FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU WIRAUSAHA MOMPRENEUR (STUDI KASUS : KOMUNITAS BUNDA ONLINE)
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Abstract
Rapid development of mompreneur in Indonesia become economic potential. Join the community to become one of the characteristics that can strengthen the mompreneur in running the business Komunitas Bunda Online (KBO) is one of the active community of mompreneurs who provide support to their members. The purpose of this study to determine what factors affect the entrepreneurial behavior of mompreneurs, especially those who join the community The sample in this study were 41 respondents, selected using judgment sampling technique that is based on the criteria of owning a business and having at least one child. This study analyzes the influence of individual factors and external factors on entrepreneurial behavior with the approach of Partial Least Square (PLS). The result shows that the individual factor that has the most positive effect on the behavior is the achievement desire. External factors proved to positively affect the behavior in which the growth of e-commerce in Indonesia gives a strong influence.
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AinaA. Q., SuwarsinahH. K., & BurhanuddinB. (2018). FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU WIRAUSAHA MOMPRENEUR (STUDI KASUS : KOMUNITAS BUNDA ONLINE). Forum Agribisnis : Agribusiness Forum, 8(1), 17-34. https://doi.org/10.29244/fagb.8.1.17-34
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Costin Y. 2012. ICT as an Enabler for Small Firm Growth ; The Case of the Momprenuer. Regional Development ; Concepts, Methodologies,Tools and Apliacations University of Limerick. Ireland. http://www.igi-global.com/book/regional-development-concepts-methodologies-tools/60787
Delmar F. 1996. Entrepreneurial Behaviour and Business Performance. [Dissertation]. Stockholm : Ekonomiska Forknings Institute.
Duberly J.& Carrigan M. 2012. The Career Identities of Mumpreneurs; Womens’s experience of combining entreprise and motherhood. International Small Business Journal 31(6); 629-651
Fauziyah D. 2015. Pengaruh karakteristik peternak melalui kompetensi peternak terhadap kinerja usaha ternak sapi potong di Kabupaten Bandung. [Tesis]. Bogor: Institut Pertanian Bogor
Hughes K.D .2006. Exploratory Motivation And Success Among Canadian Womenentrepreneurship
Jean, M. and Forbes, C.S. (2011) ‘Mompreneurs: an exploration of their entrepreneurial reality’, paper presented at the 39th Administrative Sciences Association of Canada (ASAC), 2-5 July, Montreal, CanadaKorsgaard, S. 2007 ‘Mompreneurship as a challenge to the growth ideology of entrepreneurship’, Kontur, Vol. 16, No.1, pp.42-45
Latan H, Ghozali I. 2015.Partial Least Square Konsep,Tehnik, dan Aplikasi Menggunakan Program Smart PLS 3.0. Semarang (ID): Penerbit Universitas Diponegoro.
Martauli, ED. 2016. Faktor-Faktor Yang Mempengaruhi Kinerja Usaha Wanita Wirausaha Kerupuk Udang di Provinsi Jambi[Tesis]. Bogor : Institut Pertanian Bogor
Nursiah T. 2015. Perilaku Kewirausahaan pada usaha mikro kecil (UMK) tempe di Bogor Jawa Barat [Tesis]. Bogor: Institut Pertanian Bogor
Sarwono J, Narimawati U. 2014.Membuat Skripsi, Tesis Dan Disertasi Dengan Partial Least Square SEM (PLS-SEM). Yogyakarta(ID): Penerbit Andi
Sumantri B. 2013. Pengaruh jiwa kewirausahaan terhadap kinerja usaha wirausaha wanita pada industri pangan rumahan Di Bogor [Tesis]. Bogor: Institut Pertanian Bogor
Tambun T .2012. Wanita pengusaha di UMKM di Indonesia :motivasi dan kendala. Jakarta(ID): LPFE Universitas Trisakti.