STRUKTUR, PERILAKU DAN KINERJA PEMASARAN BIJI KAKAO DI KABUPATEN PARIGI MOUTONG PROVINSI SULAWESI TENGAH
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Jul 18, 2017
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Abstract
Parigi Moutong is one of cocoa production center in the Central Sulawesi province. The problem faced by cocoa farmers in Parigi Moutong is the weak bargaining position of farmers in the price determination. The purpose of this study is to analyze cocoa beans market structure, conduct and performance at Parigi Moutong district. The methods used are market concentration and exit barriers to analyze market structure; market conductand farmer share and marketing margin to analyze market performance. The results show that the market of cocoa beans has four marketing channels which the highest total margin is on 2nd channel (Rp 25 465 and oligopsony structure. The most efficient marketing channel is channel 3 with 58.01 percent of farmer share. One of alternatives to increase farmer’s bargaining position in determining the cocoa price is by improving the cocoa quality through fermentation. This can be conducted by the farmer empowerment systematically and sustainably.
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AbubakarI., HakimD. B., & AsmarantakaR. W. (2017). STRUKTUR, PERILAKU DAN KINERJA PEMASARAN BIJI KAKAO DI KABUPATEN PARIGI MOUTONG PROVINSI SULAWESI TENGAH. Forum Agribisnis : Agribusiness Forum, 6(1), 1-20. https://doi.org/10.29244/fagb.6.1.1-20
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Asmara R dan Ardhiani. 2010. Integrasi Pasar dalam Sistem Pemasaran Bawang Merah. Agrise, 10(3): 164-176.
Asmarantaka RW. 2012. Pemasaran Agribisnis (Agrimarketing). Departemen Agribisnis Fakultas Ekonomi dan Manajemen. IPB. Bogor.
Asmarantaka RW. 2008. Bahan Kuliah Pemasaran Pertanian. Program Studi Ilmu Pertanian sekolah Pascasarjana. IPB. Bogor.
[BPS] Badan Pusat Statistik, 2010. Sulawesi Tengah dalam Angka. Badan Pusat Statistik Provinsi Sulawesi Tengah.
________________, 2013. Kabupaten Parigi Moutong dalam Angka 2013. Sulawesi Tengah (ID): BPS
Baye M. 2010. Managerial Economics and Business Strategy. Seventh Edition. Mc Graw-Hill Irwin. Singapore.
Besanko D, Dranove D, Shanley M dan Schaefar S. 2010. Economics of Strategy. Fifth Edition. International Student Version. John Wiley & Sons. USA.
Bosena, Bekabil, Berhanu, dan Dirk. 2006. Structure-Conduct-Performance of Cotton Market : The Case of Matema District, Ethiopia. Journal of Agricultural, Biotechnology & Ecology, 4(1): 1-12.
Burhan MU, Suman, Pudjiharjo, Soetjipto. 2011. Analisis Ekonomi terhadap Struktur, Perilaku, dan Kinerja Pasar Pupuk di Jawa Timur (Kasus di Kabupaten Lumajang dan Kabupaten Ngawi). Journal of Indonesian Applied Economics, 5(1): 68-92.
Carlton DW dan Perlof JM. 2000. Modern Industrial Organization Third Edfition. Massachusetts (US): Addison-Wesley.
Dahl AD and Hammond 1997. Market and Price Analysis The Agriculture Industries. McGraw Hill, New York.
Danil, Firdaus , Hartoyo. 2014. Produksi dan Pemasaran Kakao di Kabupaten Padang Pariaman, Provinsi Sumatera Barat. Jurnal Manajemen dan Agribisnis, 11(1): 41-51.
[Ditjenbun] Direktorat Jenderal Perkebunan. 2014. Statistik Perkebunan Indonesia 2004−2006. Biji Kakao. Ditjenbun. Jakarta.
Downey, David W dan John K. Trocke. 1981. Agribusiness Management. McGraw-Hill, Inc.US of America.
Funke O, Raphel B, and Kabir S. 2012. Market structure, conduct anf performance of gari processing industry in South Western Nigeria. Europen Journal of Business and Management 4(2):99-112
Hirschey. 2009. Fundamentals of Managerial Economics. Kansas (US): University of Kansas.
Jaya WK. 2001. Ekonomi Industri. Edisi Kedua. Fakultas Ekonomi. Universitas Gajah Mada. Yogyakarta.
Kizito. 2011. Evaluating the Impact on Market Performance of Investments in Market Information Systems: Methodological Challenges. Staff Paper: 1-14
Kohl dan Uhl. (2002), Marketing of Agricultural Product, Ninth Edition Prentice- Hall. 544 pp.
Nurhidayah. 2014. Analisis Struktur, Perilaku, dan Kinerja Pemasaran Jambu Mete Gelondongan di Kabupaten Muna Provinsi Sulawesi Tenggara. Tesis Magister Sains. Program Pascasarjana, Institut Pertanian Bogor, Bogor.
Rosiana N. 2012. Sistem Pemasaran Gula Tebu (Cane Sugar) Dengan Pendekatan Structure, Conduct, Performance (SCP)[Kasus : Perusahaan Perseroan (Persero) PT. Perkebunan Nusantara VII Unit Usaha Bungamayang].Tesis Magister Sains. Program Pascasarjana, Institut Pertanian Bogor, Bogor.
Waldman DE dan Jensen EJ. 2007. Industrial Organization. Theory and Practice. Third
Yantu MR, Bambang J. Hermanto S, Isang G dan Setia H. 2011. Integrasi Pasar Kakao Biji Perdesaan Sulawesi Tengah dengan Pasar Dunia. Jurnal Agroekonomi 28(2): 201-225.
Yantu, M.R. 2008. Masalah Perdagangan Internasional Komoditi Kakao Indonesia: Suatu Tinjauan Kritis. Jurnal Agrokultur, 2(3): 89 – 98