SISTEM PEMASARAN NENAS DI KECAMATAN CIJERUK, KABUPATEN BOGOR
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Mar 1, 2016
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Abstract
Bogor pineapple is the leading commodity ini Cijeruk subdisctrict, Bogor Regency, which is expected to increase the potential resource of local economy. The marketing of Bogor pineapple faces some constraints, such as (1) the large gap between farm price and retail price, (2) the weak bargaining position of farmers in the marketing chain, (3) the role of farmers group that have not been optimalized, (4) the farm location that is difficult to access, and (5) the competition with pineappples from outside Bogor. The purpose of this study was to determine the marketing channels formed in the marketing system of Bogor pineapple and the efficiency of each marketing channels so that we can provide the most efficient for pineapple farmers. The method of data collection is snowball sampling as many as 30 farmers to local traders, wholesalers, and retailers. Results of this research is that there are 10 marketing channel patterns formed. Seen from the value of marketing margin, farmer’s share, ratio of profit to cost, and the ease of access, the relatively efficient channelsare channel 3and 6. Both channels are the most selected marketing channels, which respectively amounted to 2,33 percent and 16,66 percent of farmers.
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AnggraeniM., & SuharnoS. (2016). SISTEM PEMASARAN NENAS DI KECAMATAN CIJERUK, KABUPATEN BOGOR. Forum Agribisnis : Agribusiness Forum, 6(1), 91-110. https://doi.org/10.29244/fagb.6.1.91-110
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[BPS] Badan Pusat Statistik. 2010. Kabupaten Bogor dalam Angka 2011. Bogor (ID): BPS
[BPS] Badan Pusat Statistik. 2011. Kabupaten Bogor dalam Angka 2012. Bogor (ID): BPS
[BPS] Badan Pusat Statistik. 2012. Kabupaten Bogor dalam Angka 2013. Bogor (ID): BPS
Adelina. 2014. Analisis perilaku lembaga pemasaran ikan mas di Kabupaten Pasaman Sumatera Barat [skripsi]. Bogor (ID): Institut Pertanian Bogor.
Asmarantaka, Ratna W. 2012. Pemasaran Agribisnis. Bogor (ID): IPB-Press.
Carolan, Michael. 2012.The Sociology of Food and Agriculture. Oxon (UK): Routledge.
Downey, W. David., Kohls, Richard L. 1972. Marketing of Agricultural Products. New York (US): Macmillan Company
Keller, Kevin Lane., Kotler, Philip. 2008. Manajemen Pemasaran. Jakarta (ID): Erlangga.
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Hadianti, Sri., Indriyani, Ni Luh Putu. 2008. Petunjuk Teknis Budidaya Nenas. Solok (ID): Balai Penelitian Tanaman Buah Tropika.
Soekartawi. 1991. Agribisnis: Teori Dan Aplikasinya. Jakarta (ID): Rajawali Pers.
Soekartawi. 2002. Prinsip Dasar Ekonomi Pertanian. Jakarta (ID): Rajawali Pers.
Herawati. 2012. Analisis tataniaga nenas palembang kasus Desa Paya Besar, Kecamatan Parayaman, Kabupaten Ogan Ilir, Provinsi Sumatera Selatan [skripsi]. Bogor (ID): Institut Pertanian Bogor.
Muslim E, Evertina V, Nurcahyi R. 2008. Structure, conduct, and performance analysis in palm cooking oil industry in Indonesia using structure conduct performance paradigm (SCP). International Seminar on Industrial Engineering and Management [Internet]. [2008 Oktober 25]. Jakarta (ID): UI Press. Hlm 40-46; [Diunduh pada Juni 2015]. Tersedia pada: http://staff.ui.ac.id/system/files/users/erlinda.muslim/publication/structureconductandperformanceanalysisinpalmcookingoilindustryinindonesiausingstructureconductperfor.pdf.
Rahmawati. 2013. Analisis efisiensi pemasaran nenas studi kasus di Desa Cipelang, Kecamatan Cijeruk, Kabupaten Bogor [skripsi]. Bogor (ID): Institut Pertanian Bogor.
Sihombing. 2010. Analisis sistem tataniaga nenas bogor studi kasus Desa Cipelang, Kecamatan Cijeruk, Kabupaten Bogor [skripsi]. Bogor (ID): Institut Pertanian Bogor.