Customer Satisfaction Index), IPA (Importance Performance Analysis), and customer loyalty pyramid methods. The research results showed that the CSI value was 83.97%, indicating that consumers are very satisfied with all the marketing mix 9P attributes in Filosofi Kopi. Based on IPA analysis using the cartesius diagram, performance and importance attributes in each quadrant should be maintained. The customer loyalty pyramid showed that espresso–based coffee consumers in Filosofi Kopi were in the “committed buyer” category with the highest percentage values of 80.71%. Consumer Satisfaction variable (Y) has dominant influence to Consumer Loyalty (Z). Through this research, it has been concluded and suggested to Filosofi Kopi that uses the marketing mix 9P intensively to improve consumer satisfaction and loyalty, because it is better and has a positive impact on business.

Faktor-Faktor Yang Memengaruhi Niat Pembelian Personal Care Product Ramah Lingkungan Pada Generasi Z

2025-03-30T14:54:38+07:00

Several studies on green personal care products (PCP) are still insufficient compared to those on general agricultural products. However, green PCPs are starting to be used by consumers due to environmental concerns. Prior research mentioned that product knowledge and environmental concerns influence purchase intention. Additionally, several factors influence this intention, including attitude toward the behavior, subjective norms, and perceived behavioral control, commonly known as the theory of planned behavior (TPB). This research aims to analyze the factors influencing the intention to purchase green PCPs among Generation Z. This research was conducted in the Jabodetabek area, with a sample of 200 respondents aged 19–28. Descriptive analysis, structural equation modeling-partial least squares (SEM-PLS) analysis, and importance-performance matrix analysis (IPMA) were used in the study. The results proved that product knowledge, environmental concerns, subjective norms, and perceived behavioral control significantly influence purchase intention for green PCPs. Attitudes toward the behavior do not influence purchase intention for green PCPs. Furthermore, managerial implications include a better understanding of consumer behavior, especially in Generation Z. Examples of programs include conducting seminars on environmental issues and the use of green products, involving local communities in the supply chain from farmers to consumers, and providing consumers with an understanding of their contributions and the impact on their lives each time they purchase green PCPs. Moreover, celebrities or influencers who recommend green PCPs on social media can help increase purchase intentions for green PCPs.

Faktor–Faktor Yang Memengaruhi Purchase Intention Sayur Organik Pada Konsumen Mahasiswa Di Yogyakarta

2025-03-30T14:54:20+07:00

Concerns about the negative impact of agricultural production that uses chemicals intensively on environmental sustainability and human health have resulted an increase organic consumption, especially organic vegetables. Important to know the factors that influence purchase intentions toward organic vegetables. Intentions can be studied using the Theory of Planned Behavior (TPB) model including attitudes towards behavior, subjective norms and perceived behavioral control. Previous research also found that environmental concern, health concern, and product availability have an influence to that product. The purpose of this researchis to analyze the Factors Influencing Purchase Intention Toward Organic Vegetable, especially by student as potential customer, it can help producers to formulate managerial implications. This research was conducted in Yogyakarta with a total 230 respondents. This research uses descriptive analysis, Partial Least Square (PLS-SEM), and importance-performance matrix analysis (IPMA). The results of this study show that purchase intention organic vegetables is influenced by attitudes towards behavior and perceived behavioral control, while subjective norms do not influence purchase intention. Attitudes towards behavior in this study were influenced by environmental concern and health concern, perceived behavioral control were influenced by product availability. The managerial implication that can be carried to increase attitude toward behavior which is known to have the highest importance value through increasing environmental concern and health concern which influences students attitudes towards behaviour to purchasing intentions of organic vegetables in Yogyakarta.

Hubungan Efikasi Diri Dan Motivasi Kewirausahaan Calon Pensiunan Perusahaan Perkebunan Kelapa Sawit

2025-03-30T14:54:17+07:00

The world’s population is aging and almost every country in the world, including Indonesia, is experiencing growth in the number and proportion of older people in its population. Research on entrepreneurship among retiree candidates can contribute to knowledge and efforts to face the problem of aging population. Entrepreneurial self-efficacy and motivation are thought to be related to the entrepreneurial decisions of older entrepreneurs. This research aims to analyze the relationship between entrepreneurial self-efficacy and motivation of oil palm plantation company retiree candidates. Data was obtained from a survey of palm oil company employees who will retire in 2024 to 2028. The data then analyzed using Rank Spearman correlation with STATA. The results show that the entrepreneurial self-efficacy and motivation of candidate retirees are in the medium category. The correlation test results show that entrepreneurial self-efficacy is positively and strongly correlated with entrepreneurial motivation. This research suggests that companies prepare employees who will retire with training containing material to strengthen self-efficacy, because strong self-efficacy will motivate company employees who will retire to become entrepreneurs in retirement.

Faktor-Faktor Yang Memengaruhi Pendapatan Usahatani Karet Di Kecamatan Lubai

2025-03-30T14:54:14+07:00

Muara Enim Regency is one of the largest rubber producing districts in South Province, but is currently experiencing a significant decline in the amount of rubber land due to land conversion issues. This land conversion is mainly caused by rubber farming income that does not provide adequate economic benefits to meet the needs of farmers. The research objectives were to 1) Analyze rubber farm income 2) Analyze the factors that influence rubber farming income. This study used 112 rubber farmer respondents, with a population of 543 rubber farmers Lubai District. The location was chosen purposely based on the same considerations, namely the sub-district and village that produced the largest decline in the number of rubber land areas and produced the largest rubber production. Data collected in cross section. Analysis of rubber farm income using R/C ratio analysis. Analysis of factors affecting rubber farming income using Weighted Least Square. The results showed that income in the productive plant age group (10.1-15 years) was the greatest compared to other plant age groups. The overall R/C ratio on cash costs and on total costs in all plant groups showed good results with an R/C ratio > 1. Factors that positively affect rubber farm income in Lubai Subdistrict are average production, rubber prices, and land area while factors that negatively affect farm income are labor.

Penentuan Komoditas Pangan Unggulan Di Kabupaten Nganjuk

2025-03-30T14:54:12+07:00

This research aims to analyze the superior food commodities in Nganjuk Regency. The results of this study are expected to be able to become a reference in regional economic development through the priority development of superior food crop commodities in Nganjuk Regency. The data used in this study are secondary data including data on the value of food commodity production for 10 years starting from 2014-2023. The food commodities studied include rice, corn, soybeans, peanuts, cassava, shallots, and cayenne pepper. The data analysis methods used are Location Quotient and Shift Share Analysis, the results of the two analyses will be combined into criteria for determining superior food commodities. The results of this study indicate that corn, shallots, and cayenne pepper are the first and second superior commodities in several districts in Nganjuk Regency. Rice, soybeans, peanuts, and cassava became the second and third superior commodities in several sub-districts in Nganjuk Regency.

Posisi Pasar Ekspor Biji Kopi Indonesia Di Pasar Internasional: Pendekatan Almost Ideal Demand System (AIDS)

2025-03-30T14:54:09+07:00

Indonesia is one of the primary exporters of coffee commodities. The majority of Indonesia’s coffee production is exported abroad, while the remainder serves domestic demand. Indonesian coffee exports span five continents: Asia, Africa, Australia, the Americas, and Europe, with the main market share in Europe. This research aims to achieve two objectives: (1) analyze Indonesia’s market share in international coffee bean exports, and (2) assess Indonesia’s position in the international coffee market using the Almost Ideal Demand System (AIDS) approach. The study utilizes secondary data in the form of monthly time series spanning 12 years from 2010 to 2021, focusing on HS code 0901111 (coffee, not roasted, not decaffeinated). The research findings reveal that the average market share of Indonesian coffee bean exports in the international market is approximately 6%, positioning Indonesia third after Brazil and Colombia. This share is greater than that of Guatemala, Ethiopia, Uganda, and other exporting nations. The price elasticity of demand for coffee in Indonesia (uncompensated) is negative, specifically -0.35, indicating inelasticity (since it is less than 1). Additionally, the cross-price elasticity between Indonesia and Brazil, Colombia, Guatemala, Ethiopia, and Uganda is also negative, with respective values of 0.16, 0.32, 0.20, 0.07, and 0.02. These values suggest a complementary relationship. Furthermore, the expenditure elasticity of Indonesian coffee exports is negative, implying that Indonesian coffee falls into the category of inferior goods, with a value of 1.143, which is greater than 1, signifying elasticity.

Pengaruh Resiliensi Kewirausahaan, Pembelajaran Kewirausahaan Dan Inovasi Terhadap Kinerja Usahatani Sayur Di Bali

2025-03-30T14:54:06+07:00

Entrepreneurial resilience in farmers is their ability to adapt to risks, learn, and recover from failures to maintain or enhance farm performance. Entrepreneurial resilience among vegetable farmers impacts agricultural sustainability, ensuring they continue farming and meet vegetable demand. This study aims to analyze the level of entrepreneurial resilience among vegetable farmers in Desa Baturiti and examine the role of learning and innovation in mediating the influence of entrepreneurial resilience on farm performance. Data collection was conducted through a survey of vegetable farmers in Desa Baturiti, Bali Province, using a cluster sampling technique. A total of 60 farmers participated as respondents. The results indicate that the entrepreneurial resilience level of vegetable farmers in Desa Baturiti is high, with a score of 39.86. This high level of resilience enables farmers to continue their farming activities despite past failures and adapt to changes. Hypothesis testing reveals that the roles of entrepreneurial learning and innovation in mediating the influence of resilience on farm performance are not significant, resulting in the hypotheses not being confirmed. However, in terms of mediation effects, entrepreneurial learning has a medium mediation influence, while innovation has a low mediation influence on the relationship between entrepreneurial resilience and vegetable farm performance.

Analisis Pengendalian Kualitas Produk Arabica Roasted Coffee Beans Pada Drama Coffee Roastery

2025-03-30T14:54:02+07:00

The unique aroma of arabica coffee beans will come out after passing through the roasting step, therefore the quality control is important. Quality control in the company is very important to produce products that have a slick quality value so consumers had their own satisfaction when buying products. This study aims to analyze (1) The level of product defects of arabica roasted coffee beans (2) The level of process stability and processing capacity of arabica roasted coffee beans products in achieving zero defects (3) Quality improvement efforts to minimize product defects of arabica roasted coffee beans. The sample used in this study was 100 samples of arabica roasted coffee beans products using non-probability sampling techniques due to the limited time and cost of the study in drawing random probability samples. This research was conducted at Drama Coffee Roastery, Pasar Tunjungan, first floor Unit 08, Jalan Tunjungan 88, Surabaya City which had wide marketing of arabica roasted coffee beans products, covering Surabaya area or outside the city, and has a product license and legality. The method used in this research was six sigma method with DMAIC (Define, Measure, Analyze, Improvement, and Control) approach. The results showed that Drama Coffee Roastery had 4 types of defects product, was overdeveloped, underdeveloped, cracked, and striped. Drama Coffee Roastery had a sigma level value of 3.35 which explains that UMKM Drama Coffee Roastery had the ability to process product quality within the scope of the average industry in Indonesia. The results of the fishbone diagram state that Drama Coffee Roastery requires quality improvement efforts in the form of a review of green beans, green beans roasting time, improved sorting, and improved green beans storage.

Keywords: Arabica Roasted Coffee Beans, Quality Control, Six Sigma.

Tata Kelola Rantai Nilai Sayuran Daun Hidroponik Di Wilayah Bogor

2025-03-30T14:54:33+07:00

Value chain governance within hydroponic systems plays a critical role in optimizing every stage, from product design to marketing. This study aims to analyze the governance structure established in the value chain of hydroponic leaf vegetables. Primary data were collected through structured interviews using questionnaires and field observations. The sampling method employed was snowball sampling, involving a total of 9 farmers, 2 collectors, and 1 retailer as respondents. Data analysis was conducted qualitatively using a descriptive approach, referring to the value chain analysis framework proposed by Kaplinsky. The findings reveal that the type of governance in the hydroponic leaf vegetable value chain in Bogor Regency is categorized as modular governance. This governance type reflects a high degree of independence among actors within the value chain, coupled with strong coordination and adherence to established standards. These results provide insights into the efficiency and adaptability of modular governance in supporting sustainable and technologically driven agricultural practices.

Pengaruh Electronic Word Of Mouth (eWOM) Terhadap Keputusan Pembelian Produk Esteh Indonesia

2025-03-30T14:54:35+07:00

Nowadays, many consumers search and compare reviews online before making a purchase decision, including accessing information from @FOODFESS2. By sharing information on @FOODFESS2 via Twitter, consumers can easily find reviews of various foods and beverages, including Esteh Indonesia products. Electronic Word of Mouth (eWOM) information disseminated by Autobase members on @FOODFESS2 is very effective in influencing consumer decisions to buy Esteh Indonesia products. This study aims to analyze the influence of electronic Word of Mouth (eWOM) on purchasing decisions for Esteh Indonesia products. Data analysis uses descriptive analysis and SEM-PLS analysis. The results of SEM-PLS analysis show that the dimension of positive emotional expression has a significant influence on purchasing decisions for Esteh Indonesia products. Meanwhile, Esteh Indonesia's purchasing decision was not significantly influenced by the dimensions of platform assistance, concern for other customers, release of negative emotions and asking for advice. Based on the results of this survey, Esteh Indonesia is motivated to continue to improve product quality, improve customer service, continue to invite consumers to share their positive experiences and collect customer experiences so that consumers can share their positive experiences with Esteh Indonesia.

Kelayakan Finansial Dan Analisis Nilai Tambah (Value Added) Produk Non Pangan Berbahan Mangrove

2025-03-30T14:54:41+07:00

Mangrove could be consumable and non-consumable products. Non-consumable products have begun to be developed mangroves for natural dyes and making edible films (food product preservatives). The aim of this research is to analyze business feasibility and analyze the added value of non-consumable processed products from mangrove forests. This research is a quantitative research using primary and secondary data obtained by observation and interview techniques at non-consumable mangrove forest product processors. The research was conducted from September 2022 to March 2023. The business feasibility analysis method is determined by calculating income, profits, Revenue Cost Ratio (R/C ratio), Break Event Point (BEP), Payback Period and Return Of Investment (ROI), while the method value added analysis was carried out using the Hayami 1987 method. The results showed that the business of processing mangroves into natural dyes and edible films was worth pursuing and profitable as indicated by a positive ROI value, R/C ratio > 1, sales BEP < selling price, production BEP > quantity production with PP < 1 year. The added value of the product in processed edible film is higher than the added value in processed natural dyes with a coefficient factor of 2 and a business owner's profit of 79.03% for natural dyes and a factor coefficient of 600 and a business owner's profit of 98.87% for edible film.